Isabela Miranda
Marketing And Public Relations
Hong Kong
Summary
Expat from Brazil, raised in Shenzhen, China. Graduated with honors from the International baccalaureate. Working towards a BBA in Economics and Business administration.
Driven salesperson well-versed in the intricacies of preparing merchandise for display and sale to maximize exposure and skyrocket sales. Dedicated to utilizing talents to put merchandise on display using visual merchandising techniques. Flexible Copywriter and PR associate ready to take on varied and diverse writing projects. Equally skilled at delivering technical whitepapers and promotional ad copy. Known for fulfilling duties typically assigned to several writers and editors. Keen to take ownership of brand identity initiatives and customer outreach efforts.
Dedicated Marketing associate with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Keen to achieve as much experience as possible to supplement the final years of education in achieving a bachelors in Business Management
Hardworking employee enthusiastic about learning the field of PR and Marketing inside and out. Pursues opportunities to learn new skills and contribute to group success. Offers strong administrative, relationship-building and problem-solving abilities.
Overview
6
6
years of professional experience
4
4
Languages
Work History
Marketing and PR Officer
FRITES Management Limited
03.2023 - Current
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Monitored product market and adjusted marketing plans.
- Collaborated with media representatives to optimize coverage of special events.
- Conduct market research extensively
- Create large scale business development plans
- Tapped into the aspects of digital marketing and ads optimization
- Involved with SEO + social media marketing
- Aided in creating/planning large scale events.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Developed the PR of FRITES.
Salesperson
Conspiracy Chocolate
11.2022 - Current
- Listened to clients and introduced solutions to satisfy business and personal needs.
- Balanced and organized cash register by handling cash, counting change and storing coupons.
- Increased sales and customer satisfaction through personalized servicing.
- Worked to build relationships with customers and built potential for additional sales.
- Partnered with Whiskey Library and opened popup shop in IFC.
Social Media/ Writer/Production Worker
Brian Bailey
09.2022 - Current
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Proofread copy written by colleagues to correct spelling, punctuation and grammar.
- Brainstormed ideas to create useful content for clients.
- Provided writing support for various projects and departments.
Fashion Sales Associate
VIPOP
07.2022 - Current
- Circulated and monitored shopper activity within assigned areas to identify customer service opportunities and provide loss prevention control.
- Operated cash registers, receiving and processing both cash and card payments.
- Styled mannequins and designed merchandise displays to promote key pieces and shopper engagement.
- Maintained understanding of current inventory, merchandising and in-store placement to inform sales strategy.
- Stocked merchandise, clearly labeling items and arranging according to size or color.
- Provided exceptional services and pleasant shopping experiences to retail customers.
- Worked with International designers.
Social Media/Content Creator
Women Of Hong Kong
07.2021 - 12.2022
- Applied current editing and photography tools to tell great stories.
- Developed original content using social listening and independent sources.
- Conducted online research to obtain relevant information and materials.
- Generated stories to reflect current trends and news to pull audience into website.
- Managed Instagram.
Sales Associate
Think IA
11.2018 - 11.2022
- Atlhetica Nutrition
- Worked as an intern salesperson of products using e-commerce platforms such as HKTV mall, Amazon, and
- Carroussell
- Was involved in pricing, marketing, and presentation of the product to the audience via online platforms
- Marketing the product using skills learned in the IB Business Management curriculum hence maximizing knowledge through real-life application
- Responsible for advertising and negotiations providing me with experience in consumer- seller relations
Marketing
MMITA
06.2022 - 09.2022
- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Helped spread awareness in the world of AR to Hong Kong.
- Hosted events.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
Social Media Content Creator
Ifat Hindes
12.2021 - 09.2022
- Organized, prioritized and managed multiple projects according to dedicated release schedule.
- Managed content across multiple platforms for widest audience reach.
- Developed in-depth understanding of digital and mobile marketing practices and media.
- Wrote fiction or nonfiction prose such as short stories, novels or biographies as well as advertising material for use in promoting sale of goods and services.
- Managed competing deadlines with efficiency.
- Mastered graphic designing with Canva.
- Had my first press release for Armara featured on Vogue HK.
Copywriter
Vibrant Concepts
12.2021 - 09.2022
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Formatted copy to align with project-specific guidelines.
- Confirmed compliance with regulatory standards and guidelines prior to publication.
Summer Camp Teacher
HK YOGA
11.2021 - 09.2022
- Taught campers outdoor-focused skills such as kayaking and rappelling to increase campers' self-reliance and confidence.
- Developed age-appropriate arts and crafts activities to encourage campers' artistic skills development and creative expression.
