Jennifer Fan

• Company Overview: A.I. Chatbot Solution for Enterprise & SaaS
• IT Project Coordination: Managed implementation of AI-powered chatbot and automation projects using Chatalog.ai, applying Natural Language Processing (NLP) and Large Language Models (LLMs) to support up to 40% operational efficiency gains for clients in retail, finance, and healthcare.
• Omnichannel SaaS Deployment: Led client onboarding and integration of Chatalog.ai across digital channels like WhatsApp, WeChat, Web Chat, Facebook Messenger, and Instagram, achieving a 60% increase in customer satisfaction through tailored solutions.
• Client & Technical Collaboration: Served as a key liaison between clients and technical teams (engineering, product), ensuring clear communication of needs, timely project updates, and effective problem resolution.
• Agile Project Management: Utilized Agile and Scrum practices to coordinate cross-functional teams, manage timelines, and ensure project milestones were met on time and within scope.
• Data-Driven Insights: Created dashboards with Google Analytics and MS Excel to track performance metrics like user adoption and chatbot effectiveness, providing actionable feedback for project optimization.
• User Feedback for Improvement: Collected client and user feedback to identify pain points, collaborating with product teams to enhance AI response accuracy and conversational design.
• Compliance Awareness: Supported adherence to data privacy standards (GDPR, CCPA) during project execution, ensuring client data protection in AI implementations.

• Provided content strategy and media buying services across social media, SEO, websites, eDM, and press for clients in banking, education, entertainment, F&B, retail, and music industries (e.g., @tonemusictv, @enso_sakebeerbar).
• Developed tailored digital marketing plans to enhance brand visibility and engagement for diverse client needs.

- Digital Campaign Management: Directed marketing campaigns for SaaS and enterprise solutions, increasing qualified leads by 30% using omnichannel messaging on WhatsApp, WeChat, Web Chat, Facebook Messenger, and Instagram.
- Tech-Focused Events: Planned webinars on AI technologies with 500+ attendees, establishing industry thought leadership.
- Performance Analytics: Leveraged Google Analytics to optimize ad campaigns, boosting conversion rates by 25% through data-driven strategies.
- Client Relationship Building: Achieved a 95% client retention rate by delivering tailored marketing support for product launches.
- Content Strategy: Enhanced audience engagement by 15% through targeted social media and email content creation.

• Developed and executed creative marketing campaigns with strategic media planning on digital channels, achieving client goals.
• Created and implemented chatbot solutions alongside media buying and influencer marketing, resulting in 120K subscribers.
• Optimized media plans to reduce CPA by over 80% for financial products via Facebook & Instagram Media Buying, and boosted search, reach, and view rates for beauty products using Google Ads.
• Coordinated cross-functional projects including video production, animation, events, AR filters, and influencer collaborations.
• Prepared in-depth performance reports with actionable business solutions and mentored a team of subordinates and interns.

• Supported digital communication initiatives, contributing to content creation and campaign execution for internal and external channels.

• Engaged in community development projects, enhancing cross-cultural communication and teamwork skills.

• Gained exposure to banking operations and client servicing in an international environment.