Fenn HO
Midlevels,Hong Kong Island
Summary
MARKETING & COMMUNICATIONS PROFESSIONAL EXECUTIVE SUMMARY
Accomplished Communications Professional with 15-year progressive career across both internal and external communications. Confident, polished communicator with highly developed start-up leadership and stakeholder management skills. Skilled in building high-performing cross-functional teams and cultivating strong working relationships across all cultures and organizational levels. Proficient in articulating and operationalizing innovative communications concepts into actionable strategies.
Familiar and updated with the digital marketing platforms such as Facebook, Instagram, LinkedIn. Managing, copywriting and proof-reading editorial content for newsletters and marketing materials. Strong and efficient event planning and executing. Excellent management and organisational skills to coordinate multiple, concurrent projects. Articulate writer with talent for creating engaging content.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
4
4
Languages
Work History
Executive Manager
The Malaysian Chamber of Commerce
Hong Kong
07.2021 - Current
- Responsible for the operations and administration of the Chamber
- Events organising
- Preparation of quarterly newsletters to members
- To implement and maintain operational procedures and chamber management systems;
- Engagement with members, the public, relevant authorities, and officials;
- Interact with the local and international Chambers of Commerce
- To assist the Chamber to liaise with the Malaysian Consulate in Hong Kong and with Malaysian and foreign dignitaries visiting Hong Kong;
- Handle Chamber’s website and social media platform updates
- Manage different committees – Media & Communication, Events, Membership, Interchamber, Secretarial and Trade & Services
- Built and deepened relationships with internal and external personnel to enhance client retention and growth plans.
- Curate, plan and execute events & activities for the Chamber
- Represent Chamber in official functions to promote the Chamber
- Draft and edit communications with members including website contents, EDMs to members
- Chamber membership expansion plan.
Founder/Owner
Nail Wizard & Spa Ltd
01.2018 - 04.2020
- Setup and took over from Beauteous Nail
- Increase of business by 80% in the first year
- Brand awareness online
- Introducing manicure dip powder and polygel to Hong Kong and remaining the only salon in HK for this service
- Managed digital marketing across various platforms such as Facebook, SEOs and Instagram
- Work with key influencers.
Recruitment Consultant
Black Swan Group
02.2017 - 05.2017
- Clients Management
- Serve clients, identify their needs and provide feedbacks on success of filling jobs
- Qualify job specification/salary information and record accurate and comprehensive job description
- Gather information on client
- Network internally and externally with clients
- Write and place ads on newspapers and websites
- Develop own knowledge in Employment and Skills sectors
- Candidate Management
- Candidate control – keep regular contact to review progress and performance
- Pre-screen candidates before their interview for sustainability
- Coach candidates on skills and skills testing
Gen Manager
Lovestruck Infinity
10.2016 - 12.2016
- Manage the sales and service team in Hong Kong and ShenZhen office
- Setting up the Singapore office to be completed in 2017
- Responsible and achieved for overall Hong Kong team’s monthly sales KPI for HKD100,000 monthly
- Performed sales consultations for potential clients
- High success conversion rates of 80%
- Reviewing and approving advertising campaigns
- Responsible for company’s digital marketing on social media ; Facebook, Instagram and Twitter
- Drafting and responsible for contents for a new blog to link to company’s website
- Monthly event for clients
- Hiring new staff for the team
Chief Marketing Officer
Candid Property Services
05.2015 - 06.2016
- Accountable for performance marketing, industry, customer analysis as to enhance media solution's effectiveness and provide optimization plan when required
- Lead, manage and coordinate the request for media interviews, attendance and responses with key spokespeople to develop the right messaging and approach to local media inquiries
- Delivery of comprehensive strategies for PR and branding awareness
- Responsible for building the brand, social, PR, marketing strategies and go to market plans based on business objectives
- Conduct in-depth analysis and research to oversee the overall marketing performance
Product & Communications Manager
Mediacorp Singapore
01.2004 - 01.2007
- Held product ownership for Mediacorp TV12 channel viewership with 6 junior marketing executives as direct reports
- Event management for TV12 including press conferences, music events for invited artists and product launches
- Supervised market research and media tracking projects to uncover viewer insights and evaluated strategic and tactical activities such as programme scheduling, ad pricing and promotional activities
- Managed contract artistes for TV12 division and engaged relevant personnel across departments to prepare marketing concepts and sales targets
- Spearheaded product turnaround efforts by targeting new business partners such as tie-up with VizPro Entertainment to increase viewership of local channels
- Manage publicity for a variety of series and TV12 campaigns; which may include artistes interviews and press junkets
- Work closely with appointed PR firms in different countries to optimize positive share of voice in local markets
- Supported TV Channel's plans through development and implementation of internal and external communication strategies.
