Chess
Yash Gurung
DIGITAL MARKETER
Sham Shui Po
Summary
Positive, proactive personality traits combined with solid foundation in marketing principles. Understanding of market research and digital marketing tools, including social media advertising and content creation. Capable of driving brand engagement and supporting business growth through innovative campaigns.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Marketing Officer
Harvey Law Group
08.2024 - Current
- Managed global and Turkey-specific Facebook and LinkedIn accounts, achieving a 30% increase in engagement rates and a 25% growth in follower base over 3 months
- Collaborated with the global marketing team to align regional campaigns with overarching brand strategies, ensuring consistent messaging and campaign effectiveness
- Assisted in maintaining and updating the company's WordPress website, gathered and analyzed data on website traffic using Google Analytics
- Optimized website content for search engines, enhancing visibility and organic traffic.
- Conducted market research studies to gain insights into customer preferences and behaviours, informing future marketing decisions.
Marketing and Content Creator
Hybrid Gym Group
09.2023 - 02.2024
- Created and designed a WordPress website using ElementorPro
- On-site SEO Analysis of sites, checking for proper Title and H1 Tags, Meta Descriptions
- SERP competition research found long-tail keywords and brainstormed lateral keywords with SEMRush
- Built out new keyword-focused content based on research, and optimized existing content to be keyword-focused
- Continuously honed content strategy by regularly monitoring data analytics, using insights to inform future decision-making and drive ongoing improvements.
- Managed content distribution across multiple channels, ensuring cohesive and consistent brand message.
Junior SEO Strategist
Awfully Good
01.2022 - 09.2023
- Created a Free E-book lead magnet using ConvertKit and gathered 28 emails in 2 months from potential clients with a 75% open rate
- Designed and wrote a Fitness Sales page to persuade customers to book a consultation
- Execute A/B testing for Instagram to identify the most successful messaging and templates
- Manage multiple content projects simultaneously and consistently meet deadlines without compromising quality
Education
Bachelor of Arts - Marketing and Management
HKU Space
Admiralty 12.2019 - 01.2023
Advanced Diploma - Leadership and Management
Holmes Institute
Tsim Sha Tsui 09.2018 - 10.2019
Skills
- Copywriting
- SemRush
- Marketing analytics
- Campaign management
- Conversion rate optimization
- Competitive analysis
- Excellent written and verbal communicator
- Creative and innovative
- Adaptability and flexibility
Digital marketing
Websites
Certification
Google Ads Certification – Google.
Interests
Football
Timeline
Google Ads Certification – Google.
10-2024
Marketing Officer
Harvey Law Group
08.2024 - Current
Marketing and Content Creator
Hybrid Gym Group
09.2023 - 02.2024
Junior SEO Strategist
Awfully Good
01.2022 - 09.2023
Bachelor of Arts - Marketing and Management
HKU Space
12.2019 - 01.2023
Advanced Diploma - Leadership and Management
Holmes Institute
09.2018 - 10.2019
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