HE NAN Annie
Hong Kong
Summary
Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
24
24
years of professional experience
5
5
years of post-secondary education
Work History
Research Assistant
Lingnan University Hong Kong
01.2001 - Current
- Responsible for conducting interviews according to the requirements of the research project
- Record and organize interview data
- Manage research work of student assistants on multiple projects
- Follow up progress of the research project to ensure the high quality of research data
- Review the interview data and give revision suggestions and feedback
- Participating research projects: Representation of femininity in travel and social media; The influence of urban walking experience on the happiness of
- Chinese young people; The sensory challenges of the elderly's daily walking experience; Explore the gender, sexuality and femininity of young Chinese women
Project supervisor
09.2017 - 09.2019
- Responsible for English teacher recruitment, training, class scheduling, enrollment, renewal, and other work
- Supervise training quality, improve teaching quality and brand reputation
- Led a team of about 200 teachers in the high school to complete the tasks of enrolling student
- Handle customer complaints
- Responsible for preparing and reviewing internal teaching materials
- Responsible for innovation and promotion of teaching products
Co-Founder
Beijing Yading Guadou Sports Technology Co., Ltd
09.2019 - 01.2019
- Grew the customer base through targeted outreach and networking events
- Streamlined operational processes for improved efficiency and cost reduction
- Established foundational processes for business operations
- Developed marketing materials and campaigns to boost brand awareness and customer engagement
- Provided strategic direction for product development, resulting in high-quality offerings that resonated with customers'' needs and preferences
- Networked with other businesses and customers to increase sales opportunities and contacts
- Secured lucrative partnerships by establishing strong relationships with key industry players
- Managed financial operations, ensuring fiscal responsibility and maintaining profitability during periods of economic uncertainty
- Drove company expansion into new markets, increasing overall brand visibility and recognition
- Recruited, interviewed and hired new staff members and developed training materials for employees
- Led a team of professionals to successfully launch new product lines, expanding the company''s market share
- Oversaw talent acquisition efforts, building a diverse team of skilled professionals who contributed significantly to the company''s success
- Developed key operational initiatives to drive and maintain substantial business growth
- Navigated complex legal requirements to ensure compliance with industry regulations while minimizing risk exposure for the business
- Evaluated market trends to identify emerging opportunities and inform strategic decision making
- Championed a culture of innovation, encouraging creative problem-solving throughout the organization
- Conducted target market research to scope out industry competition and identify advantageous trends
- Developed and executed strategic plans that significantly increased company revenue and market share
- Achieved significant cost savings by re-negotiating contracts and optimizing resource allocation
- Increased operational efficiency with implementation of streamlined business processes
- Enhanced investor relations and secured funding by delivering compelling presentations and detailed financial reports
- Streamlined product development cycles, accelerating time-to-market for new innovations
- Strengthened financial health by effectively managing capital raises and budget allocations
- Drove company growth by identifying and penetrating new market segments
- Facilitated entry into international markets, adapting products to meet diverse customer needs
- Negotiated favorable terms with suppliers and vendors, significantly reducing operational expenses
- Fostered dynamic and inclusive company culture, attracting top talent and reducing staff turnover
- Cultivated strong industry relationships, leading to collaborative ventures and co-marketing opportunities
- Optimized supply chain operations to ensure timely delivery of products, reducing costs and improving margins
- Expanded company's digital footprint and customer engagement through strategic online marketing campaigns
- Elevated product quality and customer satisfaction by overseeing development and launch of innovative solutions
- Spearheaded corporate social responsibility initiatives, improving company reputation and community engagement
- Implemented cutting-edge technology solutions that improved productivity and data analytics capabilities
- Enhanced brand loyalty and customer retention with introduction of comprehensive customer service program
- Conducted comprehensive market research to inform product development and competitive positioning strategies
- Led cross-functional teams to exceed project delivery benchmarks, maintaining competitive edge in fast-paced industry
- Secured partnership deals with key industry players, enhancing company market presence and brand recognition
- Analyzed industry trends and tracked competitor activities to inform decision making
- Managed financial, operational and human resources to optimize business performance
- Monitored key business risks and established risk management procedures
- Established and maintained strong relationships with customers, vendors and strategic partners
- Formulated and executed strategic initiatives to improve product offerings
- Directed technological improvements, reducing waste and business bottlenecks
- Communicated business performance, forecasts and strategies to investors and shareholders
- Cultivated company-wide culture of innovation and collaboration
- Represented organization at industry conferences and events
English Teacher, tour leader
Beijing Haidian District Private New Oriental School
04.2010 - 09.2017
- English tutoring for senior high school students
- Promoted customer registration and renewal with good teaching quality and excellent communication methods
- Won the Excellent Staff Award of New Oriental Education and Technology
- Group in 2014
- Take students on study Tours to different countries in summer and winter vacations
- Plan and arrange for students to attend overseas language courses, and coordinate the accommodation of students in university dormitories or host families
- Led students to visit local museums, art galleries and famous universities, etc
Executive Director and General Manager
Established Beijing Yading Guadou Sports Technology Co
- Established Aden brand Children's physical training Center and opened 6 branches in different cities in China
- Responsible for location selection, design and decoration
- Responsible for recruiting and training staff and coaches
- Lead the team to develop physical training products and courses
- Engaging in youth social sports training, organizing social activities, etc
- Coordinate with government, community, school and related associations to organize sports events and other activities
- Develop and execute marketing campaigns to promote programs
- Conduct market research and analysis to facilitate the development of sales strategies and project evaluation
- Evaluate and help improve operational and financial performance
- Writing marketing materials, shooting and editing promotional videos for various social media platforms
Education
Master of Arts - Arts and Cultural Heritage management (Heritage Tourism and Management
Lingnan University
02.2023 - 05.2024
Bachelor - International Business
Guizhou University of Finance and Economics
09.2004 - 05.2008
Skills
SKILLS & HOBBIES & PERSONALITY CHARACTERISTC
Technical: Proficient in
MS Office, including Excel and PowerPoint
30,000 followers of Douyin and XiaoHongshu)
Excellent qualities: Patient, good at learning, strong understanding
Communication, and empathy, strong ability to work under pressure
Responsible and responsive, good at time management
Additional Information
- AWARDS & CERTIFICATES , National Computer Rank Examination Certificate (Grade 2) Sep.2007 Test for English Majors-band 8 Mar.2008 Excellent Graduate of Guizhou University of Finance and Economics Jun.2008 Excellent Staff Award of New Oriental Education Technology Group Jun.2014 Mandarin Proficiency Level Certificate (Level 1 B) Jul.2017 Senior High School Teacher Certificate of the Ministry of Education of China (English) Jul.2018 Certified International Psychologist Consultant (CIPC) Feb.2019 TOEFL iBT 96/120 Dec.2022
Timeline
Master of Arts - Arts and Cultural Heritage management (Heritage Tourism and Management
Lingnan University
02.2023 - 05.2024
Co-Founder
Beijing Yading Guadou Sports Technology Co., Ltd
09.2019 - 01.2019
Project supervisor
09.2017 - 09.2019
English Teacher, tour leader
Beijing Haidian District Private New Oriental School
04.2010 - 09.2017
Bachelor - International Business
Guizhou University of Finance and Economics
09.2004 - 05.2008
Research Assistant
Lingnan University Hong Kong
01.2001 - Current
Executive Director and General Manager
Established Beijing Yading Guadou Sports Technology Co
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