Kari AU
Hong Kong
Summary
Results-driven communication expert with over 15 years of experience in marketing and corporate communications, public relations, and business development across diverse sectors including charity, property, hospitality, F&B, and logistics. Skilled in analyzing market trends to determine optimal product positioning, devising effective marketing strategies to drive market penetration and enhance profitability. Proven track record in crafting PR and marketing initiatives that align seamlessly with overall corporate objectives. Known for innovative thinking and ability to create compelling market communications and engaging content for sales and marketing materials.
Overview
22
22
years of professional experience
Work History
Senior Manager
Greater Bay Area Homeland Youth Community Foundation
08.2020 - Current
- Managed internal and external communications
- Developed compelling content for company website and social media channels, driving user engagement and conversions
- Created compelling visual assets for use across multiple platforms, enhancing brand consistency and recognition
- Managed budgets and negotiated contracts with vendors, ensuring cost-effective event execution
- Assisted in organizing and overseeing assignments to drive operational excellence
- Developed comprehensive project plans to effectively allocate resources and ensure on-time completion
Corporate Marketing Manager
Sino Group
04.2018 - 03.2020
- Collaborated with cross-functional teams for successful brand revamp project launches and coordinated marketing efforts
- Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement
- Managed multiple social media platforms, ensuring a consistent brand voice and message
Assistant Marketing Manager
China Overseas Property Limited
09.2014 - 04.2018
- Increased brand awareness by developing and implementing strategic marketing campaigns
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness
- Planned and executed successful PR events, ensuring positive exposure for the organization
Senior Corp. Comm. Executive
Kerry Properties Limited
06.2011 - 09.2014
- Established a proactive public relations approach that resulted in increased positive exposure for the organization
- Reviewed marketing materials and documents for brand accuracy and trending design
- Cultivated strong corporate image and identity with clear branding
- Collaborated with other departments to develop integrated branding and public relations strategies
- Contributed to the development of annual reports showcasing organizational accomplishments and impact on stakeholders
Senior Mkt. Comm. Officer
Regal Oriental Hotel
09.2008 - 06.2011
Corporate Communication Administrative Assistant
Kerry properties Limited
03.2007 - 05.2008
Assistant to Director
Jaguar Logistics Limited
06.2003 - 02.2007
Education
Bachelor Degree - English for Professional Communication
City University of Hong Kong
01.2003
Matriculation - undefined
Buddhist Ho Nam Kam College
01.2000
Certificate - undefined
Tak Oi Secondary School
01.1998
Skills
- Strategic planning
- Cross-functional collaboration
- Operations management
- Budget oversight
- Resource allocation
- Partnership development
Timeline
Senior Manager
Greater Bay Area Homeland Youth Community Foundation
08.2020 - Current
Corporate Marketing Manager
Sino Group
04.2018 - 03.2020
Assistant Marketing Manager
China Overseas Property Limited
09.2014 - 04.2018
Senior Corp. Comm. Executive
Kerry Properties Limited
06.2011 - 09.2014
Senior Mkt. Comm. Officer
Regal Oriental Hotel
09.2008 - 06.2011
Corporate Communication Administrative Assistant
Kerry properties Limited
03.2007 - 05.2008
Assistant to Director
Jaguar Logistics Limited
06.2003 - 02.2007
Matriculation - undefined
Buddhist Ho Nam Kam College
Certificate - undefined
Tak Oi Secondary School
Bachelor Degree - English for Professional Communication
City University of Hong Kong
Similar Profiles
Tongtong LeiTongtong Lei
Principal Second Violin at Youth Music Culture The Greater Bay Area FestivalPrincipal Second Violin at Youth Music Culture The Greater Bay Area Festival
Elliott D. ClarkElliott D. Clark
Board/Core Committee Member at Greater Watertown Area Community Health FoundationBoard/Core Committee Member at Greater Watertown Area Community Health Foundation
Alice ZhengAlice Zheng
Intern Mud Logging Operator at Groundwater Exploration In The Greater Bay AreaIntern Mud Logging Operator at Groundwater Exploration In The Greater Bay Area
WATSAMON (JENNY) JANTHARAPHICHAIWATSAMON (JENNY) JANTHARAPHICHAI
Sales Associate at FXCM (Stratos Group Services Limited)Sales Associate at FXCM (Stratos Group Services Limited)
Marc YanMarc Yan
Sales Manager at AUB LtdSales Manager at AUB Ltd