KAMON CHOI
Brand Marketing| FMCG
Summary
Experienced with creating and implementing comprehensive brand strategies that resonate with target audiences. Utilizes consumer insights and market trends to position brands effectively in competitive markets. Knowledge of cross-functional team collaboration and project management to deliver consistent brand messaging.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Brand Manager (Skincare)
Kao (Hong Kong) Limited
07.2023 - Current
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Launched successful marketing campaigns surrounding new products which led to increased brand visibility.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Implemented pricing strategies that balanced profitability with customer satisfaction levels to maximize long-term success.
Product Manager/ Assistant Product Manager (Sauce)
AMOY Food Ltd
07.2021 - 07.2023
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Coordinated project planning and execution with team members and cross function departments.
- Optimized product performance with data-driven analysis and continuous improvement initiatives.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
Brand Executive (Fabric & Home Care)
KAO (Hong Kong) Ltd
10.2018 - 06.2021
- Optimized digital presence by managing website content, social media channels, and email marketing campaigns.
- Analyzed consumer behavior, utilizing data-driven insights to inform targeted marketing strategies.
- Monitored competitor activity, adjusting strategies as needed to maintain a competitive edge in the marketplace.
- Managed product launches, ensuring timely delivery and successful market penetration.
Marketing Executive (Tap & Go)
HKT Payment Ltd
12.2017 - 09.2018
- Planned and executed events and marketing programs to increase qualified leads.
- Consulted with product development teams to enhance products based on customer interest data.
Marketing Assistant (myTV SUPER)
TVB
09.2016 - 12.2017
- Implemented innovative event marketing strategies to increase attendance at trade shows and conferences, maximizing lead generation potential.
- Leveraged social media platforms for targeted promotion strategies, increasing the reach and impact of event marketing efforts.
Education
BBA - Marketing & Human Resources
Chinese University of Hong Kong
09.2012 - 07.2016
Skills
Brand strategy
Campaign planning
Product positioning
Event coordination
Market analysis
Language
Chinese (Cantonese & Mandarin), English
Expected Salary
$55K x 13 months + Bonus
Timeline
Brand Manager (Skincare)
Kao (Hong Kong) Limited
07.2023 - Current
Product Manager/ Assistant Product Manager (Sauce)
AMOY Food Ltd
07.2021 - 07.2023
Brand Executive (Fabric & Home Care)
KAO (Hong Kong) Ltd
10.2018 - 06.2021
Marketing Executive (Tap & Go)
HKT Payment Ltd
12.2017 - 09.2018
Marketing Assistant (myTV SUPER)
TVB
09.2016 - 12.2017
BBA - Marketing & Human Resources
Chinese University of Hong Kong
09.2012 - 07.2016
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