Karen Tsang

Brand Responsible:

50 Megumi, Sunplay, AD Cream, Ointment, Deep Heat

• Brand & Budget Management
-Own annual business & marketing plan
-Own brand monthly sales forecast

-Full A&P ownership
-Identify insights with use of Nielsen & market research

• Campaign Management

-Own & lead 360° NPD GTM plan from topline to bottomline
-Align promotion plan with Key Accounts & Channel Marketing

-ROI analysis to identify new opportunities

• Product Management
-Stock: Inventory & Monthly Disposal)
-Product: NPD product claims & formulation upgrade)
-Packaging: Package revamp & claims validation

• E-commerce & Operation Management
-Optimize awareness through SEM & SEO

-Launched own e-site for campaign excitement purpose

• Social & digital ownership (ATL)
• Lanched brand CRM program with Key Accounts
• Reserach & Analysis

• Brand Marketing as core attachment
• Channel Marketing, Sales & Visual Merchandising exposure