Frankie Yim
Departement Manager - Category Development
Tuen Mun
Summary
Results-driven management professional with a proven track record of overseeing departmental functions and leading teams to success. Recognized for creating collaborative work environments and adapting to changing business requirements. Possessing strong leadership and organizational abilities, consistently driving the achievement of departmental goals.
Overview
22
22
years of professional experience
10
10
years of post-secondary education
Work History
Department Manager - Category Development
Circle K Convenience Store (HK) Ltd.
09.2016 - Current
- Oversee the category development of Food Service in convenience stores
- Defining house brand product's strategy, roadmap, and features, while ensuring it meets customer needs and aligns with business goals
- Optimize company profitability by continuously reviewing the product assortment and taking prompt action when needed
- Work with vendors to build mutually beneficial relationships to ensure long term strategic partnership
- Led a team of professionals to consistently achieve or exceed performance targets.
Brand Manager
Birdland (Hong Kong Limited)
04.2015 - 07.2016
- Company Overview: A Franchisee of KFC Hong Kong
- Plan and execute new product launch through various ATL activities (TVC, Print Ad, Radio, OOH)
- Formulate and implement marketing strategies for responsible items
- Work closely with R&D for developing potential products
- Oversee P&L and conduct profitability analysis for each project
- Work closely with advertising agencies and media buy agencies for various national promotions
- Liaise with PR agencies for media’s enquires and crisis.
- Coordinate with artiste management for ensuring maximizing brand exposure
- Formulate and implement marketing strategies for responsible items
- Plan and execute online marketing activities (e.g. Facebook, Youtube)
- Initiate Local Store Marketing activities for driving sales
- A Franchisee of KFC Hong Kong
Executive Officer (Marketing Department)
Calbee Four Seas Co., Ltd.
07.2009 - 03.2011
- Plan and execute brand and promotional activities including advertising campaigns
- Liaise with advertising agency and distributors to execute ATL and BTL projects
- Conduct comprehensive sales analysis and research
- Plan and develop new product to satisfy customer needs
- Act as ISO 22000 auditor for internal auditing and maintaining the system
- Organize company visits for VIP and general public
- Initiate and coordinate project improvement
Health Inspector
Food and Environmental Hygiene Department, HKSAR Government
01.2009 - 07.2009
- Inspect food and non-food premises, food safety and control other public hygiene and food-related functions
- Enforce statutory requirements of various ordinances and subsidiary legislation pertaining to public health, food safety and control, and public cleansing
Executive Trainee
Calbee Four Seas Co., Ltd.
11.2006 - 01.2009
- Rotate to Purchase Department, Corporate Planning Department and Marketing Department
Telebet Service Assistants (Part-time)
The Hong Kong Jockey Club
05.2003 - 11.2006
Education
Professional Diploma - Marketing Management
The Hong Kong Management Association
10.2009 - 10.2010
Bachelor of Science - Food and Nutritional Science
The University of Hong Kong
09.2003 - 05.2006
F.1 to F.7 - completed HKCE & HKAL
Lui Cheung Kwong Lutheran College
01.1997 - 01.2003
Skills
- Cantonese
- English
- Mandarin
- Tableau
- Microsoft Office
- English typing
- Chinese Word Processing
Certifications
- The Hong Kong Productivity Council - Certificate of completion in ISO 22000 system
- Accredited Certification International Limited - Certificate of completion in HACCP Internal Auditor
- International English Language Testing System (IELTS) - Overall Band Score 7.0
Hobbies
Travel, Foodies, Film Enthusiast
Current Salary
- Salary: HK$28,220/month + Performance Incentive
Expected Salary
HK$60,000/month (Negotiable)
Availability
3 Months notice period
Timeline
Department Manager - Category Development
Circle K Convenience Store (HK) Ltd.
09.2016 - Current
Brand Manager
Birdland (Hong Kong Limited)
04.2015 - 07.2016
Professional Diploma - Marketing Management
The Hong Kong Management Association
10.2009 - 10.2010
Executive Officer (Marketing Department)
Calbee Four Seas Co., Ltd.
07.2009 - 03.2011
Health Inspector
Food and Environmental Hygiene Department, HKSAR Government
01.2009 - 07.2009
Executive Trainee
Calbee Four Seas Co., Ltd.
11.2006 - 01.2009
Bachelor of Science - Food and Nutritional Science
The University of Hong Kong
09.2003 - 05.2006
Telebet Service Assistants (Part-time)
The Hong Kong Jockey Club
05.2003 - 11.2006
F.1 to F.7 - completed HKCE & HKAL
Lui Cheung Kwong Lutheran College
01.1997 - 01.2003
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