Hei Ue Ronan Wong
Summary
Dynamic media executive specializing in strategic media planning and data analysis. Expert in leveraging tools like Google Ad Manager and Meta Ad Manager to optimize campaigns, while fostering team collaboration and delivering impactful client reports. Clear understanding of analytics tool such as Admango, Nielsen and GWI for competitive analysis and market trend research to provide insightful suggestions.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Media Executive
OMD Hong Kong
06.2023 - 06.2025
- Assisted on media strategy and execution for high-profile clients such as Wellcome, Nestle, and Nivea.
- Monitoring and analyzing social media and Google campaigns with Google ads system and Meta ad manager.
- Developed proficiency in various media planning tools and software programs such as Ad mango Nielsen and GWI to maximize efficiency in media planning and competitor analysis
- Developed comprehensive client reports showcasing the impact of executed campaigns on their overall business goals.
- Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts through CM360 and DV360.
- Contributed to client meetings and presentations with constructive media planning solutions and competitive analysis.
- Facilitated smooth communication between internal and external stakeholders throughout the entire project lifecycle, ensuring all parties were aligned and informed.
Digital Marketing Assistant
IBorn Media Limited
07.2022 - 03.2023
- Providing valuable insights for future optimizations.
- Manage and analyzing social media and Google SEM campaigns, ensuring optimal performance.
- Delivered concise, data-driven reports on social media and SEM outcomes to clients.
- Conducted keyword research to optimize content for better search visibility and rankings.
- Managed clients' Social Media page, offering technical support.
- Crafted engaging content for clients' Social Media platforms to drive engagement.
Education
BBA - Marketing
The Hang Seng University of Hong Kong
04.2001 -
Associate of Science - Social Science – Public Relations And Advertising
The Community College of City University
04.2001 -
Skills
Cantonese(Native)
English(Proficiency)
Mandarin(Proficiency)
Creative direction
CRM management
Content development
Strategy planning
Data analysis
Microsoft Office Suite
Organized
Team-oriented
Self-motivated
Certification
International English Language Testing System
Timeline
Media Executive
OMD Hong Kong
06.2023 - 06.2025
Digital Marketing Assistant
IBorn Media Limited
07.2022 - 03.2023
International English Language Testing System
06-2021
BBA - Marketing
The Hang Seng University of Hong Kong
04.2001 -
Associate of Science - Social Science – Public Relations And Advertising
The Community College of City University
04.2001 -
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