GARCIA LI
-
Flat G, 13/F, Block 7, South Horizons, HK
Summary
A motivated professional with one year of hands-on experience in unsecured lending products at a leading Hong Kong bank, specializing in competitor analysis and rebate fulfillment management. Demonstrated strategic insights for product development and achieved 100% on-time delivery compliance. Skilled in executing promotional campaigns from market analysis to implementation, ensuring regulatory compliance and seamless cross-department coordination. Leverage 7+ years of client-facing experience from marketing roles serving major financial institutions (CitiBank, Barclays), with expertise in digital campaign management and customer behavior analysis. Eager to leverage these skills to contribute to the growth and success of a leading financial organization.
Overview
15
15
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Senior Officer
China CITIC Bank International
03.2024 - 02.2025
- Conducted comprehensive analysis of competitor offers and promotions, providing strategic insights for product development.
- Orchestrated end-to-end rebate fulfillment by validating eligibility data and coordinating cross-department execution, achieving 100% on-time delivery compliance
- Owned the marketing payment lifecycle from documentation to approval routing and Finance coordination, ensuring 100% audit-ready compliance
- Partnered with sales teams to align promotional strategies, resolving inquiries and delivering real-time support to frontline staff.
- Contributed to developing promotional materials and refining terms & conditions to align with brand and regulatory standards.
- Managed end-to-end delivery of targeted promotional campaigns via SMS and push notifications, conducting thorough UAT to ensure 100% accuracy before launch
- Provided supports for various ad hoc projects, demonstrating adaptability to meet evolving business needs.
- Supported the credit card team in arranging the monthly delivery of direct mail and push notifications to remind persistent borrowing customers, driving engagement and retention.
- Prepared various reports, including monthly sales reports, daily sales momentum reports, and monthly amortisation reports, delivering insights that support data-driven decision-making.
Account Manager(Part-Time)
JP Agency
06.2018 - 06.2023
- Managed the Facebook account for Fortune Global 500 company, China Resources Group. Responsibilities included content creation, bilingual translation and increasing post reach for establishing a localised yet international image to enhance awareness among both local Hong Kong residents and foreigners.
- Led the successful editing and publication of the monthly magazine "The Key" for Landscape, a prominent Hong Kong luxury property agency. Additionally, spearheaded the management of their advertising business, driving exceptional results.
- Managed the operation of the Hong Kong Facebook and Instagram accounts for a prestigious Thai luxury real estate developer. Developed content strategies, directed post creation, and composed engaging captions to maximize engagement and brand visibility.
- Established and nurtured strategic partnerships with diverse mainland media vendors, including outdoor billboards, print publications, and digital platforms like Xiaohongshu (小紅書).
Assistant Account Manager
JP Agency
01.2015 - 05.2018
- Contributed to the conceptualization, copywriting, and follow-up work for the television advertisements of JHC's online store.
- Engaged in the media procurement and placement of advertising campaigns promoting Malaysian tourism for Malaysia Tourism Board.
- Collaborated with internal teams to execute effective advertising campaigns and ensure client satisfaction.
- Conducted market research and analyzed industry trends to identify opportunities for clients.
Senior Digital Marketing Executive
The Dairy Farm Company, Limited
09.2013 - 09.2014
- Developed and implemented comprehensive traditional (e.g., printing, events) and digital marketing plans (e.g., SEM, display ads, CRM) to strategically maintain and expand the customer base of Marketplace by Jasons, both online and in physical supermarkets.
- Spearheaded the selection and collaboration with digital marketing agencies, driving impactful marketing campaigns and leveraging their expertise to achieve business objectives.
- Ensured seamless execution of marketing activities by maintaining day-to-day operations of the Marketplace by Jasons website. Collaborated with internal departments and external media and advertising agencies to optimize marketing performance and enhance customer engagement.
- Conducted thorough analysis of marketing campaign results, extracting valuable insights to refine strategies and maximize ROI. Regularly performed comprehensive market analysis, closely monitoring competitors in the industry, including other online supermarkets.
Account Executive
iClick Interactive Asia Limited
04.2013 - 09.2013
- Assisted Account Manager in managing successful online marketing campaigns for major corporate clients, including prominent banks such as Citi Bank and Barclays. Focused on driving credit card application rates through targeted SEM campaigns.
- Collaborated closely with the in-house ad-ops team to ensure seamless campaign implementation and reporting, optimizing performance and delivering valuable insights to clients.
- Provided strategic guidance and fostered trusted relationships with clients, resulting in improved campaign performance and client satisfaction.
- Maintained strong client relationships through regular face-to-face visits and active engagement on social networking platforms.
- Identified opportunities to cross-sell additional services, expanding clients' marketing initiatives and maximizing their marketing budget.
Business Executive
CTV Golden Bridge International Media (Hong Kong) Co., Ltd.
03.2012 - 04.2013
- Leveraged industry and market analysis to identify and secure high-profile advertising clients for CCTV International Channel, successfully introducing the first overseas national investment board advertiser, Thailand Investment Bureau.
- Cultivated long-term relationships with international clients, including governments, corporations, and 4As Media Agencies. Established strong communication channels with government bodies from over 50 countries, fostering trust and collaboration.
- Delivered compelling, multilingual presentations in English, Mandarin, and Cantonese, effectively conveying the unique value proposition of CCTV International Channel to clients and stakeholders.
- Played a key role in planning and coordinating high-impact promotional activities for CCTV channels, collaborating with major advertising agencies in international markets to amplify brand visibility and ensure maximum exposure.
- Demonstrated linguistic fluency and cultural sensitivity by providing expert content translation services for foreign advertising campaigns, ensuring accurate and resonant messaging that resonated with diverse audiences.
Business Development Officer
Belt Collins International (HK) Ltd
10.2009 - 02.2012
- Proactively expanded business in Hong Kong and mainland China markets through strategic phone calls and client visits.
- Managed and nurtured a client portfolio consisting of Fortune 500 real estate conglomerates in mainland China, including China Resources, Poly, Greenland, Vanke, and others. • Prepared quotations, negotiated prices, and contract terms to foster efficient cooperation while safeguarding company interests.
- Acted as a key liaison between clients and the company's project department, ensuring clear project understanding and smooth initiation.
- Diligently followed up on project negotiations and payment progress, ensuring timely resolution of outstanding matters.
Education
MASTER OF SCIENCE - NEW MEDIA
The Chinese University of Hong Kong
09.2008 - 06.2009
BACHELOR OF ARTS - ENGLISH
Beijing Forestry University
09.2004 - 06.2008
Skills
Responsibility
Communication skills
Relationship management
Digital marketing sem
Market research
Microsoft office proficiency
Earliest Availability
April 28,2025
Personal Information
Expected Salary: Negotiable
Timeline
Senior Officer
China CITIC Bank International
03.2024 - 02.2025
Account Manager(Part-Time)
JP Agency
06.2018 - 06.2023
Assistant Account Manager
JP Agency
01.2015 - 05.2018
Senior Digital Marketing Executive
The Dairy Farm Company, Limited
09.2013 - 09.2014
Account Executive
iClick Interactive Asia Limited
04.2013 - 09.2013
Business Executive
CTV Golden Bridge International Media (Hong Kong) Co., Ltd.
03.2012 - 04.2013
Business Development Officer
Belt Collins International (HK) Ltd
10.2009 - 02.2012
MASTER OF SCIENCE - NEW MEDIA
The Chinese University of Hong Kong
09.2008 - 06.2009
BACHELOR OF ARTS - ENGLISH
Beijing Forestry University
09.2004 - 06.2008
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