Summary
Overview
Work History
Skills
Technical Toolkit
Additional Information
Languages
Timeline
Generic

JENIFER LAW

Marketing Professional

Summary

Marketing Professional with 5+ years of experience in content development and campaign management for lifestyle and retail brands. Proven track record of:


• Increasing lead generation by 30% through strategic social media campaigns
• Reaching over 80,000+ users monthly on social media platforms
• Managing multi-regional marketing initiatives across Asia and the Middle East
• Implementing content strategies resulting in 77% increase in page views and 140% increase in reads
• Featured in Forbes and The Telegraph for a 2020 Valentine's Day campaign

Overview

4
4
years of professional experience

Work History

Assistant Marketing Manager

BRINC - Venture Capital and Accelerator firm
11.2022 - 1 2024
  • Cross-Regional Marketing: Led marketing initiatives across countries (Singapore, Shanghai, Bahrain, India), implementing standardized KPIs and weekly syncs, resulting in 20% increase in global social media engagement and 15% boost in campaign ROI
  • Project Management: Managed office redesign under budget and within a 3-month timeline, enhancing workspace for 50+ employees.
  • Content Creation: Increased Medium page views by 77% and reads by 140% with 2022 annual report.
  • Social Media Management: Increased lead generation by 30% over 6 months by creating and managing targeted content campaigns on LinkedIn, Twitter, and Instagram, resulting in 500+ new qualified leads for portfolio companies and accelerator programs.
  • Event Coordination: Co-coordinated investor breakfast at Token2049 and Asia Health Innovation Summit, contributing to successful execution with 650 total attendees and 3 new strategic partnerships

Digital Content Specialist

HYBRID RITUALS - Digital marketing agency and media company
12.2020 - 11.2022
  • Content Strategy: Developed content strategies for client blogs and social media channels (Facebook, Instagram, Pinterest), increasing brand awareness and achieving a total average monthly engagement rate of 139%.
  • Social Media Management: Created and managed editorial calendars, aligning marketing plans with product releases, and growing organic web traffic by 45% within two months.
  • Video Editing: Produced and edited video content for social media campaigns, enhancing visual storytelling and engagement.
  • SEO Implementation: Implemented SEO keyword strategies, resulting in a 45% increase in organic web traffic within two months.
  • Campaign Management: Crafted culturally relevant campaigns by understanding local markets and consumer behaviour.

Content Marketer

Byter - Digital marketing agency
London, UK
01.2020 - 10.2020
  • Social Media Management: Managed company's social channels (Instagram, Facebook), achieving an average monthly engagement rate of 105%.
  • Content Creation: Developed and executed content for clients' marketing campaigns, resulting in press coverage from the London Telegraph and Forbes.
  • Graphic Design: Designed 40+ graphics using Lightroom, Photoshop, and Canva, including logos, icons, and cover photos.

Social Media Specialist

Queen of Sheba International (QSI) - Performing Arts and Library Activities Company
09.2018 - 06.2019
  • Social Media Oversight: Oversaw all social media channels to drive brand awareness, engagement, and event attendance.
  • Campaign Launch: Launched strategic promotional campaigns, leading to consistently strong ticket sales and maximum venue occupancy.
  • Content Creation: Crafted engaging content for various social channels, increasing digital following by 10% within a month.

Skills

  • Content Strategy & Development

  • Multi-Channel Marketing

  • Cross-Cultural Communication

  • Team Leadership

  • Social Media Management

  • Campaign Management

  • SEO Implementation

  • Data Analysis & Reporting

  • Event Coordination

Technical Toolkit

Notion, Adobe Creative suite, ActiveCampaign, AI tools, Planable, Canva, Hootsuite, MS Office, Google Ads, Slack, Mailchimp, Trello

Additional Information

ESCP Business School, MSc. in Marketing and Creativity, London/Paris, 2020

London College of Fashion (UAL), BA (Hons) in Creative Direction for Fashion, London, 2017

OTHER EDUCATION: Introduction to Project Management @ The Knowledge Academy, The Digital Marketing Foundation @ Google Digital Garage, Social Media Foundations @ LinkedIn Learning

PAST EXPERIENCE: Beauty Division Intern @ Harvey Nichols

INTERESTS: Pilates|Music, Tech and Video game enthusiast|Dance

Languages

English
Proficient
C2
Chinese
Proficient
C2
Korean
Advanced
C1

Timeline

Assistant Marketing Manager

BRINC - Venture Capital and Accelerator firm
11.2022 - 1 2024

Digital Content Specialist

HYBRID RITUALS - Digital marketing agency and media company
12.2020 - 11.2022

Content Marketer

Byter - Digital marketing agency
01.2020 - 10.2020

Social Media Specialist

Queen of Sheba International (QSI) - Performing Arts and Library Activities Company
09.2018 - 06.2019

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JENIFER LAWMarketing Professional