Hei Lam Lau

| Marketing and Branding |
- Develop and execute comprehensive marketing plans across various channels, including social media (such as LinkedIn and Whatsapp Channel), email, content creation, and digital advertising
- Manage the creation of compelling, high-quality marketing collateral, such as website content, brochures, presentations, and promotional materials

| Corporate Communication |
- Serve as the key liaison between the marketing, sales, and customer service teams to ensure consistent messaging and brand positioning
- Collaborate with cross-functional teams to coordinate and execute high-impact marketing initiatives

| Event Management, Execution and Analysis |
- Develop comprehensive event plans, including timelines, budgets, and resource requirements
Manage the end-to-end event logistics, such as venue selection, vendor management, registration, and on-site coordination
- Collaborate with the marketing and communication teams to create compelling event materials, including invitations, agendas, and promotional content
- Ensure compliance with relevant regulations, permits, and safety protocols for all events
- Oversee the set-up, operation, and breakdown of events to ensure a seamless and professional experience for attendees
- Manage and coordinate the event staff, volunteers, and external vendors to ensure efficient and effective event delivery
- Monitor event activities and make timely adjustments to address any issues or unexpected circumstances
- Serve as the primary point of contact for event attendees, speakers, and stakeholders

• Worked closely with guests, VIPs, or celebrity, with high degree of respect for privacy.
• Remedied issues quickly and effectively through active listening, conflict resolution, and dynamic communication skills.
• Facilitated guest check-in and check-out processes to reduce wait times and increase guest convenience.
• Explained use of exercise equipment to all participants, prioritizing safety at all times.
• Explained and demonstrated safe and appropriate exercises for clients of various fitness and physical abilities.
• Instructed gym members about correct use of weight resistance and cardiovascular equipment.

• Assist Marketing Team in materials' translations and preparations
• Assist operations manager with planning of routine operations and special projects
• Provide translation support for product and marketing solutions between English, Chinese and Mandarin as a trilingual speaker
• Coordinated events, prepared agendas and managed schedule for CEO
• Maintained presence on LinkedIn by posting edited photos, updates and information
• Updated spreadsheets and created presentations to support executives and boost team productivity
• Transcribed meeting minutes to support sales, business development and senior management teams
• Organized and coordinated conferences and monthly meetings

• Coordinate with Business Development (BD) Team for new clients' onboarding process
• Selected by Team Lead to spearhead the "Train the Trainer" program by developing training manual for BD Team to onboard their respective clients with proper product knowledge
• Utilize Google Ads to conduct ad trafficking for about 5 to 10 display ads in squarefoot.com.hk for clients weekly
• Utilize Google Ads to monitor Ads' trafficking and performance if the display ads have reached the clients' target ROI and Impressions