Jennifer Li

· Working within department and cross-departments to develop strategies to enhance member and customer experience to increase repeat business and revenue

· Participating in top level club management with continuous improvement by proactively identifying issues, analysing information and providing innovative solutions to problems.

· Continuously carrying out operational improvements resulting in savings and improving income margins.

· Managing a team of 6 marine staff to maintain all marine operations and deliver sailing events with high standards.

· Working with sponsors and brand partners to develop and implement marketing strategies within their budget parameters to increase brand exposure and sales.

· Identifying appropriate marketing channels for sailing events to increase event exposure and attract more sailing competitors.

· Developed a separate website for Club's sailing activities which allowed our operation to grow and increase profit margin by attracting new customers.

· Developed the Club's environmental policy and execution

· Qualifying sailing events to Industry recognised green standards

· Identify new product trends for club shop to increase revenue.

· Content creation for Club social media such as Instagram, Facebook.

Key Achievements:

· Identified and created new revenue stream with an annual net income of HK$450,000 plus

· Reduced cost up to 400% in first year of employment by implementing cost-saving initiatives to allow a specific business operation to make a net profit for the first time in 5 years.

· Analysed cost data for a 10-year mooring renovation and maintenance project and developed an accurate finance forecast model.

· Researched and advised on the restructuring the Club's dinghy sailing operation and equipment. Introduced Hong Kong's first RS Tera for young beginners which has turned into one of the key factors for customers to choose us over competitors.

· Working with sailing event sponsors to ensure maximum brand exposure at events.

· Maintained Club marine facilities including club boats, moorings and pontoons.

· Ensured all marine and sailing activities and equipment were legally compliant.

· Reviewed and updated mooring contracts to protect Club's legal position

· Carried out operational improvements resulting in savings and improving income margins.

· Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.

· Handled problematic members and customers to assist lower-level employees and maintain excellent customer service.

· Reported issues to higher management with great detail.

Key Achievements:

· Identified club's legal exposure with mooring contracts. Assisted in drafting revised mooring contract and oversaw implementation of new mooring contract to reduce club's legal exposure.

· Streamlined operations with automation that reduced staff work load by 80%, allowing staff to focus on customer service and increase sales.

Worked as a paralegal for both the Conveyance and Litigation department and supervised a Conveyance team which consisted of 5 colleagues.

- Drafted and negotiated Agreements for Sale and Purchase

- Assisted counsel in preparing answers, providing documentation and information for discovery request.

- Attended trials

- Held meetings with clients

- Explained available courses of action and possible repercussions of cases to clients.

Placement year with IBM UK and worked as a finance analyst on the Continuous Linked Settlement (CLS) account. My job title was a Finance Analyst, however I was involved in all areas of the business including Finance, Human Resources, Business Compliance, Procurement and Project Management. Responsibilities included:

• Managed projects to prepare the CLS Account for auditing
• Prepared financial and statistical analyses, graphs and presentation materials and provided analytical support for finance team and operational partners.
• Developed complex spreadsheets and charts and tables of financial and budget information in excel.
• Reviewed financial reports and streamlined operations to increase productivity and company profits.
• Assisted with preparation of monthly finance forecast and various ad hoc duties
• Co-managed Procurement and Human Resources aspect of the CLS Account
• Liaised with the Belgium office in regards to all areas of the business
• Liaised with department heads for Human Resources and Finance aspect of the CLS Account
• Formulated and maintained new Claim Time spreadsheet