Summary
Overview
Work History
Education
Skills
Personal Information
Availability
Timeline
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Joseph Lee

Joseph Lee

Chief Brand Officer
Hong Kong

Summary

Results-driven professional with expertise in the electric vehicle sector, specializing in EV and charging station infrastructure. Skilled in planning, implementing, and maintaining EV brands and charging solutions with a commitment to advancing sustainable transportation. Collaborative team player ensuring regulatory compliance and implementing innovative technologies to support rapid EV adoption. Passionate about driving the future of mobility through reliable, efficient, and scalable charging networks.

Overview

15
15
years of professional experience
9
9
years of post-secondary education

Work History

Chief Brand Officer

Xenrgy Global Company Limited
03.2023 - Current
  • As core member of Hong Kong EV industry,
    responsible for introducing, promoting
    and motivating EV related projects
    in Hong Kong, specialize in:
    - EV power station infrastructure consultation
    - EV vehicles importation
    - EV brand building and promotion
  • Consult and educate corporate client with the latest market news about local and global EV industry
  • Consult companies and corporate the importance of EV adoption into their business
  • Consult and provide charging station developers strategies and advice on the market needs
  • Consult and improve charging facilities brand awareness along with user experience
  • Develop effective UI and UX for charging station application
  • Elevate brand awareness by developing and implementing comprehensive project strategies for EV brands
  • Develop crisis management plans, minimizing potential damage to brand reputation during challenging situations
  • Negotiate favorable contracts with suppliers and service providers, reducing operational costs without compromising quality or efficiency

Brand Strategy Lead Consultant

JCM Motors Limited (Official Distributor for BYD Hong Kong)
05.2021 - 02.2023
  • Consult the importation process for BYD
  • Develop strategic marketing and creative campaigns (Online and Offline) to maximize brands exposure
  • Communicate and align media exposures
  • Develop and strategize overall brand development
  • Oversee company’s long-term development strategy in correlation with strengths and weaknesses
  • Maintain healthy relationship with partners for long term collaboration

Project Director

Transmission Creative Company Limited
04.2015 - 04.2021
  • Build relationships with MNC client in APAC area
  • Work closely with client and development all rounded marketing strategies according to their needs
  • Supervise implementation of agreed actions and plans including quality control in terms of working team allocation, timing and budget control
  • Guide and motivate the team to think out of the box to develop solutions and enhancements
  • Work closely with creative department to assure the strategy can be deliver effectively
  • Communicate with suppliers including directors, photographers and producers on daily basis to ensure high quality marketing materials

Advertising Sales ＆ Partnership

Fox International Channels (FIC)
04.2014 - 05.2015
  • Carry out strategic campaigns for multinational brands throughout local and regional networks
  • Mobilize logistics and production to ensure projects are completed in line with the creative direction & channel strategy
  • Align execution of content with management of partner/client relationships for efficient delivery
  • Optimize communication within a global team & multi local market environment to expedite campaign execution

Senior Business Planner

Triangle Marketing Services Co. Ltd
09.2011 - 04.2014
  • Work closely with client and development all rounded marketing strategies according to their needs
  • Supervise implementation of agreed actions and plans including quality control in terms of working team allocation, timing and budget control
  • Guide and motivate the team to think out of the box to develop solutions and enhancements
  • Work closely with creative department to assure the strategy can be deliver effectively
  • Communicate with suppliers including directors, photographers and producers on daily basis to ensure high quality marketing materials

Classified Advertising Executive

Asia City Media Group
09.2010 - 09.2011
  • Work as an advertisement consultant and provide various advertising advices to clients base on their promotional goals and needs
  • Keeping close relationship with clients to create and enhance their advertising effectiveness
  • Liaise with different departments to generate promotional materials including digital Media Kit, EDm and newsletter

Education

Bachelor of Arts - Communication Culture

University of Toronto Mississauga
Canada
05.2005 - 11.2009

Sheridan Certificate - Digital Communication

Sheridan College
09.2005 - 11.2009

Diploma - Multimedia Design

Hong Kong Productivity Council
01.2010 - 08.2010

Skills

Customer engagement

Personal Information

  • Date of Birth: 09/04/87
  • Gender: Male
  • Nationality: Chinese

Availability

2 months

Timeline

Chief Brand Officer

Xenrgy Global Company Limited
03.2023 - Current

Brand Strategy Lead Consultant

JCM Motors Limited (Official Distributor for BYD Hong Kong)
05.2021 - 02.2023

Project Director

Transmission Creative Company Limited
04.2015 - 04.2021

Advertising Sales ＆ Partnership

Fox International Channels (FIC)
04.2014 - 05.2015

Senior Business Planner

Triangle Marketing Services Co. Ltd
09.2011 - 04.2014

Classified Advertising Executive

Asia City Media Group
09.2010 - 09.2011

Diploma - Multimedia Design

Hong Kong Productivity Council
01.2010 - 08.2010

Sheridan Certificate - Digital Communication

Sheridan College
09.2005 - 11.2009

Bachelor of Arts - Communication Culture

University of Toronto Mississauga
05.2005 - 11.2009

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Joseph LeeChief Brand Officer