JACKIE LAI TING CHU
Analytics Professional
Summary
Experienced in data analytics stream in various industries, driving data-driven business decisioning. Professional in project management and experienced in leading innovative projects to the organisation. A self-motivated and independent person who is able to orchestrate the task force and collaborate with others. Striving for better achievements is my lifelong goal.
Overview
18
18
years of professional experience
1
1
year of post-secondary education
Work History
Senior Manager
AIA International Ltd
11.2017 - 11.2021
- Business Performance and Analytics
- Analyze business performance and propose improvements, as well as prepare material for EXCO management meetings
- Coordinate budget planning / forecast / sales target setting with regular tracking and recommendations
- Developing and implementing analytics solutions for effective data analysis and insight sharing, eg
- Segmentation models, dashboards
- Lead and manage creative and innovative initiatives through integrating advanced data analytics platform building with various teams
- Major achievements
- Analyze business situation timely and understand management needs to facilitate effective communication to company top management
- Setup end to end advanced analytics platform to achieve best-in-class omini channel customer engagement
- Successfully established the analytics culture in the department through roll out management dashboard
- 90% of dashboard users leveraged dashboard for their daily work and business strategy planning
Assistant Market Research and Performance Management Manager
CLP Power HK Ltd
01.2017 - 11.2017
- Combined research results with internal data to solicit customer insights and opportunities to support business strategy formulation
- Lead research studies including managing research field work progress to meet key delivery timelines with quality deliverables
- Drive digitalization of survey tools to align with company direction on digitalization and innovation aspects
- Major achievements
- Led the customer experience center repositioning study to measure the effectiveness of emerging O2O strategy in the company
- Managed regular review through customer service feedback survey to review the customer service performance as well as developing SMART
- KPIs to frontline staffs for continuous improvements
- SKILLS Business Analytics and
- Market Intelligence Strategic Planning and
- Budget Data and insight discovery Data visualization Business process re- engineering
Assistant Data Strategy and Analytics Manager
CLP Power HK Ltd
07.2014 - 01.2017
- Lead the data strategy formulation to align with company direction, as a result to expedite analytics development under new SoC framework
- Develop and implement statistical models to support business on achieving higher targets
- Research market practice and data governance formation on big data management and big data roadmap in CLP
- Drive innovative projects, identify key measures and establish analytical platform for performance tracking
- Drive data model enhancement according to big data analytics roadmap, including database infrastructure design setup, online analytics tools exploration such as Web Trend, Google Analytics and Flurry
- Major achievements
- Behavioural scorecard for collection strategy – doubled the payment ratio by prioritizing to collect high risk accounts through scoring system
- SME customer segmentation model for campaign targeting – resulted 30% increase in email penetration and attained record high on customer satisfaction through optimizing the campaigns targeting process
- Led the Meter Online 2.0 project, which is the first energy control tool worldwide
- Established the forecasting engine by combining weather data from HK observatory, effectively managed to cut peak load as well as achieving customer’s consumption saving target by 5
Assistant Vice President, Business Analytics
DBS
01.2013 - 07.2014
- Support Consumer Finance business on business analytics via the development of customer segmentation and event triggers, and explore business opportunities for new customer segment, portfolio growth and attrition retention
- Participate in campaign end-to-end process from pre-campaign analysis, campaign execution, performance tracking and post campaign evaluation
- Share analytical findings with the management to identify business opportunities
- Major achievements
- Introduced customer profiling project to understand loan needs at customer level, as a result to increase loan portfolio and achieved the yearly target within first quarter
Portfolio Risk Manager
HSBC
07.2007 - 01.2013
- Asia Pacific Consumer Credit Risk
- Formulate and develop portfolio risk management strategies for the profitable management of all consumer lending products in Asia Pacific countries
- Manage portfolio risk management platform related matters, including system change projects, information platform management and run the bank support
- Establish internal policy and regular review of working procedures to govern the quality of work
- Major Achievements
- Developed the first risk based pricing strategy in Asia Pacific countries, optimised best interest rates according to risk level
- Preferential pricing strategies successfully reactivated the dormant market and brought new source of revenue to the bank
- Key representative of portfolio risk management team on project WHIRL, migrating the portfolio risk management systems for all Asia Pacific countries
- Worked closely with IT from project planning to post implementation monitoring and resulted smooth transition for 8 countries in 2 years under tight resources
- Goalkeeper of strategy implementation, setup a new strategy implementation team with 3 junior staffs
- In spite of resources shortage, the team achieved 5 years error free track record on strategy implementation
Assistant Manager
HSBC
01.2004 - 06.2007
- Credit Risk Intelligence, Asia Pacific Consumer Credit
- Risk
- Setup Regional Credit Card Analytic Platform and MIS Infrastructure, from planning, development, UAT and training
- Design regional KPI pack for timely business decisions according to management direction
- Offer BI consultation services to Middle East and Shanghai BoComm for new business setup
- Provide first line guidance to analysts and local offices
- Major Achievements
- Deployed this new platform to 11 Asia Pacific countries in 9 months
- Created a field naming system and RDS knowledge base which were well recognised by risk analysts for their easy understand on using the platform
- Speed up the monthly report packs readiness from 3rd week of the month to 1st week of the month
Education
Master of Science - Data Science
University of Sunderland
Hong Kong 10.2021 - Current
Skills
RPythonSASSQLExcel / VBAQlikview / QliksenseTableauAdobe AnalyticsMS Office
Timeline
Master of Science - Data Science
University of Sunderland
10.2021 - Current
Senior Manager
AIA International Ltd
11.2017 - 11.2021
Assistant Market Research and Performance Management Manager
CLP Power HK Ltd
01.2017 - 11.2017
Assistant Data Strategy and Analytics Manager
CLP Power HK Ltd
07.2014 - 01.2017
Assistant Vice President, Business Analytics
DBS
01.2013 - 07.2014
Portfolio Risk Manager
HSBC
07.2007 - 01.2013
Assistant Manager
HSBC
01.2004 - 06.2007