Jocelyn Yau
Public Relations And Management
Hong Kong
Summary
Obtain employment opportunity as a senior influencer marketing associate. Rich in versatility, diligence, validity, humble demeanours and professionalism. Ready to join the team and help to achieve company goals by utilizing strong interpersonal skills, excellent influencer network and problem-solving skills.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
3
3
Certifications
3
3
Languages
Work History
Assistant PR and Events Manager
Oui Workshop
Hong Kong
03.2019 - 11.2021
- Social media content planning and write up
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Managed administrative logistics of events planning, event booking and event promotions.
- Train and lead interns in various events, project planning, full briefings and post‐ event evaluation
- Nurtured and built relationships with vendors, venues and industry contacts to obtain best pricing and services for events.
Growth Executive
Binge Drinking Club
Hong Kong
12.2020 - 12.2021
- Create project‐ specific, event‐ oriented media lists to support PR team Provide constructive input in navigating propelling media growth and compelling events Draft and design different types of PR content
- Research opportunities for new clients and events
- Freelance Celebrity Engagement
- Prepared variety of different written communications, reports and documents.
Senior Account Executive
Flare Communications
Hong Kong
12.2020 - Current
- Employed proactive and collaborative approaches to strengthen relationships and manage customer needs.
- Enhanced online presence to take advantage of dynamic conditions and unique platform opportunities.
- Managed and mentored team of account executives.
- Established customer relationships, interfacing with representatives and collaborating to achieve mutually beneficial results.
- Maintained contact information database by keeping account details updated, clear and relevant.
- Constructing PR campaigns
- Anticipated clients' needs by staying in touch on regular basis.
- Work with influencers and celebrities on day to day basis to achieve social buzz.
Education
Bachelors of Marketing and Management - Marketing And Management
University of Hull
01.2022 - 08.2023
A Food Hygiene Manager Certificate -
Food And Environmental Hygiene Department
10.2021 - 10.2021
High school Diploma -
Diocesans Girls School
09.2007 - 06.2013
Skills
Strategic planning
Verbal and written communication
Creative concept development
Training and mentoring
Campaign management
Branding
Social media expertise
Certification
Leadership and Management Effective Time Management Effective Communication Adaptability
Timeline
Bachelors of Marketing and Management - Marketing And Management
University of Hull
01.2022 - 08.2023
A Food Hygiene Manager Certificate -
Food And Environmental Hygiene Department
10.2021 - 10.2021
Growth Executive
Binge Drinking Club
12.2020 - 12.2021
Senior Account Executive
Flare Communications
12.2020 - Current
Assistant PR and Events Manager
Oui Workshop
03.2019 - 11.2021
High school Diploma -
Diocesans Girls School
09.2007 - 06.2013