Skechers E-commerce Operations Intern
Qingmu Digital Technology Company
Guangzhou
05.2024 - 07.2024
- Managed product listings, page optimization, and promotional campaigns for Taobao live-streaming business.
- Assisted in implementing 618 full-reduction discount activities to boost conversion rates.
- Optimized placement strategy for preferential discounts based on accurate traffic data.
- Achieved average sales per session exceeding 20,000 RMB.
- Tracked pricing strategies and promotional activities of top 10 competitors in men's footwear market for six months.
- Executed real-time data updates using 生意参谋 (business analysis app) and manual research methods.
- Conducted comparative analyses of competitors' sales data and product features to support product optimization.
- Facilitated brand differentiation initiatives through detailed insights from competitive analysis.
