George

• Nurture leads with tailored email marketing to increase customer understanding of product features and unique differentiators with relevant customer use cases.
• Educate customers that are in the beginning of the app journey and move them from warm or little interest to active interest; education to consideration.
• Collected and analyzed performance data for better-targeted marketing campaigns, increasing customer engagement.
• Conduct market research and analysis to identify customer pain point and opportunities
• Worked on ad-hoc task (eg. Reporting, Building Dashboard & Email template)

• Worked with magazine editors to write unique, high-quality content that matches user intent
• Conduct keyword research and market trend to implement effective on-page and off-page optimization techniques
• Developing and executing link-building strategies to improve domain authority
• Use GA to analyzing user behavior, including bounce rates, session duration, and conversion to refine both of landing page structure and content

Assistant Account Coordinator(Octor 2023-Feb 2024)

• Develop and execute digital marketing strategies, including SEO campaigns
• Develop more in-depth content like whitepapers, case studies, and comparison guides
• Developed KPIs to measure success of digital marketing initiatives while continually refining strategies based on results achieved.

• Developed comprehensive marketing objectives and strategies that meet customer needs and market trends
• Collaborated with sales, product development, and marketing teams to ensure successful product launches
• A/B testing for ad creatives and landing page, optimize headline, CTR and relevant marketing materials for better engagement
• Optimized marketing budgets by analyzing ROI data and reallocating resources accordingly.
• Enhanced customer engagement through the execution of targeted social media campaigns.

• Educate and onboard New Members:
  Develop comprehensive onboarding resources
  on creating educational content about market trend and
  implement a mentorship program for group members.
• Developed strong partnerships with other parities/HR agency to allow for collaboration and more significant opportunities for growth.
• Established a successful business by identifying market needs and developing innovative solutions.
• Plan and create opportunities for team members to contribute ideas for resource optimization base on their expertise