Jiawei LI
Public Relation
Sai Kung
Summary
Dynamic marketing professional with experience at Vanke and BlueFocus Communication Group. Proven track record in event planning and content creation, achieving a 20% increase in customer visits. Skilled in research and analysis, public speaking, and brand development, with a strong ability to foster partnerships and drive engagement through innovative strategies.
Overview
1
1
year of professional experience
Work History
Intern - Event Planning & PR Campaign
Vanke
06.2024 - 09.2024
- Assisted in six event plannings for the "Summer Family Season" campaign; negotiated with 10+ service providers regarding cooperation and reached long-term friendly cooperation agreements with 8 service providers.
- Planned pre-release promotion and post-release promotion to increase the exposure of campaign and Vanke's luxury residential project; achieved 20% average monthly increase of customer visits.
Intern - Content Marketing in Digital Platform
BlueFocus Communication Group
06.2023 - 09.2023
- Created 120+ original video scripts for the client's official video account; 40+ scripts were adopted by the client; achieved the monthly follower growth target of 5%.
- Use CloudMap software to participate in data insights and generate 3 monthly analysis reports (including user profiles, video campaign performance, content interaction performance, etc.).
- Served as a member of the media team for the test drive event; liaised with 17 automotive we-media and jointly developed shooting plans; participated in public opinion monitoring after the video was released; identified 5 potential public opinion risks and promptly controlled the escalation of public opinion.
- Assisted the project bidding team in writing 6 competitor analyses and 2 versions of the bidding presentation plan; ultimately, the project team successfully won the bid.
Education
Master of Science - Public Policy Analysis
Hong Kong University of Science And Technology
Sai Kung, Hong Kong 04.2001 -
Bachelor of Arts - Public Relation And Advertising
Beijing Normal - Hong Kong Baptist University
Zhuhai 04.2001 -
Skills
Presentations
Creativity and innovation
Research and analysis
Public speaking
Social media
Brand development
Timeline
Intern - Event Planning & PR Campaign
Vanke
06.2024 - 09.2024
Intern - Content Marketing in Digital Platform
BlueFocus Communication Group
06.2023 - 09.2023
Master of Science - Public Policy Analysis
Hong Kong University of Science And Technology
04.2001 -
Bachelor of Arts - Public Relation And Advertising
Beijing Normal - Hong Kong Baptist University
04.2001 -