Blossom Power Trading Company Limited, New Fast Stationery Co. Ltd
11.2014 - Current
Report to CEO and in-charge of the company’s P&L
Key communication channel to Principal, achieve pre-set KPI according to yearly plan: Volume, Channel and Outlet coverage, Service satisfactory level..etc
Formulate and implement Sales and Marketing plan to achieve company goals and maximize business growth
Lead all business units including Technical support, Finance, Sales and Marketing to achieve Budget and KPIs on GP absolute, GP quality and customer satisfaction
Utilize Sales & Marketing efforts to increase customer base and to secure existing customers
Achievement:
Formed a new sales team, re-identified the new standard of selling/picture of success of the company
Re-allocated company efforts and resources, successfully
penetrated into new channels while maintain sales of existing
channels
Re-define company articulated plan and cascade through new
3 years road-map
Double GP absolute and GP net in three years, improved GP
Quality by double digit growth per year.
Channel Sales Manager
Double A International (Hong Kong) Ltd
10.2013 - 11.2014
Lead the Channel Development Team to manage all channels in the region (HK & Macau)
Formulate sales and channel development strategies to achieve company target and development goals
Identify, develop and grow all possible channels
Distributor management: Review of current set up, annual plan, monthly forecast and sales target, inventory control, data collection, collect market intelligence, motivation and relationship building
Ensure price is stable at all tier and at level agreed upon with headquarter
Provide training and coaching to Channel Development Team
Achievements:
Successfully launched 3 new SKU, 2 new brands and 1 new
product to HK and Macau market
Achieved 90% of monthly target in average of all brand, all size of paper and others new product as well.
Sales Manager
Heineken Hong Kong Limited
01.2007 - 06.2013
Channel Manager of Wholesale, Chinese Restaurant Chain and New Territories
Manage 22 wholesalers and 36 Chinese Restaurant Groups
Supervise a team of 4 staffs, including 1 Sales Supervisor and 4 Salesmen for the area of New Territories
Build Channel Strategies for CR groups, Wholesalers and N.T
Team
Formulate Operation Plan & Customer Plan according to Channel Strategies
Achievements:
Successfully arranged 16 Chinese Restaurant Groups to have
promotion between 2009 and 2012
Successfully invited 2nd tiers wholesalers to the company
Register committee of Global Commerce University
Appointed as local champion on behalf of Heineken Hong Kong
to run Global Sales Assessment Project
Assistant Wholesale Manager/Wholesale Manager
Heineken Hong Kong Limited
04.2005 - 12.2006
Achieve the desired wholesaler service levels to outlets and company for assigned wholesalers in terms of order taking, maintenance of price stability…
Etc
Implementation of effective credit policy and ensure all wholesalers are complying
To develop operation plan by each individual wholesaler to identify & explore market potential
To ensure wholesalers to submit wholesalers’ data timely and accurately to company
Ensure existing wholesalers’ structure is best fit to the company in terms of volume development, distribution expansion and pricing stabilization
Procure & deliver management information on regular basis
Achievements:
Successfully introduced and launched the Wholesaler Incentive
Scheme
Successfully invited potential new wholesalers to the company
Achieve brands commercial targets in targeted outlets in terms of sales volume, sales turnover, promotion/visibility programmes
Enhance customer loyalty, building lasting relationships and turning current customers into loyal customers
Achieve promotion/visibility/merchandising targets with optimal use of resources
Obtain outlet information and competitor’s information
Assist in formulating & planning promotional plan and execute the agreed promotional plan
Achievements:
Promoted to Wholesale Supervisor in Apr 2004
Promoted to Senior Sales in 2003
Successfully arrange promotions with chain group: Neway, Red
& Green Box, Big Echo, Energy Karaoke, Tao Heung, Hon Po &
Hong Kong Catering Management Ltd according to plan.
Sales Personnel
New World Development Co. Ltd
12.1998 - 06.1999
Provide advice to customers in show room & sales office related
to the estate
Provide Mortgage advice and information to customers
Prepare and sign pre-liminary contract with customers
Achievements:
Anticipated record-breaking sales: 1068 flats were sold in
one day by 10 salesmen (Belair Monte, Fanling).
Marketing Officer
Multimedier Corp. (HK) Ltd
09.1997 - 07.1998
Prospected potential customers by cold calling and Internet
search
Sales services to existing customers and office management
Manage a team of part-time staff (4-5 persons).
Education
MBA -
University of The West of Scotland
Paisley, Scotland
01.2020 - 03.2023
Higher Diploma - Business, Financial Management, Business Administration with Economics
University of Paisley
1997
Higher Education - undefined
Glasgow Clydebank College
1993
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Po Leung Kuk Board of Directors’ College
Skills
Analytical and Critical Thinking
Planning and Coordination
Problem-Solving
Interpersonal Communication
Decision-Making
Strategic Management
Blue Ocean Strategy Practitioner
Certification
Professional training of Essential Selling Skills
Professional training of Sales Negotiations
Training in Strategic Credit Management training
Summary
Reliable business professional with experience in project management, process improvement and financial analysis. Proven track record of successfully streamlining business operations and reducing costs. Adept at analyzing data to identify trends and developing strategies to improve efficiency.
Timeline
MBA -
University of The West of Scotland
01.2020 - 03.2023
Group Consultant
Blossom Power Trading Company Limited, New Fast Stationery Co. Ltd
Senior Engineer at POWER MECH PROJECT LIMITED ,IL&FS TAMILNADU POWER COMPANY LIMITEDSenior Engineer at POWER MECH PROJECT LIMITED ,IL&FS TAMILNADU POWER COMPANY LIMITED