High Fashion, Retail Business Units, Windows & Visual Management
Francis, Chi Fung Leung
Visual Merchandising Director
Hong Kong
Summary
**Team Development & Talent Training:**
Proven leader in cultivating high-performing teams, focusing on talent development through tailored training programs and professional initiatives.
**Seasonal Window Design & Retail Displays:**
Expert in crafting impactful seasonal window displays and innovative visual merchandising solutions that drive foot traffic and enhance brand visibility.
**Retail Branding & Promotion:**
Strategic oversight of branding and promotional campaigns, ensuring consistent messaging across all customer touchpoints for maximum impact.
**Operational Excellence:**
Developed streamlined operation guidelines that improve efficiency, optimize workflows, and enhance overall store performance.
**Technology Sourcing & Display Production:**
Skilled in sourcing cutting-edge technology solutions, including interactive displays and digital signage, to elevate customer experience and boost engagement.
**Marketing Strategy & Event Management:**
Managed marketing strategies and event executions from concept development to on-site execution, driving brand awareness and customer loyalty.
Overview
21
21
Work History
Visual Merchandising & Project Director, Asia Pacific & China
House Of Abraham Creative Solution Hong Kong Limited
11.2019 - Current
- Reported to Founder & Clients
- Markets of Hong Kong, Macau, Beijing, Shanghai, London and LA California
- Projects: Mou London - Shoes Shop Opening and VM training, Wing Hang Jewelery - Hong Kong MO Hotel Marketing Event, SKP Department Store - Beijing VM Training & Seasonal Implementation, Grimoldi Italian Luxury - Watch Event at Hong Kong MO Hotel, LA California Pasadena - Luxury B&B Decoration Plan, Couronne Brand Management - Asia & China Website Revamp, Aleph Online Flower Shop - Graphic Direction, La Boutique Living Hong Kong - French Furniture Monthly Display Rotation
Senior Visual Merchandising Manager, Greater China, HK & Asia
Lagardere Travel Retail, Greater China, Hong Kong and Asia
11.2018 - 11.2019
- Reported to CEO Greater China, HK & Asia
- Markets of Greater China, Hong Kong and Asia like Cambodia
- RTW & LG brands: Emporia Armani, Salvatore Ferragamo, Zenga, Hugo Boss, Brooks Brothers, Tommy Hilfiger, Calvin Klein, MCM, Tory Burch, Coach, Versace, Max Mara, Bally, Michael Kors, Jimmy Choo, Stuart Weitzman, Mcqueen, Kenzo etc
- Jewelery brands: APM, Pandora, Gucci ACC., Mont Blanc etc
- Cosmetic brands: Jo Malone, Estee Lauder, Amuse, Klhel's etc
- Travel Accessories
- Brands: Samsonite, Tumi etc
Visual Merchandising & Project Director, Asia Pacific & China
Parabucks Visual Solutions Hong Kong Limited
01.2017 - 10.2018
- Reported to Founder & Clients
- Markets of Hong Kong, China, Bangkok, Vietnam and Korea
- Projects: Calvin Klein Online Shop, Hong Kong TDC Central Stage, Korean Designer Association, Shanghai Fashion Week, Prince Jewelery Peonia Diamond, 01 Men China Multi-Brands Shop, China Upar Sport & Multi-Brands Shop
Asia Pacific Head of Visual Merchandising
OTB Group, Staff International & Asia Limited
02.2015 - 01.2017
- Reported to CEO Asia Pacific
- Markets of Hong Kong, China and Asia; Retail and Wholesale
- Hong Kong Ocean Terminal, Harbour City, Fashion Walk; Shanghai Plaza 66, Kerry Centre, K11; Beijing SKP; Macau Galaxy 3, Studio City, Parisian; Korean; Taiwan; Thailand; Vietnam; Singapore
