Belle HUI
Account Director
Summary
Creative, dynamic and results-driven project management professional with over 10 years of experience in marketing and event. Proven ability to lead high-profile projects and teams, ensuring successful execution of campaign initiatives. Strong stakeholder engagement, strategic planning and vendor connections coupled with a dedicated commitment to delivering high-quality results.
Overview
11
11
years of professional experience
3
3
years of post-secondary education
Work History
Retail Marketing Manager
MTR Corporation Limited
03.2023 - 02.2025
- Leading a high-performing team of 3 to create and execute innovative marketing strategies for large-scale campaigns & events, enhancing brand awareness, community and members engagement.
- Developed and implemented content marketing and media communications strategies across online and offline campaigns, ensuring alignment with organizational objectives.
- Managed relationships with vendors and external partners, including artists, designers, charity partners and media agencies, to foster collaboration and successful campaign execution.
- Oversaw project management, including budget control and procurement processes, compliance with corporate policies, and assessment of outcomes and impact, ensuring efficient resource allocation.
- Managed and oversaw all aspects of campaign & event planning and execution, including creative, pre-event logistics, on-site coordination, and post-event analysis.
- Conducted market research and competitor strategies to understand target audiences, developing key marketing content and messages to achieve campaign objectives and KPIs.
- Oversaw digital marketing campaigns, including O2O programs, social media promotions, and influencer collaborations, optimizing performance through data analysis.
- Provided senior management with timely and accurate insights for campaign direction, planning and execution, ensuring alignment with business goals.
- Developed and implemented comprehensive marketing strategies that increased foot traffic, customer engagement and members retention.
- Cultivated strong, lasting relationships with tenants through joint events and pop-ups to enhance the customer experience.
- Fostered a collaborative work environment among team members by promoting open communication channels and encouraging innovative thinking.
- Project highlights: ELEMENTS 2023 Summer Campaign, ELEMENTS 2023 Christmas Campaign, ELEMENTS 2024 CNY Campaign, ELEMENTS Branding Campaign, ELEMENTS 2025 CNY Campaign
Consultant, Project
Poem Communications Ltd
06.2021 - 01.2023
- Spearheaded a dynamic team of 4 in the development and execution of integrated marketing campaigns and events, collaborating with clients to identify strategic needs.
- Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
- Managed client relationships through regular check-ins and updates on project progress.
- Cultivated and negotiated strategic partnerships with artists and collaborators for successful joint promotions.
- Conducted market intelligence research and analysis to inform strategic decisions and campaign development.
- Developed and pitched new event ideas that aligned with client objectives and enhanced engagement with target audiences.
- Managed logistics and execution of various campaigns and events, from concept to completion, ensuring high standards and stakeholder satisfaction.
- Created comprehensive marketing strategies and executed successful PR campaigns to promote events.
- Created and maintained project budgets, plans, and schedules, ensuring compliance with contractual obligations.
- Curated comprehensive journey experiences by seamlessly integrating physical and digital channels.
- Brand cooperated: HKSTP, ifc mall, Pacific Place, ELEMENTS, 1881, OPmall, Nina Mall, Mira Place, Shake Shack, NBA, Tissot, TeaWG
- Project highlights: ifc mall x Orient Express Xmas Campaign 2021, ifc mall x Santa Claus Village Xmas Campaign 2022, OP Mall Grand Opening Ceremony, OP Mall Summer & Autumn Promotion 2021 & 2022, Mira Place Music Live 2021 & 2022, TeaWG HK Xmas Campaign 2021 & 2022
Account Manager
Ingenious Learning System Limited
05.2020 - 05.2021
- Developed and executed marketing strategies, enhancing client engagement through innovative solutions and event production.
- Collaborated with cross-functional teams to ensure cohesive branding and messaging across campaigns.
- Proactively identified new clients and business opportunities, crafting compelling proposals to drive growth.
- Developed detailed project timelines and managed logistics, ensuring all requirements were met for successful outcomes.
- Collaborated with the creative team to craft compelling creative briefs and shape multi-channel communications across print, digital, and video platforms.
