Jodi Lee
F&B Management, Consultant, Chef
Hong Kong SAR
Summary
Dynamic General Manager with a proven track record at the F&B and retail sector, excelling in operations management and team leadership. Successfully launched "Afteryou" and "Lady M" brand in Hong Kong, optimizing brand experience for customers. Skilled in culinary arts, project management and business development, driving growth through strategic planning, effective resource management and strong vendor relationships. Emphasizes collaboration and adaptability to meet organizational goals, showcase can do spirit, problem-solving and decision-making.
Overview
12
12
years of professional experience
4
4
Languages
Work History
General Manager
Skyfair Trading HK Ltd. / Afteryou Dessert HK
07.2019 - 07.2023
- To introduce and cultivate "Afteryou" brand into the Hong Kong market by adapting and localizing Thai franchiser's business model
- Oversee procurement, sourcing, logistics and liaising with vendors and government departments for importation and complying hygiene and food safety standards. Streamline inventory management processes, minimizing waste, optimize stock levels for operations.
- Set up, manage and deploy an opening team to participate in comprehensive training in Thailand for Hong Kong shop operation with continuous training and support. Managed a diverse team to incubate a positive work environment and manpower efficiency.
- Monitor P&L, set budgets and sales target, oversee retail operation efficiency, execute strategies to achieve company goals, control overall expenses to provide stability and business growth.
- Manage and support backend operation & administrative, liaise with master franchiser, build strong relationship with vendors, landlords for brand launch, implementations, contract negotiations etc.
- Oversee branding and marketing in terms of product launch, festive and sales promotions, utilizing various media and platforms in alignment with brand owner.
Head of Operations
Lady M Cake Boutique Hong Kong
12.2014 - 06.2019
- To introduce and launch “Lady M” Cake & Confections brand to Hong Kong by setting up and operating 3 central kitchens, 9 retail outlets (HK & Macau) overlooking 200 staffs in the course of 3 years.
- Consulting and working with overseas franchisee from Taiwan, China, Singapore together with New York headquarter to achieve global alignment, business growth and brand consistency.
- Collaboration with various luxury retail brands such as Tiffany & co, Baccarat, execute strategic planning from marketing campaign to packaging in order to drive brand awareness and sales.
- Developed & implement training program, SOP and guidelines for kitchen & retail staff, enhancing team performance for ongoing operation and new shop opening.
- Improve overall productivity with introduction of innovative equipment & procedures, lead cross-functional teams to achieve company goals, fostering organization and company growth.
Sous Chef
Butler Catering
02.2014 - 11.2014
- Plan, curate and direct customized catering events for high-value brands and customers in a fast-paced and high end environment.
- Managed food preparation tasks during catering events, ensuring all items were executed in a timely manner according to client needs
- Work with executive chef to tailor make brand related deliverables for special cocktail & dinner events and brand launch, such as Hermès, Delvaux, La Mer, Fresh etc.
Junior Sous Chef
Cepage / Les Amis Pte Ltd (1 Star Michelin)
09.2011 - 09.2013
- Bridging kitchen team, BOH and FOH to delivery the best customer experience by combining luxury culinary experience and presentations.
- Curate and prep daily & VIP menu items to ensure michelin level standards are met.
- Reduced food waste by closely monitoring inventory levels and procurement.
- Oversee cleanliness of each station in kitchen, maintain good staff well-being to ensure a healthy & pleasant working environment.
Education
Bachelor of Science - Human Development
Cornell University
Ithaca, New York 04.2001 -
Skills
Operations management
Project management
Business development
Client & vendor relations
Advertising and marketing
P&L management
Timeline
General Manager
Skyfair Trading HK Ltd. / Afteryou Dessert HK
07.2019 - 07.2023
Head of Operations
Lady M Cake Boutique Hong Kong
12.2014 - 06.2019
Sous Chef
Butler Catering
02.2014 - 11.2014
Junior Sous Chef
Cepage / Les Amis Pte Ltd (1 Star Michelin)
09.2011 - 09.2013
Bachelor of Science - Human Development
Cornell University
04.2001 -
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