- Collaborated with other camp counselors to design fun and enriching learning activities for campers.
- Communicated with parents about campers' activities and reported concerns and suggestions to supervisor.
Lead Waitress
Cali-Mex
10.2021 - 09.2022
- Handled customer complaints professionally, resolving issues through diplomatic acknowledgment and commitment to service.
- Explained menu items and suggested appropriate options for food allergy concerns.
- Oversaw daily operations of service team, delegated tasks and trained new staff.
- Kept register accurate through correct billing, payment processing and cash management practices.
- Monitored dining rooms for seating availability as well as service, safety and well-being of guests.
Kindergarten Teacher
Lutheran Kindergarten Kwun Tong
06.2022 - 08.2022
- Delivered lesson plans, implemented school curriculum and used data to create, monitor and establish personalized learning plan for each student.
- Played games with students to increase understanding of subjects.
- Created child-centered learning environment characterized by consistent application of sound mental health and educational psychology practices.
- Delegated tasks to teacher assistants and school volunteers.
- Integrated outdoor education into lesson plans.
Restaurant Waitress
Castelo Concepts
06.2019 - 12.2021
- In order to gain work experience
- Improved sense of awareness and time management by balancing work and social life
- Interactions with customers every day enabled me to increase my social skills and dedication
- Introduction to hospitality skills
- Worked inside the restaurant chain Castelo Concepts hence I was able to work around many different restaurants gaining new experiences, meeting new clients, and maximizing the experience of working.
Tutor
Camilla Povoleri
08.2019 - 12.2019
- Personalized tutor of MYP Year 5 curriculum
- Helped/ taught students based on their curriculum hence encouraging the development and closure of any gaps in their knowledge
- Paid Work
- Average 4x week
- Used flashcards and other techniques to test and improve memory through practiced information retrieval.
- Planned lessons for allotted time to strengthen weak subjects and build skills.
- Provided homework assistance using specific curriculum and materials.
Personal Assistant / Sales
Agnes Lessa
11.2018 - 05.2019
- Volunteered as a salesperson at Athletica's booth in the Vegan fair at Hong Kong convention and exhibition center. Managed over 50 visitors at the fair
- Sales increase by 50%
- Responsibilities were to interact with customers, introduce products, negotiation, and selling
- Enabled development for active listening and communication whilst allowing utilization of skills learned in IB in the appropriate applied competitive environment.
Education
BBA - Business Administration And Economics
The University Of Hong Kong
Hong Kong 09.2021 - 2022.08
High School Diploma -
ESF Discovery College
Hong Kong 2019.01 - 2021.01
Skills
Cross-selling products and services
Accomplishments
- Volunteered at the marketing and communications program
- Training from the HKRU's industry-leading experts to develop new skills and volunteer within their professional
teams. - Allocated Valley FC
- Resolved product issue through consumer testing of MMITA AR app.
- Collaborated with team of 8 in the development of MMITA .
- Lead and participated in the team selected to represent Discovery College to design a smart bank for HSBC
- Aim to bring the future of banking to our generation.
- Awarded a Certificate of Merit for being a finalist, reached Top 10 in the competition among schools in Hong
Hong Kong Rugby Union (08.08.2020)
MMITA
HSBC Certificate of Merit (11.12.2020) – HSBC
The Hong Kong and Shanghai Banking Corporation Bank of our Future Competition-National Competition across Hong Kong schools
Timeline
Marketing and PR Officer
FRITES Management Limited
03.2023 - Current
Salesperson
Conspiracy Chocolate
11.2022 - Current
Social Media/ Writer/Production Worker
Brian Bailey
09.2022 - Current
Fashion Sales Associate
VIPOP
07.2022 - Current
Marketing
MMITA
06.2022 - 09.2022
Kindergarten Teacher
Lutheran Kindergarten Kwun Tong
06.2022 - 08.2022
Social Media Content Creator
Ifat Hindes
12.2021 - 09.2022
Copywriter
Vibrant Concepts
12.2021 - 09.2022
Summer Camp Teacher
HK YOGA
11.2021 - 09.2022
Lead Waitress
Cali-Mex
10.2021 - 09.2022
BBA - Business Administration And Economics
The University Of Hong Kong
09.2021 - 2022.08
Social Media/Content Creator
Women Of Hong Kong
07.2021 - 12.2022
Tutor
Camilla Povoleri
08.2019 - 12.2019
Restaurant Waitress
Castelo Concepts
06.2019 - 12.2021
Personal Assistant / Sales
Agnes Lessa
11.2018 - 05.2019
Sales Associate
Think IA
11.2018 - 11.2022
High School Diploma -
ESF Discovery College
2019.01 - 2021.01
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