- Tested, implemented, and optimized new designs to improve user intuitiveness and overall user experience.
- Organized dynamic promotional events, including virtual seminars and targeted advertising campaigns to engage clients effectively.
- Brand cooperated: Yang Memorial Methodist Social Service, HKJC, JNA Awards, SHK malls, MTR malls
Account Manager
Concept Communications (HK) Limited / Mills Event (HK) Limited
06.2018 - 04.2020
- Led a dynamic team of 4, driving collaboration and excellence in event projects, ensuring alignment with client needs and strategic goals.
- Managed multiple events simultaneously, demonstrating strong project management skills and attention to detail.
- Established strong client relationships and successfully launched integrated marketing campaigns across various platforms.
- Implemented effective marketing strategies to increase event visibility and attendance through targeted outreach.
- Compiled and delivered compelling presentations and winning proposals that secured new business opportunities.
- Partnered with the creative team to develop detailed briefs, guiding creative direction for event creative, compelling advertising and public communications.
- Ensured the timely delivery of solutions, aligning with customer needs and objectives for maximum impact.
- Organized end-to-end event management, from conceptual planning and venue design to logistics and execution.
- Implemented effective change management processes to adapt project scope and costs proactively.
- Brand cooperated: SHK malls, MTR malls, Sergo Rossi, JNA Awards, HKTB, CIC, DBS, Herbalife, NHT Global, PolyU, Tencent, and Coca-Cola
Account Manager / Marketing Executive
Xensory Lab Limited / Sunny Interactive Co. Limited
05.2014 - 04.2018
- Led a high-performing team of 2, driving success in project execution and client satisfaction.
- Organized dynamic events, enhancing customer engagement and brand visibility.
- Cultivated and maintained robust, long-lasting client relationships that fueled business growth.
- Worked closely with production house for event production and delivery.
- Compiled and delivered compelling presentations and proposals featuring cutting-edge interactive solutions (VR/AR/motion detection).
- Spearheaded planning and execution of projects in collaboration with creative teams, ensuring alignment with marketing objectives for all ATL & BTL initiatives.
- Developed detailed project timelines and set deadlines for clients and technical teams to ensure timely delivery.
- Brand cooperated: SHK malls, HAD, HKTDC, City Gallery, PolyU, CUHK, Tempo, Towngas, Ngong Ping 360, Microsoft, Xbox, Dell, Ocean Park, P&G, SKII, Wyeth, Illuma, Huggies
Education
BBA - Marketing
Lingnan University
Hong Kong 09.2007 - 06.2010
Skills
- Project Management
- Promotional planning
- Event Organization
- Vendor negotiation
- Stakeholder Engagement & Relationship Building
Additional Information
Availability: 2 weeks' notice
Current salary: $47,500 x 13mths +bonus (around 1.5mths)
Expected salary: $55,000 x 13mths (negotiable)
Timeline
Retail Marketing Manager
MTR Corporation Limited
03.2023 - 02.2025
Consultant, Project
Poem Communications Ltd
06.2021 - 01.2023
Account Manager
Ingenious Learning System Limited
05.2020 - 05.2021
Account Manager
Concept Communications (HK) Limited / Mills Event (HK) Limited
06.2018 - 04.2020
Account Manager / Marketing Executive
Xensory Lab Limited / Sunny Interactive Co. Limited
05.2014 - 04.2018
BBA - Marketing
Lingnan University
09.2007 - 06.2010
Similar Profiles
Todd WONG Fei ChitTodd WONG Fei Chit
Asst System &Logistics Officer at MTR Corporation LimitedAsst System &Logistics Officer at MTR Corporation Limited
Chan Ka KiChan Ka Ki
Project Coordinator (Assistant Building Surveyor) at Ample Surveyor Services LimitedProject Coordinator (Assistant Building Surveyor) at Ample Surveyor Services Limited
Joanne JarmainJoanne Jarmain
Technical Administrator at MTR Corporation (Sydney) SMCSW Pty LimitedTechnical Administrator at MTR Corporation (Sydney) SMCSW Pty Limited