FLORENCE YIP

Job Description

• Formula brand plan and develop marketing strategies to meet KPI.
• Enhance brand awareness, facilitate customer engagement, and maintain consistent brand communication across channels.
• Managed budget allocations for marketing initiatives, ensuring optimal use of resources.
• Brand Manager responsible for portfolio of William Grant & Sons Spirits (Hendrick's, Monkey Shoulder, Tullamore DEW, Drambuie and Sailor Jerry Rum).

Key Achievements

• Identified growth strategy and new market opportunities.
• Direct P&L for the William Grant & Sons, Hong Kong Market over 7 spirits brands.
• MoM 8-10 % growth in Hendrick's volume, and maintain No.1 premium gin position (IWSR 2024/25) in HK domestic market.

Job Description

• Work with country manager in the development & implementation of trade marketing and budget plans with emphasis on boosting sales conversions and generating revenue growth across APAC regional office, which not limited to China, Japan, South Korea, and emerging markets (Vietnam, Cambodia) in Asia.
• Enhance standardization of the communication level among distributor, and wholesalers as well as key accounts.
• Handling responsibilities in brand management, trade marketing, and event management for the High West Distillery, Nelson Green Brother ,Mi Campo, Lingua Franca and Booker.

Key Achievements

• Planning and execution for Robert mondavi x HK golf open campaign across Hong Kong & china.
• Planning and execution for Robert mondavi, Ruffino - APAC launching campaign (FY24) across Japan, Hong Kong, South Korea.

Job Description

• Assisting in planning and executing ATL & BTL Marketing Activities.
• Monitoring A&P budgets, stock levels, and other reporting duties.
• Work closely with the sales team to implement trade promotions and events to complement sales across all channels.
• Developed key partnerships with industry influencers, media and agency to expand brand reach and drive sales growth.
• Handling responsibilities in brand management and trade marketing for the single malts portfolio (Glenfiddich, The Balvenie, Dalmore).

Key Achievements

• Holding and leading the launching of Fettercairn in Hong Kong Market and new Skus of The Balvenie and Glenfiddich (The Balvenie 16 Year Old and Glenfiddich 22 Year Old).
• Worked with Hong Kong Jockey Club and Citi International bank of VIP exclusive dinner and tasting event.

Job Description

• Work closely with clients to advise agency solutions in best practice.
• Event management from idea creation, planning & execution.
• In charge of projects, manage timeline and control budget at all stages.

Key Achievements

• Leading the public fair - Gin Fest 2022 (Main account: Moët Hennessy Diageo Hong Kong, Pernod Ricard HK, Jebsen beverage company limited, Campari, etc over 15 international brands join in. Attendance over 4K.
• Leading Wine Luxe International Awards 2022 @ RBHK. Have developed a core of over 50 professional tasters who can easily hold their own with the best of their counterparts internationally.
• Line up and leading a collection of menu promotions for Mystic Island Winery, Including T'ang Court (Three-star Michelin), The St. Regis Hong Kong-Rùn (Two-star Michelin) and MIAN @LUBUDS.

Job Description

• Website and online shop maintenance and management.
• Retail Marketing Campaigns for 2 retails stores (Tsim Sha Tui & Mong Kok.
• Prepare and organize CRM program for membership.
• Prepare social media planning and marketing campaigns (Facebook, Instagram and WeChat).

Key Achievements

• Manage Facebook page - 3.8K like, Instagram - 2.9K Followers