- Brands: Maison Margiela, MM6, Just Cavalli, Dsquared2, Viktor & Rolf, Marni, Marc Jacobs
Asia Pacific VM Manager
Trendy International; Sixty Asia Limited
01.2013 - 02.2015
- Reported to CCO and CEO
- Markets of Hong Kong, China, Asia and Europe, Retail and Wholesale; London and Milan around 5 POS; China all major cities more than 50 POS
- Brands: Miss Sixty, Energie
VM Manager, Hong Kong & China
THE SWANK Shop Hong Kong Limited
06.2011 - 01.2013
- Reported to Managing Director and COO
- Markets of Hong Kong and China; Multi-brands and Mono brands; Retail and Wholesale
- Hong Kong Ocean Terminal, Pacific Place, Landmark, IFC; China Shanghai, Beijing
- Brands: Brunello Cucinelli, Roberto Cavalli, Just Cavalli, Paul Ka, Brioni, Kiton, Drome, Herno, Corneliani, Antonio Marras, Agnona, Markus Lupfer, Emanno Scervino, Simonetta Ravizza, Colombo etc
Regional Assist. VM Manager, Hong Kong & China
Tom Ford Hong Kong Retail Limited
06.2010 - 06.2011
- Reported to General Manager & CEO of Asia Pacific
- Markets of Hong Kong and China; Retail and wholesale Hong Kong and Shanghai; Japan Tokyo and Osaka; Korea Seoul
- Brands: Tom Ford Men's, Optical and Cosmetic
Visual Merchandiser, Hong Kong & Macau
Prada Asia Pacific Limited
11.2008 - 08.2010
- Reported to VM Manager, Director of Asia Pacific and Milan head office
- Markets of Hong Kong and Macau; Direct retail
- Hong Kong Canton Road; Macau Four Season POS
- Brands: Prada and Miu Miu
Regional Assist. Visual Merchandising Manager
Bally Hong Kong Limited
10.2007 - 10.2008
- Reported to General Manager and CEO of Asia Pacific
- Markets of Asia Pacific; Retail and wholesale around 30 POS
- China Beijing, Shanghai; Taiwan Taipei; Korea Seoul; Thailand Bangkok; Philippine Manila; Malaysia KL; Vietnam HCM; Singapore; Japan Tokyo; Guam
- Brands: Bally
Part Time Model, Freelance VM Assistance
01.2004 - 01.2007
- Brands & Companies: Lane Crawford Joyce Group Hong Kong Limited, LVMH Fashion Group Pacific Limited - FENDI, LVMH Fashion Group Pacific Limited - LOUIS VUITTON
Education
Bachelor of Arts - Fashion Design
Nottingham Trent University
Nottingham, NG1 07.2004 - 1 2007
Skills
Team building and professional training for the new talents
Workstations
- Hong Kong
- Shanghai
- Shenzhen
- London
- Los Angeles, CA
Timeline
Visual Merchandising & Project Director, Asia Pacific & China
House Of Abraham Creative Solution Hong Kong Limited
11.2019 - Current
Senior Visual Merchandising Manager, Greater China, HK & Asia
Lagardere Travel Retail, Greater China, Hong Kong and Asia
11.2018 - 11.2019
Visual Merchandising & Project Director, Asia Pacific & China
Parabucks Visual Solutions Hong Kong Limited
01.2017 - 10.2018
Asia Pacific Head of Visual Merchandising
OTB Group, Staff International & Asia Limited
02.2015 - 01.2017
Asia Pacific VM Manager
Trendy International; Sixty Asia Limited
01.2013 - 02.2015
VM Manager, Hong Kong & China
THE SWANK Shop Hong Kong Limited
06.2011 - 01.2013
Regional Assist. VM Manager, Hong Kong & China
Tom Ford Hong Kong Retail Limited
06.2010 - 06.2011
Visual Merchandiser, Hong Kong & Macau
Prada Asia Pacific Limited
11.2008 - 08.2010
Regional Assist. Visual Merchandising Manager
Bally Hong Kong Limited
10.2007 - 10.2008
Bachelor of Arts - Fashion Design
Nottingham Trent University
07.2004 - 1 2007
Part Time Model, Freelance VM Assistance
01.2004 - 01.2007
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