Gigi Lee
Sales & Marketing, Partnership & Acquisition
Summary
Seasoned e-commerce professional with a comprehensive background in partnership development, acquisition, sales, marketing, and merchandising. A results-driven leader with a proven track record of driving business growth through strategic initiatives and innovative solutions. Known for blending analytical prowess with creative thinking to deliver exceptional results
Overview
11
11
years of professional experience
3
3
years of post-secondary education
Work History
Assistant General Manager - Merchant Partnership
Hong Kong Television Network Limited
10.2023 - Current
- Keep HKTVmall on an upward trend even in a reverse retail environment
- Identify, approach, and negotiate partnerships with potential parties to expand the company's network, covering commercial & non-commercial
- Leading a team of 20+ staff members to build strong relationships with merchants to drive business growth and increase sales.
- Devise and implement a strategic acquisition plan to onboard new merchants effectively
- Monitor industry trends and competitor activities to stay ahead in the market
Sales Director - Category Management
Hong Kong Television Network Limited
10.2021 - 09.2023
- Negotiate terms and agreements with merchants to establish mutually beneficial partnerships
- Track and analyze key performance indicators related to merchant partnerships
- Collaborate with teams such as sales, marketing, and product development to support merchant initiatives
Category Head-Home and Personal Care Merchandising
Hong Kong Television Network Limited
01.2021 - 09.2021
- Develop and execute strategic plans for merchandising categories to drive sales and profitability
- Collaborate with FMCG vendors to ensure a diverse and appealing product selection that meets customer needs
Senior Buying Manager
Hong Kong Television Network Limited
04.2019 - 12.2020
- Curate product assortments for assigned categories based on market trends, customer demand, and sales data
- Conduct market research and analysis to identify trends, customer preferences, and competitive landscape
Assistant Marketing Manager
Hong Kong Television Network Limited
04.2017 - 03.2019
- Plan and execute marketing campaigns across various channels, including digital, social media, email, and traditional advertising
- Monitor campaign performance and optimize strategies to maximize ROI and reach target KPIs
Senior Marketing Executive
Hong Kong Economic Times
09.2013 - 04.2017
- Develop brand positioning strategies to differentiate the company from competitors and resonate with target audiences
- Conduct market research to identify trends, consumer preferences, and competitive landscape
Education
BBA - Marketing
Hong Kong Baptist University
09.2010 - 06.2013
Skills
Team Leadership Expertise
Business Development
Strategic Planning Skill
Timeline
Assistant General Manager - Merchant Partnership
Hong Kong Television Network Limited
10.2023 - Current
Sales Director - Category Management
Hong Kong Television Network Limited
10.2021 - 09.2023
Category Head-Home and Personal Care Merchandising
Hong Kong Television Network Limited
01.2021 - 09.2021
Senior Buying Manager
Hong Kong Television Network Limited
04.2019 - 12.2020
Assistant Marketing Manager
Hong Kong Television Network Limited
04.2017 - 03.2019
Senior Marketing Executive
Hong Kong Economic Times
09.2013 - 04.2017
BBA - Marketing
Hong Kong Baptist University
09.2010 - 06.2013