FION LEI
Summary
Results-driven retail operations and sales leader with 20+ years of cosmetics and consumer goods experience. Proven expertise in regional business development, team leadership, and sales target achievement across multi-location retail environments. Strong track record in: Building and developing high-performing teams (BA trainers, store managers, account executives) Driving retail KPI improvements: sales growth, customer satisfaction (NPS), and operational excellence Managing complex P&L, store performance metrics, and regional budgets Implementing CRM strategies and analyzing business data for growth opportunities Leading staff retention initiatives and turnover reduction programs
Overview
24
24
years of professional experience
Work History
Sales Manager
Caudalie Hong Kong Ltd.
01.2026 - Current
- Develop, plan and integrate sales strategies
- Analyze and identify business opportunities for store expansion plans
- Responsible for staff planning, recruitment, training implementation, and package review
- Monitor sales P&L, work on sales forecast and yearly budget
- Coach and motivate the team for retail excellence
Assistant Retail Manager
Caudalie Hong Kong Ltd.
08.2024 - 12.2025
- Responsible for data analysis, sales tracking, setting objective
- Manage roadshow and CRM events
- Ensure smooth and effective daily store operations, inventory control
- In charge of new store opening projects from design to execution
Retail Supervisor
Coty Int Hong Kong Ltd.
11.2022 - 02.2024
- Maintain strong relationships with key clients (Perfumeries and Fashion House) in order to achieve sales target
- Analyze store sales data, KPIs and suggest effective action plans to improve store performance
- Lead and coach the store team for optimizing sales performance and achieving goals
- Manage and execute in-store event, animations, roadshows, department store events
Account Manager (CASIO)
Jebsen Consumer Products Co., Ltd.
01.2021 - 09.2022
- Leading the strategic sales development for all CASIO Brands (G shock and calculators)
- Lead the sub-distributors to ensure meet the sales targets
- Lead and responsible for SME projects and any ad hoc project assigned by General Manager
- Develop and maintains long-term relationships with accounts
- Channel: Timepiece local stores
Sales Administration Executive
L'Oreal Hong Kong Ltd.
05.2005 - 08.2008
- Receiving and processing purchase orders
- Maintaining and updating sales and customers records
- Supporting the sales department with other administrative tasks, if requested
- Channel: Watson’s, Mannings, Sa Sa, ParkN Shop, Wellcome
Sales Administrator
05.2002 - 04.2005
- General office administration
- Handle return goods from trades
Education
BA (Hons) - Business Studies, Logistics
University of Greenwich
10-2021
Diploma - Business Administration
IBAM College, London
01-2003
Certificate - Company Secretaryship & Administration
Vocational Training Council
01-1998
Certificate - Secretarial Studies
Kwun Tong Vocational Training Centre
01-1994
Skills
- SAP
- Microsoft Office (Word, PowerPoint, Excel)
Languages
Cantonese (Native)
English (Proficient)
Mandarin (Proficient)
Expected salary
$40,000/per month
Availability
1 month notice
Timeline
Sales Manager
Caudalie Hong Kong Ltd.
01.2026 - Current
Assistant Retail Manager
Caudalie Hong Kong Ltd.
08.2024 - 12.2025
Retail Supervisor
Coty Int Hong Kong Ltd.
11.2022 - 02.2024
Account Manager (CASIO)
Jebsen Consumer Products Co., Ltd.
01.2021 - 09.2022
Sales Administration Executive
L'Oreal Hong Kong Ltd.
05.2005 - 08.2008
Sales Administrator
05.2002 - 04.2005
Diploma - Business Administration
IBAM College, London
Certificate - Company Secretaryship & Administration
Vocational Training Council
Certificate - Secretarial Studies
Kwun Tong Vocational Training Centre
BA (Hons) - Business Studies, Logistics
University of Greenwich