Hang Yiu, Olivia HO

• Responsible for team’s management on job allocation for maximizing the team's value.
• Briefed senior executives on monthly projections, product launches and other marketing plans.
• Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
• Devised and deployed online marketing plans with effective SEO, social media and video campaign strategies.

• Managed budget control for around USD52K for individual brand per year for driving marketing campaigns for leads generation with maximized ROI.
• Managed over 150+ marketing campaigns virtually and physically per year.
• Responsible for development of event strategies and tactical plans to promote accomplishment of marketing goals, boost awareness, engagement and sales.
• Evaluated marketing campaigns in form of actual customers meetings generated and leads' generation.
• Managed relationship with around 30+ international IT brands and local partners for driving business momentum

Key project:

• ACW Distribution (HK) Limited - Solutions Day

The mega event of ACW which is held with over 150 IT industry operators of IT Manager and C-level with support of 15 sponsors.

The event has aroused wide attention within the industry with IT media exposure and received positive feedback from participants.

Achievement:

• Awardee of Nextwave Distributor Marketing Power Award FY17Q3 by Palo Alto Network

I am awarded in the first few months that I was working in ACW for

managing Palo Alto Networks, which is a proof of being recognized

by this worldwide cybersecurity solution provider for my marketing

planning, execution and review.

• Planned and managed marketing-initiated activities within the allocated budgetary guidelines and deadlines.
• Created marketing content and execute joint campaigns with partners, own and develop overall positioning, messaging, storytelling, events, and strategic plans to increase awareness of the brand within our target market.
• Tracked success metrics to create better future plans to influence partner-driven pipeline growth.
• Worked as part of the Partner Team that regularly shares feedback on behalf of Hong Kong to Asian offices as well as HQ.
• Worked with strategic partners to grow joint marketing plans based on current market trends and competitors.
• Identified targeted and new partners by closely working with marketing, sales and channel, product team proactively so as to enhance the diversity and number of partners within Microsoft Partner Network so as to synchronize with overall corporate business strategy.
• Established and delivered the marketing benefits part of the Microsoft Partner Network Program
• Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.

Key project: Microsoft Channels Kick-off 2015 & 16

Largest channel focused event of Microsoft HK with around 800 resellers attendants. I was responsible for sponsorship management up to USD150K with sharing for how to join Microsoft Partner Network and respective benefits.

• Organized events and activities including but not limited to business awards, PR events, dinner functions, seminars and company visits within deadlines and budget.
• Actively managed 8+ sub-committees with different expertise and interest including but not limited to local small and medium business, human resources, information technology, logistics, international conference, shipping etc on membership management and committees' development.

Key project: 47th Distinguished Salesperson Award Programme (DSA): Firstly introduced in 1968, DSA has established itself as a signature annual event for the business sector in Hong Kong to give public recognition to outstanding sales professionals and further promote the standard of excellence in sales and marketing. I was responsible for the overall pre-event planning, execution, promotion and media engagement.

• Managed and executed branding campaigns and event marketing initiatives in print, video and web within deadlines and budget.
• Increased market awareness and penetration through development of creative collateral.
• Developed strategies to incorporate PR and media to further enhance brand and build market share.
• Coordinated teams of design and implementation professionals to manage all project objectives.

Key project: Fuji Xerox Docuworld 2012

A mega event of Fuji Xerox that has been held on a yearly basis in different countries with over 800 registrations. I was responsible for managing the customers' experience and media conference right at the event.

• Secured the venue, planned the layout, and liaised with vendors to determine their booth requirements.
• Managed the booking and registration of vendors, sponsors, and guests.
• Arranged travel and accommodation logistics, administration, and bookings.
• Promoted the show through marketing channels such as emailers, and advertising campaigns.
• Coordinated the logistical requirements such as security, equipment rentals, and catering services.
• Conducted research, gathered information from multiple sources and presented results for the trade show's overall planning and business strategy.
• Managed visitors' recruitment program and strategically designed VIP program for attracting key stakeholders to visit the trade show, carry out business discussion and maximize the possible outcomes.