Summary
Overview
Work History
Education
Skills
Timeline
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Karen Yu

Karen Yu

Shanghai,Shanghai

Summary

- Over 7 years of experience in high-tech industries and digital transformation within multinational corporations.
- Expertise in designing role-based learning paths and tailored content for global training programs.
- Proven track record in fostering security culture through community leadership and in-house trainer initiatives.

- Skilled in training management, content development, data analytics (Power BI), and cross-cultural communication.

Overview

12
12
years of professional experience

Work History

Digital Training Specialist (Global)

H&M Hennes & Mauritz
10.2021 - 10.2024
  • Developed sophisticated, technical, hands-on learning paths tailored for Business Tech roles, including Product Owners and Software Engineers.
  • Collaborated with SMEs to define role-based responsibilities, conducting targeted interviews to identify and address skill gaps.
  • Designed and delivered high-quality, customized training content, integrating Master Class sessions, certification programs, and feedback mechanisms.
  • Established robust internal training programs and expanded the global network of security champions across domains and product teams.
  • Utilized Power BI for learning mapping and competency analysis, delivering actionable insights and supporting full-cycle performance management.
  • Conducted employee surveys and coaching sessions to enhance training effectiveness and foster employee development.

Key Achievements:

  • Successfully led the execution of China Cyber Security Month, organizing “Security Day” events across the region and hosting live Cyber Security Talks with over 570 participants, achieving a post-event satisfaction score of 4.85/5.
  • Played a pivotal role in rolling out phishing simulation campaigns across the organization, leading to a 28% increase in reporting rates and significant improvements in campaign effectiveness, particularly in global initiatives.

Project & Event Operation Specialist

SAP Labs
05.2018 - 09.2021
  • Led end-to-end management of security training programs, including proposal planning, budget tracking, promotional campaigns, and post-event evaluations.
  • Ensured smooth execution of development programs by aligning with timelines, budgets, and process requirements, while addressing deviations effectively.
  • Coordinated content sourcing and instructor collaboration to deliver high-quality training materials on time.
  • Promoted training activities through newsletters, posters, and video campaigns, enhancing internal communication efforts.
  • Provided on-site support for programs, handling logistics, instructor coordination, and material distribution.
  • Monitored training and certification progress via Learning Management Systems (SuccessMap, OpenSAP) and reported key metrics.
  • Updated and improved course curriculums through post-training feedback, ensuring alignment with objectives and employee needs.

Key Achievements:

  • Directed China Cyber Security Month, engaging 1,800+ participants through onsite events, online sessions, and hacker games.
  • Championed the Security Expert Curriculum in collaboration with Global Security, with 80% completion across an 11-month learning path.
  • Organized Web Security Bootcamp, enabling 660 employees to enhance practical skills via Bug Academy.
  • Managed the Security Sponsorship Certification Program, with 20% of participants earning certifications like CISSP and OSCP.
  • Boosted engagement for the Security Multiplier Journal live/master class, achieving a 700% increase in clicks within 3 months.

Product & Digital Marketing

Acco Brands
10.2016 - 04.2018
  • Managed website updates, optimized Amazon product listings, and enhanced brand presence on social media to drive engagement and sales.
  • Designed marketing materials (brochures, posters, flyers) to support campaigns and promotions.
  • Coordinated global product launches, managing packaging, user manuals, certifications, and localized marketing materials.
  • Maintained ERP system (Navision) for SKU, pricing, and promotions, ensuring data accuracy and supporting contract administration.
  • Oversaw marketing budgets, vendor management, and payment processing to optimize resource utilization.
  • Demonstrated creativity and resourcefulness through the development of innovative solutions.

Marketing and Events Coordinator

Shanghai University of Finance and Economics
01.2015 - 09.2016
  • Led the planning and execution of forums, seminars, and regional activities, ensuring high engagement and seamless operations.
  • Contributed to teaching material development, including PPTs and mini-case studies, while coordinating class logistics.
  • Managed the school’s website and WeChat minisite, ensuring quality control of news and articles before publication.
  • Conducted data analysis to enhance social media effectiveness, boosting program visibility and customer satisfaction.
  • Coordinated participant schedules, bookings, and logistics to ensure smooth program delivery. Assisted with additional tasks as needed, supporting efficient operations.

Key Achievements:

  • Executed the "Big Data Forum," from promotion to post-event evaluation, attracting 400+ senior executives and receiving positive feedback on content quality and event success.

Sales Assistant

Lenovo
07.2012 - 12.2014
  • Managed business reporting and analysis, tracking sales performance and key business KPIs.
  • Operated the ERP system for order fulfillment, customer information updates, and payment settlements.
  • Collaborated with the sales team on order tracking and KPI awareness to ensure smooth operations.
  • Assisted the marketing team in coordinating new product promotion campaigns to enhance brand image.
  • Supported the line manager with schedule coordination, travel arrangements, and other logistics.
  • Managed team administrative tasks, including organizing team-building activities, annual events, and special projects.

Education

Bachelor of Science - International Business Management

East China University of Science And Technology
Shanghai
06-2014

Skills

  • Training Program Development
  • Instructional Design
  • Digital Learning & E-learning Platforms
  • Global Collaboration
  • Process & IT Training
  • Strong Communication & Presentation
  • Adaptability & Flexibility
  • Stakeholder Engagement
  • Content Development & Localization
  • Teamwork & Cultural Awareness

Timeline

Digital Training Specialist (Global)

H&M Hennes & Mauritz
10.2021 - 10.2024

Project & Event Operation Specialist

SAP Labs
05.2018 - 09.2021

Product & Digital Marketing

Acco Brands
10.2016 - 04.2018

Marketing and Events Coordinator

Shanghai University of Finance and Economics
01.2015 - 09.2016

Sales Assistant

Lenovo
07.2012 - 12.2014

Bachelor of Science - International Business Management

East China University of Science And Technology
Karen Yu