Jessie Ng
Mong Kok
Summary
Multi-talented Senior Executive knowledgeable about sales, operations, and personnel management. Successful at stepping into diverse positions and making immediate positive contributions. Focused on optimizing operations and motivating employees while establishing market dominance.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
Work History
Senior Executive, Brand Marketing
Neo Derm Group HK
Quarry Bay, Eastern
05.2023 - Current
- Manage medical aesthetics brand in all-round marketing, including consumer events, social media management, GBA marketing campaign, and offline promotion material
- Act as coordinator in GBA marketing campaign to build brand awareness, e.g., XiaoHongShu's KOL promotion, and WeChat Livestream
- Execute in-app marketing campaigns which drive new lead increase of 5%
- Source and develop POSM for promotions, including brand leaflets, EDM, and tent cards
- Work closely with HK and GBA KOLs, and strive to generate higher social WOM on different platforms
- Optimised operations through identification of sales process constraints and strategic solutions.
Marketing Executive
Sims Trading Company Limited
Kowloon Bay, Kwun Tong
05.2022 - 04.2023
- Manage 6 beverage brands, including communicating with Principals, reviewing shipments, controlling inventory, and preparing product PPT
- Manage 4 in-store demonstrations, including logistic arrangement, promotion proposal and result analysis
- Formulate and implement 3 promotion campaigns
- Perform inventory control and order planning of 6 brands
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
Marketing & PR Executive
Enrich Publishing Hong Kong Limited
08.2020 - 05.2022
- Created content and placed paid ads on social media platforms, to reach over 100,000 target audiences and build brand awareness, resulting in a 20% sales increase
- Prepared promotion materials for books and events, including EDMs, leaflets, social media posts, and website content
- Conduct 10+ online events/seminars and 3 physical events (seminars & book fair)
- Led the project of developing an online learning platform, responsible for liaising with external tech team and project partners
- Co-managed the development of e-book platform which collaborated with Hong Kong Public Libraries
- The platform has accumulated 13,000+ users and 9,500+ book copies have been borrowed
- Tracked and analysed user behaviours on online bookstore, with 25,000+ existing members
Communications Executive
PRidea Communications Limited
07.2019 - 06.2020
- Leveraged existing media relationships and explored new contacts in business and media
- Generated content for press releases for different sectors, including lifestyle, gadgets, F&B and beauty
- Conducted media pitching to increase media exposure and brand awareness by 50%
Education
Bachelor's - Social Sciences, Global Studies
CUHK
09.2017 - 07.2019
Associate of Social Sciences - Global and China Studies
HKU Space Community College
09.2015 - 05.2017
Skills
Microsoft Office
Canva
iMovie
Facebook Ad Manager
Google Ads
Timeline
Senior Executive, Brand Marketing
Neo Derm Group HK
05.2023 - Current
Marketing Executive
Sims Trading Company Limited
05.2022 - 04.2023
Marketing & PR Executive
Enrich Publishing Hong Kong Limited
08.2020 - 05.2022
Communications Executive
PRidea Communications Limited
07.2019 - 06.2020
Bachelor's - Social Sciences, Global Studies
CUHK
09.2017 - 07.2019
Associate of Social Sciences - Global and China Studies
HKU Space Community College
09.2015 - 05.2017
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