JOYCE CHEUK
Visual Merchandiser
HONG KONG
Summary
Professional visual merchandising specialist with proven track record in creating impactful in-store displays and optimizing product presentations. Adept at fostering team collaboration, adapting to changing retail environments, and driving sales through innovative and results-focused strategies. Possesses strong skills in layout design, color coordination, and visual aesthetics, ensuring cohesive and appealing customer experience. Known for reliability, creativity, and keen eye for detail.
Overview
10
10
years of professional experience
3
3
Languages
Work History
Professional, Visual Merchandiser
Under Armour
08.2024 - 12.2025
- Worked with store managers to implement new displays, promotions and store layout changes.
- Monitored and replenished display inventory and restructured according to available stock.
- Managed installation of visual merchandising displays, urging team to with speed and accuracy.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Coordinated with marketing team to create cohesive in-store promotional materials for special events and sales campaigns.
- Supervised and trained team of merchandising associates, verifying accuracy and efficiency in work processes.
- Coordinated with marketing and promotions teams to verify proper implementation of visual elements of display.
- Increased customer traffic through effective window displays that showcased new products and promotions.
- Created interior displays to promote products in alignment with corporate sales objectives.
- Updated signage regularly to reflect current promotions or markdowns, improving clarity for customers seeking sale items within the store environment.
- Developed innovative approaches to store layout to optimize customer flow and optimize sales potential.
- Trained new staff on visual merchandising standards and practices, ensuring brand consistency across all departments.
- Managed visual merchandising budget, ensuring cost-effective solutions without compromising on quality or impact.
- Coordinated with suppliers to secure timely delivery of display materials, ensuring promotional campaigns launched as scheduled.
- Created visual displays to highlight new and featured products.
Project Coordinator/Contractor
EDM Construction Ltd.
05.2022 - 06.2024
- Preparation and follow-up of project plans, quotations, and tenders
- Liaise with clients, designers, contractors, and suppliers
- Internal and external communication
- Perform other administrative duties
- Analysis of construction drawing
- Supervise and monitor site progress, quality and project schedule
- Responsible for project documentation submission
- Attend and co-ordinate regular site meeting
Visual Merchandiser Supervisor
Zara
09.2018 - 05.2022
- Design strategic retail layouts to maximize sales efficiency and aesthetic appeal.
- Ensure adherence to company visual merchandising standards, including window displays, in-store graphics, mannequin styling, promotional hotspots, and décor elements.
- Comply and analyzed weekly and monthly visual merchandising reports to inform business decisions.
- Conduct comprehensive visual merchandising training for store teams to elevate brand presentation and customer experience.
Floor Supervisor
Zara
05.2017 - 11.2018
- Manage the store team, providing leadership, coaching, and guidance to ensure that they are delivering exceptional customer service and achieving their sales targets.
- Maintain inventory levels, ensuring that the boutique has the right products in stock to meet customer demands.
- Manage the daily operations of the boutique, ensuring that it is clean, organized, and well-stocked at all times.
Sales
Zara
09.2015 - 02.2017
- Responsible for sales and providing quality services to customers
- Assist in daily store operations such as product display and inventory management
- Have good sales and communication skills and be proactive in work
Education
Bachelor - Fashion design
Beijing Institute of Technology
Beijing01.2015
Skills
MS Office
Auto CAD
Project Coordination
Communication
Team Work
Illustrator
Photoshop
Visual merchandising
Product display
Window displays
Fashion trend awareness
SketchUp proficiency
Timeline
Professional, Visual Merchandiser
Under Armour
08.2024 - 12.2025
Project Coordinator/Contractor
EDM Construction Ltd.
05.2022 - 06.2024
Visual Merchandiser Supervisor
Zara
09.2018 - 05.2022
Floor Supervisor
Zara
05.2017 - 11.2018
Sales
Zara
09.2015 - 02.2017
Bachelor - Fashion design
Beijing Institute of Technology