HANNAH XIAO
Sales Director APAC
Chaiwan
Summary
15yrs B2B sales experience and channel marketing experience for a variety of brands includes consumer electronics, mobile accessories, home appliances, kitchenware, beauty and fashion. Professional management of international brands distribution to APAC.
Negotiated favorable contract terms with suppliers, optimizing profit margins while maintaining product quality standards. Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Experienced with strategic sales planning, consistently identifying and capitalizing on market opportunities. Utilizes data-driven insights to inform decision-making and drive sales performance. Track record of cultivating strong client relationships and leading teams to achieve ambitious sales targets.
Collaborated cross-functionally to optimize end-to-end sales processes, from prospecting through post-sales support services.
Overview
15
15
years of professional experience
Work History
Sales Director APAC
Momax Smart International Limited
10.2025 - Current
- Maintained distribution partnerships and managed brand presence in APAC, enhancing market visibility.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed team of sales representatives, guiding and coaching to achieve sales targets and improve team performance.
- Maximized profitability with effective pricing structures, aligning offerings with market demand while maintaining competitive positioning.
- Established pricing strategies to maintain competitive pricing and maximize profits.
- Managed team of sales representatives, providing guidance, coaching and support.
- Launched new products into market, coordinating marketing initiatives and sales campaigns to drive product awareness.
- Represent company connected with prospects through trade shows, and local-area networking.
Vice President
AVC Technology (International) Limited
01.2022 - 01.2025
- B2B Brand distribution & B2C eCommerce business in SEA
- Built ecommerce and distribution business from 0 to HKD 10 million in one year with single brand
- Monitored daily operations and P&L across teams to achieve sales revenue and purchasing targets
- Developed and strengthened partnerships with overseas clients through regular visits and online meetings
- Participate and organize international exhibitions and industry forums in SEA market.
Regional Brand Manager
E-GOGO Holdings Limited
01.2018 - 01.2022
- Enabled Indonesia ecommerce and facilitated B2B cross-border transactions on Alibaba.com
- Managed brand marketing and sales performance across online and offline channels in Indonesia
- Sourced new brands and suppliers to capitalize on emerging trends and market opportunities in Indonesia
- Indonesia ecommerce enabling and B2B cross-border Alibaba.com
Senior Business Development Manager
Signeo Design International Limited
01.2013 - 01.2018
- B2B channel marketing for electronics, home appliances and FMCG products
- Developed brand presence in Mainland, HK & Macau to drive sales growth
- Maintain good relationships with retailers, online agencies, telecoms, duty-free shops, airlines and banks
- Conduct KPI and performance review on budget, sales and revenue target, inventory and cost control in both online and offline businesses
Sales and Account Manager
Vast Channel Limited
01.2011 - 01.2013
- Media planning and production support for media agency, cooperate, brands, government &NGO
- Delivered comprehensive O2O solutions: generated ideas, coordinated joint promotions, and organized roadshows and events
- Achieved higher client satisfaction ratings through consistent communication and problem resolution.
- Negotiated prices, terms of sale and service agreements.
- Utilized strong analytical skills to track sales performance, making adjustments as needed to meet targets.
Education
Master of Applied Social Science -
Hong Kong Polytechnic University
01-2011
Bachelor of International Economics and Trade - undefined
GDPZ College
01-2010
Skills
Sales training and leadership
Trade show representation
Business development and planning
Rapport and relationship building
New business development
B to B sales and Channel development
Timeline
Sales Director APAC
Momax Smart International Limited
10.2025 - Current
Vice President
AVC Technology (International) Limited
01.2022 - 01.2025
Regional Brand Manager
E-GOGO Holdings Limited
01.2018 - 01.2022
Senior Business Development Manager
Signeo Design International Limited
01.2013 - 01.2018
Sales and Account Manager
Vast Channel Limited
01.2011 - 01.2013
Bachelor of International Economics and Trade - undefined
GDPZ College
Master of Applied Social Science -
Hong Kong Polytechnic University