Irene Chan Yuen Ying
Partnership/Marketing Manager
Hong Kong
Summary
Experienced with building and nurturing strategic partnerships. Utilizes strong negotiation and communication skills to foster collaborative relationships. Track record of driving successful alliances and adapting to dynamic business environments.
Insightful Marketing experts with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
7
7
years of professional experience
3
3
Languages
Work History
Channel Partner Manager
EK International Holdings
05.2025 - Current
- Strategic Partnership Development: Initiated and deepened collaborations with top-tier professional service firms, financial institutions, and headhunters—including co-hosting a cross-border service seminar with EY on Oct 30th (aligned with EY’s client needs for cross-border compliance and identity planning). Secured 5+ key partnerships (e.g., Alibaba, Shenzhen Government, Tiger Brokers, Solomon, Manpower) within 6 months.
- Event Strategy & Execution: Designed and delivered 3 high-impact joint events targeting high-net-worth individuals and entrepreneurs, focusing on themes like "cross-border KYC compliance," "Hong Kong identity planning," and "global asset allocation." Each event attracted 30-40 qualified attendees.
- Bilingual Proposal & Value Communication: Developed tailored bilingual (English/Chinese) partnership proposals and service materials, aligning EK’s cross-border solutions (identity planning, immigration, education).
- Compliant Collaboration Model Design: Created a risk-mitigated partnership framework (e.g., replacing direct rebates with event sponsorships) to ensure compliance with financial and professional service industry standards.
- Note: In this 6-month tenure, I rapidly immersed myself in the business, delivering tangible results in resource integration and event operations. The decision to move was driven by a desire to deepen my expertise in PR and media relations, aligning with my long-term career goals.
Partnership Development Manager
Shopline
03.2023 - 12.2024
- Ecosystem Growth: Onboarded 30+ partners across payment, tech, social media, and logistics, co-hosting 5-6 DTC events and webinars in Shenzhen to educate brands on global expansion best practices.
- Partnerships: Partnered with global payment gateways (e.g., PayPal, Airwallex, Oceanpayment) and tech developers to integrate secure checkout solutions, enhancing conversion rates by 18% for cross-border merchants.
- Lead Generation Strategy: Worked with social media and advertising partners (e.g., Meta, Google Ads) to co-launch referral campaigns, driving 30 qualified leads/month for brand clients.
- Strategic Referral Programs: Designed a partner referral framework with payment and logistics providers, improving client onboarding efficiency by 30%.
Marketing Manager
InsCoder(Shopify Plus Agency)
09.2021 - 03.2023
- Partnerships Management: Coordinated with web developers and SaaS platforms to build customized websites for 10+ brands (e.g., TCL, Dior, Givenchy), optimizing UX/UI for international audiences and increasing site traffic by 40%.
- Digital Marketing: Partnered with social media influencers and ad agencies to execute localized campaigns, achieving 25% higher ROI for mainland brands entering overseas markets.
- Event Management: Co-hosted cross-border summit with HK Trade Development Council, facilitating 3 long-term partnerships with mainland brands.
- Developed and implemented creative social media strategies that significantly enhanced audience engagement across multiple platforms.
- Developed integrated marketing campaigns that enhanced brand visibility and customer engagement across multiple channels.
- Conducted market research and analysis to inform strategic decisions, resulting in improved targeting and messaging efficiency.
- Led cross-functional teams to execute product launches, optimizing timelines and increasing market penetration.
- Utilized analytics tools to track campaign performance, providing insights that drove continuous improvement in marketing strategies.
TikTok Marketing Specialist
Zhenai.com
07.2020 - 08.2021
- Celebrity-Driven Commerce: Orchestrated 100+ livestreams with TV personalities (e.g., Yang Di who has over 19 million followers in China) and top influencers, achieving RMB 1.8M GMV/session and ranking #1 in Douyin’s social category.
- IP Collaboration: Partnered with Jiangsu TV shows (e.g., 非诚勿扰/心动的信号) to co-create the "七夕 Romantic Night" special, attracting 500k+ concurrent viewers and trending on Weibo Top Search for 12 hours.
- Developed and implemented engaging live-streaming strategies, enhancing audience interaction and brand visibility across multiple platforms.
- Monitored live-stream performance metrics, adapting content in real-time to maximize viewer engagement and retention.
- Coordinated cross-functional teams to produce high-quality live-stream events, ensuring seamless execution and audience satisfaction.
- Trained and mentored junior team members on live-streaming best practices, fostering a collaborative and innovative work environment.
Marketing Executive
KeiConcepts
06.2018 - 01.2020
- Branding: Revamped Instagram presence for the CEO’s charity foundation (@kforkidsfoundation), producing bilingual (EN/CN) content that drove a 40% follower surge.
- High-Profile Events: Coordinated annual charity galas with 150+ VIP attendees, including Hong Kong socialites and Hong Kong pop stars.
- Visual Production: Collaborated with photographers/videographers to create emotive campaign materials, increasing post engagement rate by 28%.
- Marketing Research: Conducted a comprehensive market survey on Hong Kong's co-living spaces, analyzing the current state, trends, and future prospects of the co-living market.
Education
Master's Degree - International Journalism
Hong Kong Baptist University
06.2019
Short-term Course - Personality Psychology
The Chinese University of Hong Kong
01.2018
Bachelor's Degree - British and American Literature
Guangdong University of Foreign Studies
01.2017
Skills
Strategic partnership development
Career Highlights
- Cross-border Business Development Expert: 5+ years in driving Hong Kong-mainland collaboration projects, led partnerships with 50+ ecosystem partners, generating RMB 1M+ business opportunities.
- Social Media & KOL Resources: Part-time lifestyle blogger on Rednote (32k+ followers). Assisted Hong Kong brands in connecting with Rednote KOLs, boosting brand exposure in mainland China.
- Bilingual: Fluent in English/Cantonese/Mandarin. Leveraged Hong Kong’s international business environment to coordinate cross-border projects across Shenzhen, Guangzhou, and Shanghai.
Timeline
Channel Partner Manager
EK International Holdings
05.2025 - Current
Partnership Development Manager
Shopline
03.2023 - 12.2024
Marketing Manager
InsCoder(Shopify Plus Agency)
09.2021 - 03.2023
TikTok Marketing Specialist
Zhenai.com
07.2020 - 08.2021
Marketing Executive
KeiConcepts
06.2018 - 01.2020
Short-term Course - Personality Psychology
The Chinese University of Hong Kong
Bachelor's Degree - British and American Literature
Guangdong University of Foreign Studies
Master's Degree - International Journalism
Hong Kong Baptist University