ISAAC SZETO
Sales And Marketing
Hong Kong
Summary
10+ years of experience in the marketing. Handled a full range of tasks with teammates and vendors to develop and execute creative campaigns for the purpose of branding, public communications, and lead generation. Flexible, goal-oriented person, specializing in multitasking and thriving in a high-pressure working environment. Believe team spirit to be a driving force for any successful achievement and having a “can-do-attitude” always makes the result closer to perfection.
Overview
15
15
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Engagement Manager (Digital Marketing)
wepro180
11.2020 - Current
- Develop creative strategy and visual identity direction for clients
- Led creative strategy for clients including all digital properties, marketing campaigns, events, sponsorships, marketing collateral, e-mail, social media, and paid advertising
- Develop creative brand strategy for clients and led Content Team (designers and copywriters) in executing it; optimizing and adapting plans as required based on results
- Ensured vendors meet strict brand, quality and consistency requirements while adhering to deadlines to achieve goals
- Conceptualize solutions that balance business requirements, user needs, design theory, usability, content, and analytics to produce high-quality digital promotion campaigns, optimize ROI and drive measurable improvement in sales and lead generation
- Met with clients to understand needs and develop proactive solutions.
- Assisted with negotiations and sales closings.
- Key Clients: Microsoft, Cisco, SAP, Fortinet, Cloudflare, Splunk, Palo Alto Networks, Aruba Networks
Associate Business Director
Bay Area Culture Media Group
11.2019 - 11.2020
- Coordinate all marketing materials, structure and organize company resources, connect and deliver quality services to clients developing in their new marketplace
- Help both clients and company growth and profitability
- Oversee integrated branding, PR & communications, and social media strategies
- Design, build and maintain market presence across Hong Kong and China platforms
- Formulate marketing solutions for clients across China Greater Bay Area
- Monitor operation processes of both clients and company projects
- Leading all team member in Hong Kong and China.
Regional Marketing Officer (Content Marketing)
Chow Sang Sang
01.2016 - 11.2019
- Drive brand/ product awareness for key campaigns in Greater China
- Increase brand loyalty by supporting CRM team on marketing programme and branding seasonal greeting
- Drive brand awareness by building brand/ collection/ sub-collection content
- Drive Marketing Excellence in the Region.
Content Editor (Digital Marketing)
Chow Sang Sang
02.2014 - 12.2015
- Develop copies to introduce products or programs for digital use
- Responsible for online communication channels' traffic, engagement, and positive feedback
- Work closely with the team to execute daily online duties
- Assist in ad-hoc digital marketing projects.
Copywriter
Weekend Weekly
05.2012 - 01.2014
- Copywriting advertorials
- Research, write scripts for promotional materials
- Participate in production of booklets/ leaflets /events with different departments.
Reporter
Property Times (Hong Kong Economics Times)
04.2011 - 07.2011
Entertainment News Reporter
Cable TV
09.2009 - 02.2011
Education
Bachelor of Arts with Honours in Journalism and Mass Communication (4-year Programme) - Department of Journalism and Communication
Hong Kong Shue Yan University
Hong Kong 01.2005 - 04.2009
Skills
B2B Marketing
undefinedPersonal Information
Expected Salary: HK$600,000/yr
Timeline
Engagement Manager (Digital Marketing)
wepro180
11.2020 - Current
Associate Business Director
Bay Area Culture Media Group
11.2019 - 11.2020
Regional Marketing Officer (Content Marketing)
Chow Sang Sang
01.2016 - 11.2019
Content Editor (Digital Marketing)
Chow Sang Sang
02.2014 - 12.2015
Copywriter
Weekend Weekly
05.2012 - 01.2014
Reporter
Property Times (Hong Kong Economics Times)
04.2011 - 07.2011
Entertainment News Reporter
Cable TV
09.2009 - 02.2011
Bachelor of Arts with Honours in Journalism and Mass Communication (4-year Programme) - Department of Journalism and Communication
Hong Kong Shue Yan University
01.2005 - 04.2009
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