Microsoft Word
Ho Wing Li
Marketing Executive
Hong Kong
Summary
Qualified Marketing Executive with 5 years of experience in different area of marketing. Proven successful at Online or offline marketing and working closely with clients to closely manage marketing projects and realize profitable outcomes. Expert in strategizing company growth and monitoring new business technologies and markets closely. Skilled leader and project manager.
Experienced with program management, including designing, implementing, and evaluating initiatives. Utilizes strategic planning and stakeholder engagement to drive project success. Track record of managing cross-functional teams and ensuring alignment with organizational goals.
Overview
8
8
years of professional experience
7
7
Certifications
3
3
Languages
Work History
Marketing Executive
Vital Base International Limited
11.2024 - Current
- Planned and executed events and marketing programs to increase qualified leads.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Developed and implemented targeted digital strategy to improve business performance.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Launched marketing activities for new product lines and market penetration.
- Executed influencer marketing strategies that led to stronger brand credibility and endorsement from trusted sources.
- Conducted market research to identify new opportunities and target markets.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Social Media Specialist
Mosawseesee
02.2022 - Current
- Managed our own social media accounts which currently reached 70.2K followers.
- Get in touch and cooperate with many kinds of companies and KOLs to collaborate taking videos and ads like Deliveroo, Casio, Pocari Sweat, Shell and HSBC,etc.
- Analyzed media coverage and social media analytics to measure the success of campaigns and
adjust strategies accordingly.
Program Officer
Changing Young Lives Foundation
03.2023 - 08.2024
- Organized workshops and trainings for stakeholders, increasing understanding of program goals and objectives.
- Managed complex projects from inception to completion, ensuring timely delivery of high-quality results.
- Collaborated with cross-functional teams to design and implement innovative programs that addressed community needs.
- Established strategic partnerships with external organizations, expanding program reach and impact.
- Created and implemented program frameworks, performance standards and quality assurance requirements.
- Provided guidance and support to team members, fostering a collaborative work environment that encouraged professional growth.
- Contributed to organizational capacity building by sharing best practices and lessons learned with colleagues and partners.
- Assisted in the recruitment, selection, orientation, evaluation, coaching or mentoring process of staff members involved in the implementation or management process.
- Promoted the organization''s mission by actively participating in networking events and representing the organization at conferences or seminars.
- Assisted in developing long-term strategies for sustainable programming by analyzing trends within target populations.
Rugby Coach
Hong Kong Rugby Union
01.2020 - 01.2022
- Assisted in organizing community outreach events which bolstered support for the rugby program among local stakeholders.
- Enhanced player skills with focused individual coaching sessions tailored to each player''s needs.
- Maintained a disciplined yet nurturing atmosphere conducive to learning both rugby-specific skills as well as essential life values.
- Implemented a player evaluation system that tracked individual progress over time, allowing for ongoing adjustments in coaching strategies to optimize results.
- Increased player motivation through the establishment of clear objectives, expectations, and regular feedback sessions.
- Improved team performance by developing and implementing comprehensive training programs.
Park Operations Host
Hong Kong Disneyland
01.2018 - 01.2021
- Conducted regular safety inspections of attractions, identifying potential hazards or malfunctions for immediate resolution.
- Enhanced park visitor experience by maintaining clean, safe, and welcoming facilities.
- Assisted in coordinating special events and programs for increased community engagement.
- Maintained accurate inventory levels of supplies, equipment, and merchandise for seamless daily operations.
- Improved customer satisfaction by addressing guest concerns and providing prompt solutions.
Education
Bachelor of Science - Politics And Public Administration
Hong Kong Metropolitan University
Hong Kong05-2022
Bachelor of Science - Social Sciences
PolyU Hong Kong Community College
Hong Kong05-2019
High School Diploma -
Hong Kong Tang King Po College
Hong Kong03-2017
Skills
Marketing plan development
Sales promotions
Social media engagement
Digital marketing
Media relations
Project management
Event planning
Strong time management
Influencer marketing
Software
Microsoft Excel
Microsoft PowerPoint
Canva
Capcut
Certification
Certified World Rugby Level 1 Rugby Coach
Interests
Rugby
Sports
Volunteer Work
Photo Shooting
Timeline
Marketing Executive
Vital Base International Limited
11.2024 - Current
Program Officer
Changing Young Lives Foundation
03.2023 - 08.2024
Social Media Specialist
Mosawseesee
02.2022 - Current
Rugby Coach
Hong Kong Rugby Union
01.2020 - 01.2022
Certified World Rugby Level 1 Rugby Coach
01-2020
Park Operations Host
Hong Kong Disneyland
01.2018 - 01.2021
The Silver Standard of the Hong Kong Award for Young People
11-2015
Long Service Award
05-2015
Bronze Award for volunteer service (Individual)
05-2014
The Bronze Standard of the Hong Kong Award for Young People
11-2013
Silver Award for volunteer service (Individual)
05-2013
Silver Award for volunteer service (Individual)
05-2012
Bachelor of Science - Politics And Public Administration
Hong Kong Metropolitan University
Bachelor of Science - Social Sciences
PolyU Hong Kong Community College
High School Diploma -
Hong Kong Tang King Po College