JOELLE TSZ WUN CHAN
Media and Communications Graduate
Kowloon Tong
Summary
Recent graduate with a Master's degree in Media and Communications. Speaks three languages fluently, with beginner French proficiency. Currently working as a luxury beauty Marketing and Promotions Assistant, has a great passion for luxury products. Strong willingness to learn, eager to expand luxury retail experience and bring creative thinking to Louis Vuitton.
Overview
7
7
years of professional experience
10
10
years of post-secondary education
Work History
Marketing and Promotions Assistant
Harbour City Estates Limited
01.2025 - Current
- Provided support in planning and executing luxury beauty brand partnerships which amplified brand reach and credibility among target audiences
- Optimized website SEO practices and increased social media engagement through strategic content creation and targeted audience interaction
- Conducted market research to identify trends and opportunities for business growth
- Providing on-site support for PR campaigns
Social Media Officer
The University of Sheffield Fashion Society
09.2022 - 06.2023
- Spearheaded social media strategy by staying abreast of social media trends and fashion news, fostering a dynamic online presence
- Curated visually cohesive Instagram posts aligned with the society's brand identity, driving engagement and community growth by 15%
Events Officer
International Students' Committee, The University of Sheffield
09.2022 - 06.2023
- Conceptualized and executed large-scale events such as International Cultural Evening for 400+ people, fostering cultural exchange and community within the school and the wider Sheffield community
- Demonstrated effective leadership and organizational skills through regular committee meetings to ensure objectives were met
Part-time Social Media Brand Assistant
Aurum Arts HK
10.2021 - 05.2022
- Promoted three product launches that were sold in luxury stores such as Lane Crawford, Earl of East and Urban Coffee Roaster leveraging Search Engine Optimization (SEO) and copywriting skills, resulting in 300+ follower growth across social media platforms
- Operated market research and analysing social media trends and competitor strategies to inform marketing decisions
- Cultivated a deep understanding of the brand's voice, curating engaging content that resonated with the target audience
Project Assistant
Aurum Arts HK
07.2021 - 09.2021
- Orchestrated a high-profile art exhibition at the Annex, Central, Hong Kong by coordinating and interviewing 13 local artists, attracting 400+ global visitors and enhancing brand visibility
- Copywrote and proofread press releases and key documents for project launch
- Elevated the company's online presence through website redesign, optimising user experience and audience engagement
Peer Mentorship Programme
Maryknoll Convent School
09.2018 - 06.2019
- Engaged with freshers on their first day of school, ensuring they feel optimistic about new adjustments
- Mentored 4 Form 1 students, giving support and advice throughout the school year
Volunteering in Maoming, China
06.2018 - 07.2018
- Cared for orphans and the elderly at Maoming Welfare Institute for 5 days, where I had conversations with the elderly and taught impaired children drawing
- Assimilated deep-rooted social issues in underdeveloped places and developed resilience towards hardships
Subsidiary Committee
Hong Kong Joint School Photography Society
09.2017 - 06.2018
- Co-organised the 1st Christmas Ball for 300+ people, ensuring proper set-up of the venue
- Undertook posts of entrance screener and flower merchandiser throughout the night to generate revenue
Education
Master of Arts - Media and Communications
Goldsmiths, University of London
09.2023 - 09.2024
Bachelor of Arts - Media and Communications
The University of Sheffield
09.2020 - 09.2023
High school or equivalent -
Maryknoll Convent School
09.2014 - 06.2020
Skills
Languages: Fluent in English, Cantonese and Mandarin; French B1
Multilingual Verbal and Written Communication
Multimedia Content Development
Critical Thinking
Detail-oriented
Problem-solving
Leadership
Accomplishments
The Gold Award 2024 — Goldsmiths, University of London May 2024
Completed 40 hours of extra-curricular self-improvement work
Inside LVMH Certificate — Creation & Branding, Retail & Customer Experience Jul 2024
Learned about LVMH ecosystem, fundamentals in the luxury industry and its key challenges
Societies and Clubs
Social Media Officer, The University of Sheffield Fashion Society Sep 2022 — Jun 2023
· Spearheaded social media strategy by staying abreast of social media trends and fashion news, fostering a dynamic online presence
· Created visually appealing Instagram posts and cohesive content calendars
Events Officer, International Students’ Committee Sep 2022 — Jun 2023
· Conceptualized and executed large-scale events such as International Cultural Evening for 400+ people, fostering cultural exchange and ensuring inclusivity within the school and the wider Sheffield community
· Demonstrated effective leadership and organizational skills through regular committee meetings to ensure objectives were met
Extra-curricular activities
Fed Ex Express/JA- International Trade Challenge, Jun 2019
- Co-designed a skincare product for the Indonesian market with a teammate by taking local market characteristics
into account
- Constructed a simulated Income Statement and Balance Sheet for the product
Peer Mentorship Programme, Maryknoll Convent School, Sep 2018 - Jun 2019
- Engaged with freshers on their first day of school, ensuring they feel optimistic about new adjustments
- Mentored 4 Form 1 students, giving support and advice throughout the school year
Websites
Timeline
Marketing and Promotions Assistant
Harbour City Estates Limited
01.2025 - Current
Master of Arts - Media and Communications
Goldsmiths, University of London
09.2023 - 09.2024
Social Media Officer
The University of Sheffield Fashion Society
09.2022 - 06.2023
Events Officer
International Students' Committee, The University of Sheffield
09.2022 - 06.2023
Part-time Social Media Brand Assistant
Aurum Arts HK
10.2021 - 05.2022
Project Assistant
Aurum Arts HK
07.2021 - 09.2021
Bachelor of Arts - Media and Communications
The University of Sheffield
09.2020 - 09.2023
Peer Mentorship Programme
Maryknoll Convent School
09.2018 - 06.2019
Volunteering in Maoming, China
06.2018 - 07.2018
Subsidiary Committee
Hong Kong Joint School Photography Society
09.2017 - 06.2018
High school or equivalent -
Maryknoll Convent School
09.2014 - 06.2020
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