JANIS IAN CALAQUI

· Head 2 departments (Marketing and Customer Service) with 2 direct reports; responsible for coaching and empowering my team.

· Manage the healthcare brand and portfolio with 6 categories. Year on year, I have consistently achieved #1 share in digital blood pressure (BP) monitors in the Philippines, and respectable shares in other categories.

· Manage the product life cycles, including the launch plans of new products. Some of my recent, successful launches include the TENS devices and Connectivity line-up.

· Conduct market research to generate market insights and identify opportunities.

· Develop go-to-market strategies and campaigns. In our recently executed Bayanihan Campaign, we greatly exceeded our marketing and sales KPIs (3000% vs. PY, 115% vs. budget).

· Manage PR and advertising. My most recent PR execution is the May Measurement Month press meet in a bid to promote home blood pressure (BP) measurement. The digital press meet succesfully generated 32 media coverage across print, digital and radio.

· Rich experience marketing in the digital world (social media, GDN, e-commerce, influencers). I built OMRON’s local FB page, which has reached 120K+ followers to date. I also started and grew our e-commerce platforms Lazada and Shopee; e-commerce performance shows spectacular growth and now contributes to roughly 18% of the total business.

· Negotiate and partner with distributors and retailers. I have a very deep and extensive experience in pharmaceutical/OTC/healthcare distribution, being intimately involved in all areas of negotiation to expand OMRON’s reach in the Philippines.

• Over the year, I have either led of worked with the team in managing our distributors and appointing new ones such as Metrodrug and DKSH.
• I have also taken active involvement in the penetration and development of traditional channels such- as Mercury and TGP as well as new channels such as S&R, e-commerce and the defunct O-Shopping.

· Plan and execute BTL activations and trade marketing programs across all channels.

· Initiate and execute corporate partnerships. Recent pharma projects with AstraZeneca and Sanofi-Aventis have been recognized in the region as success models.

· Engage with KOLs and HCPs through medical conventions, CME activities and other programs.

· Manage A&P budget and business/financial objectives.

Awards

· 2019 OHS-G Brave Awardee, HBPM Digital Marketing Campaign Project

· 2018 OHS-G Brave Awardee, Mercury Drug Project

· 2015 OMRON Global GOLD Awardee, DOH Barangay Project

· 2015 OHS-G Top Employee Award

• Managed the daily sales and operations of HIT, which had a monthly business of P30M.
• Managed 30 employees from the accounting, sales, warehouse and delivery departments.

• Supervisory sales position with marketing responsibilities.

Achievements:

• Recognized in the Asia Pacific Region for outstanding penetration and competitive conversion of the top hospital account of LifeScan Philippines; also helped in the conversion of other hospitals nationwide.
• Innovated new product enhancements (i.e. Barcode printing module and inventory counter) to improve customer processes and increase the Flexx product portfolio.
• Worked with the LifeScan Global Marketing and R&D Team in new product development for the Asia Pacific Market; created and presented workflows to the Global team (LifeScan, Milpitas California; September 13-16, 2010).
• Recognized for having one of the highest number of Horizon Meter Prescriptions at the time of the Horizon Meter Program (HMP) Marketing Launch (Jakarta, Indonesia; March 2008).

• Sales and demand generation; implemented marketing strategies in the territory.