Summary
Overview
Work History
Education
Skills
Timeline
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Karston Tsang

Karston Tsang

Senior Human Resources Manager, Consumer
Hong Kong

Summary

Dynamic Senior Human Resources Manager with a proven track record at Jebsen Group and Hong Kong Telecom, excelling in business partnering, organisational development and employee engagement for 15 years. Spearheaded innovative employee engagement strategies and enhanced onboarding processes. Adept at leveraging data-driven insights to optimise workforce planning and foster a engaging workplace culture.

Overview

15
15
years of professional experience

Work History

Senior Human Resources Manager, Consumer

Jebsen Group
04.2023 - Current
  • Play as Human Resources Business Partner to provide Human Resources Advice for the management in support organization development & business growth
  • Managed complex HR projects, leading to increased organizational effectiveness and collaboration, such as organization restructure, compensation rationalization, regular townhall meeting, financial-linked KPI setting for MD 1 level down
  • Leverage data-driven insights for informed decision-making within all aspects of human resources management.
  • Implement new joiner onboarding by incorporating training initiatives while resolving problems and processing related document

Employee Experience and Talent Acquisition Manager

Jebsen Group
01.2020 - 03.2023

Identify and create recruitment performance metrics and data to analyze trends, drive change, and assess progress

  • Improve company branding efforts by developing compelling content for career websites and social media channels that highlighted Jebsen Employer value proposition
  • Streamline internal referral program by simplifying procedures, increasing employee participation, and ultimately expanding the pool of qualified applicants.
  • Elevate company's employer brand and attracted top talent by implementing innovative recruiting strategies and leveraging social media channels
  • Design and develop employee engagement initatives, identifying new opportunities to connect with employees, helping them build and maintain strong networks across the Group

Assistant GHR Manager, EVP & Staff Engagement

Jebsen Group
04.2018 - 12.2019
  • Activate the HR touchpoint to provide positive employee experience for candidates and employees
  • Design and developed different initiatives to drive employee engagement level
  • As Project Manager administer the Employee Insight Survey (EIS), including vendor selection, communication, data analysis & report preparation, action item workshop facilitation and follow up
  • As SME launch the recruitment and onboarding module (Cornerstones) across the Group, including but not limited to careers website design, process enhancement, recruiter training and line manager communication
  • Build social media as one of the efficient sourcing channel, with saving a certain amount of recruitment costs

Senior Organisational Development Executive

Jebsen Group
01.2016 - 03.2018
  • Design and develop initiatives to raise staff's awareness of Jebsen's EVP and drove cultural change
  • Prepare the content (success stories) on Jebsen Careers Website and LinkedIn Page to present how it is like to work at Jebsen and raise the market presence
  • Work with Talent Acquisition Manager to design Recruiter Curriculum to enhance Jebsen Employee Journey and Candidate Experience
  • Design and develop employee engagement initiatives to improve employee engagement level
    - Design and develop the individual development plan (IDP) for selected talents as well as tracking the progress

Group Human Resources Development Executive

Jebsen Group
06.2013 - 12.2015
  • Promote Jebsen Employer's brand by building careers website
  • Assist General Manager, Organizational Development and Talent Acquisition in Trainee Program promotion, Campus Talk, Aptitude Test, Selection Interview and Assessment Centre and Trainee onboarding
  • Participate, coordinate and/ or deliver training workshops in a professional manner
  • Monitor Trainees' development progress by monthly reflection
  • Design and Develop channels of social media to promote the Jebsen's employer brand and measure its effectiveness
  • Manage team budget and forecast

Training Officer - Consumer Group

Hong Kong Telecom
06.2012 - 06.2013
  • Assist in planning, organising and implementing learning & development programmes, Managerial Development Programme, Sales Management Graduated Trainee Programme, etc
  • Work closely with line managers to identify the specific training needs and design customised programmes for our sales force
  • Design, develop and deliver training programmes to frontline managers to enhance the supervisory skills
  • Provide administrative support including but not limited to training materials preparation, training data management, training feedback collecting and report writing

Training Assistant - Consumer Group

Hong Kong Telecom
07.2010 - 05.2012
  • Design, develop and deliver training workshops to frontline staff to enhance the products knowledge, selling skills and service standards
  • Provide administrative support including but not limited to training materials preparation, training data management, training feedback collecting and report writing

Education

BBA - Human Resources Management

City University of Hong Kong
Hong Kong
04.2001 -

Skills

Workforce planning

Timeline

Senior Human Resources Manager, Consumer

Jebsen Group
04.2023 - Current

Employee Experience and Talent Acquisition Manager

Jebsen Group
01.2020 - 03.2023

Assistant GHR Manager, EVP & Staff Engagement

Jebsen Group
04.2018 - 12.2019

Senior Organisational Development Executive

Jebsen Group
01.2016 - 03.2018

Group Human Resources Development Executive

Jebsen Group
06.2013 - 12.2015

Training Officer - Consumer Group

Hong Kong Telecom
06.2012 - 06.2013

Training Assistant - Consumer Group

Hong Kong Telecom
07.2010 - 05.2012

BBA - Human Resources Management

City University of Hong Kong
04.2001 -
Karston TsangSenior Human Resources Manager, Consumer