Hiking
Jerrycho Tanaya
Business Developer
Hong Kong
Summary
Forward-thinking professional with a strong foundation in digital retail, MVNO development, and mobile application innovation. Specialized in the SIM card industry, particularly within prepaid markets and Indonesian migrant worker segments. Driven by an innovative mindset and a commitment to continuous improvement, consistently seeking ways to enhance digital products, optimize business operations, and elevate customer experiences. Skilled in market research, competitor analysis, and identifying opportunities for growth within telecommunications and digital platforms. Experienced in leading cross-functional teams, managing vendor relationships, and spearheading UI/UX design initiatives for mobile applications. Passionate about leveraging technology to streamline processes, improve efficiency, and drive sustainable business success
Overview
5
5
years of professional experience
3
3
Languages
Work History
Business Development Officer
Telin Hong Kong
03.2024 - Current
- Achieved record-breaking data revenue for Kartu As2in1 internet purchases in Hong Kong during December 2024, marking the highest data revenue since 2022.
- Developed and implemented an automated reporting system, reducing a one-hour daily task to five minutes for monitoring MVNO and digital product performance.
- Introduced enhancements to MVNO products based on customer feedback and analysis, resulting in a 3% increase in productive internet customers within one year.
- Managed UX design, UAT, and GTM strategy for the successful launch of the MyGraPARI app, which helped MVNO customers purchase additional value-added service products.
- Implemented monthly targeted campaigns and a loyalty management program based on data analytics to reduce customer churn and improve customer productivity.
- Facilitated continuous developments by maintaining constant communication with tech teams and vendors, managing development priorities, and effectively translating the business team’s needs into actionable solutions.
- Managed and mentored interns, fostering skill development and improving team efficiency
Digital Retail Sales Officer
Telin Hong Kong
03.2023 - 03.2024
- Launched M21 App to increase value added service products, introducing new on-top revenue for Telin Hong Kong.
- Pioneered paid digital marketing campaigns within Telin Hong Kong by introducing Facebook Ads and Google Ads for digital retail, effectively expanding outreach and customer engagement.
- Streamlined digital platform backend across Hong Kong, Taiwan, and Malaysia, consolidating systems from 14 apps/dashboards to just 6 apps/dashboards.
- Integrated Alipay and WeChat Pay into Telin Hong Kong’s payment system, reducing top-up costs by up to 5% per transaction.
- Managed and mentored interns, fostering skill development and improving team efficiency.
OTA SIM/ E-SIM Officer
Telin Hong Kong
08.2022 - 04.2023
- Launched Macau, China, and Taiwan roaming services for the first time, generating new additional revenue for Telin Hong Kong.
- Designed UI/UX for M21 and MyGraPARI apps while maintaining continuous collaboration with vendors to enhance product quality.
- Undertook ad hoc tasks to support SIM registration in Hong Kong, earning recognition for Telin Hong Kong as one of the pioneers in registration by OFCA.
- Provided support to marketing initiatives and other sales efforts, contributing to business growth.
Digital Product and Marketing Developer Intern
Telin Hong Kong
06.2021 - 07.2022
- Conducted market research and competitor analysis, providing valuable insights to inform strategic decisions.
- Assisted in GTM planning and analysis, contributing to the successful execution of product launches.
- Streamlined workflow by introducing modern platforms like Canva and Figma, replacing traditional, time-consuming tools such as Adobe products.
- Supported graphic design and video editing, creating impactful marketing materials to enhance campaigns.
Product Development Intern
Communication Solution
08.2020 - 05.2021
- Optimized wholesale voice traffic trading and routing, successfully balancing cost and service quality to enhance operational efficiency.
- Initiated and established the SMS business, setting up delivery, routing, and key partnerships to build a strong foundation for messaging services.
- Proposed substituting SMS OTP with WhatsApp OTP, being among the first to advocate this innovation, resulting in up to 500,000 daily traffic for WhatsApp OTP.
- Ensured consistent quality control of voice and messaging services through rigorous monitoring and regular refinements.
- Analyzed market trends and competitor offerings, strengthening strategic positioning in voice and messaging services.
Education
Bachelor of Science - Internet And Multimedia Technologies
The Hong Kong Polytechnic University (PolyU)
Hung Hom, Hong Kong 04.2001 -
Skills
Data-driven decision-making
Interests
Team Sport
International Travel
Strategic and Management Games
Timeline
Business Development Officer
Telin Hong Kong
03.2024 - Current
Digital Retail Sales Officer
Telin Hong Kong
03.2023 - 03.2024
OTA SIM/ E-SIM Officer
Telin Hong Kong
08.2022 - 04.2023
Digital Product and Marketing Developer Intern
Telin Hong Kong
06.2021 - 07.2022
Product Development Intern
Communication Solution
08.2020 - 05.2021
Bachelor of Science - Internet And Multimedia Technologies
The Hong Kong Polytechnic University (PolyU)
04.2001 -
Languages
English
Full Professional
Indonesian
Native or Bilingual
Chinese (Mandarin)
Elementary
Career Achievement
- The Best Support in Sales - MVNO and Digital Retail by Telin Commercial Directorate in 2023
- Squad Leader - For Digital Retail Apps Streamlining 2023/2024 by Telin
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