George

• Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
• Optimized e-commerce campaigns through A/B testing to increase online sales.
• Strengthened online presence by creating engaging social media content and managing multiple platforms.
• Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
• Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.

• Data Analysis & Insights Generation Conduct analytics on product, growth, and operations data to identify trends and optimize performance.
• Create dashboards and reports using data visualization tools (e.g., Tableau, Power BI, Looker) to communicate actionable insights effectively.
• Optimized targeting and messaging for improved audience engagement with A/B testing.
• Optimized conversion funnel by improving content creation and retargeting ad
• Implemented comprehensive analytics tracking to monitor campaign performance, gaining valuable insights for ongoing optimization efforts.

• Incorporated data-driven insights from customer behavior and product metrics into strategy formulation.
• Assisted in MVP based on product concept and design solutions through market research and competitor analysis.
• Created engaging email campaigns and content to nurture potential prospects and drive sales.
• Drafting UX proposal on user personas and journey maps
• Presented landing page design to engineering team.

• Assisted in creating visually engaging advertisements that resonated with target audiences.
• Established measurable goals for marketing efforts, monitoring progress regularly to ensure optimal results were achieved
• A/B testing for ad creatives and landing page, optimize headline, CTR and relevant marketing materials for better engagement
• Developed strong relationships with brand partners, resulting in long-term collaborations and repeat contracts.

Digital Marketing(40%) :

• Worked with designers and copywriters in designing promotional assets that aligned with client's expectations.
• Developed monthly reports for improved sales forecasting and accurate performance tracking for clients.
• Collected feedback and market insights from local market to inform korea retail brands.
• CRM(40%):
• Drafted post-campaign reports and conduct analyses to identify optimization opportunities.
• Created targeted email campaigns, and collaborating with sales and marketing teams to optimize customer interactions

Ad Hoc (20%):

• Assist in preparation of launch plans and regional reports.

Assistant Project Coordinator(Jun 2023-Sept 2023)

• Developed project plans, outlining scopes, timelines, deliverables, and milestones.
• Improved engagement rate by adjusting the targeting and content.

• Conducted target market research to scope out industry competition and identify advantageous trends.
• Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
• Established a successful business by identifying market needs and developing innovative solutions.
• Developed strong partnerships with key industry players, contributing to an increased community presence.