- Produced internal communications for TV12 projects.
- Developed communications strategies to drive forward progress in public relations.
- Conduct media interviews, prepping guests and offering assistance with equipment setup.
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Developed and promoted corporate brand, images and identity to media and public.
- Drafted speeches for company executives and advised on media talking points.
Regional Marketing & Communications Manager
Alliance Entertainment Singapore Pte Ltd
01.2001 - 01.2004
- Built new retail business department from scratch – created internal work processes and recruited, trained and coached team of 3 executives to high performance levels
- Travel across Asia Pacific such as Hong Kong, Malaysia, India, Indonesia, Taiwan, Japan and South Korea to establish strong stakeholder relationships and worked in tandem with studio partners (Warner Brothers, Columbia Tristar, Disney Pictures) to identify potential business opportunities & strategies; worked with hotels & cinemas to organize functions and special screenings for staffs
- Drove product and brand revitalization exercise by revamping brand positioning strategy to target Asia Pacific customer segments and managed marketing campaigns
- Conducted market research on customer loyalty for Alliance’s retail branch (VideoEzy) to inform strategies for increasing monthly sales targets; company witnessed immediate 30% expansion in sales targets within 12 months
- Facilitated suite of product launches locally and internationally from conceptual research, branding, design, marketing, promotion strategies to initialization of product launch
- Represented company on high level negotiations for original contracts, memo deals and agreements worth up to SGD5million with principal studios
- Liaised with press and media enquiries on product launches
- Developed communication plans, crisis communication plans, press releases and media briefings
- Event management for clients and studios
- Organise local media events to build relationships with key media
- Manage publicity and media coverage for new product launches
- Boosted sales volume by overseeing marketing budget, promotions and contents to generate profit
- Met deadlines, exceeding expectations and effectively rolling out Lord of The Rings DVD Boxset release campaign.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
Corporate Communications Manager
OCBC Bank Singapore
Singapore
01.1997 - 01.2001
- Promoted and sustained strong corporate image including creating opportunities for positive profiling; handled all Community Relations matters for eg donations, sponsorships, distribution of OCBC newsletters to staff and public
- Developed strategic internal and external communication plans for organization; monitored press reports and competitors’ advertisements in daily newspapers
- Planned, coordinated and implemented corporate events and marketing communications programmes such as Business Banking seminars in hotels, Asian Bankers Association (ABA) forum, Share Buyback & Share Merger General Meetings
- Organised Joint Venture Signing Ceremony of OCBC Bank and Singapore Computer Systems Ltd for Project Transition 123
- Conceptualised flyers, posters and product brochures, select design firms, layout and graphic artworks for new marketing tools
- Oversee strategies of internal communications related with business activities of organization
- Ensures compliance of with regulatory, both internal and external policies and procedures
- Wrote executive speeches and talking points to deliver consistent message across all internal and external communication channels.
- Managed company events, town halls and meetings.
- Assisted with media interviews, prepping Banks' Executives
- Developed communications strategies to drive forward progress in public relations.
- Produced internal communications for OCBC Internal newsletters for staffs
- Fostered positive relationships with key business journalists in national and financial publications.
- Managed editorial calendars and rescheduled PR events and meetings.
- Drafted speeches for Bank's executives and advised on media talking points.
- Wrote engaging and successful press releases to control information and public opinion.
Corporate Communications Executive
OCBC Bank
Education
Bachelor’s Degree - Business, Communication Studies International Business
International, Management Education Centre, IBMEC
01.1997 - 01.1999
Advanced Diploma - Mass Communications
Thames Business School
01.1995 - 01.1997
LCCI - undefined
01.1999 - 01.2001
Executive Secretarial Higher Diploma - undefined
Skills
Event Managementundefined
Reading, movies, hiking, skiing
An avid reader who loves watching a good book adapted into a film/series. Also loves to go for nature hike and ski down a powdered snow slope.
Timeline
Executive Manager
The Malaysian Chamber of Commerce
07.2021 - Current
Founder/Owner
Nail Wizard & Spa Ltd
01.2018 - 04.2020
Recruitment Consultant
Black Swan Group
02.2017 - 05.2017
Gen Manager
Lovestruck Infinity
10.2016 - 12.2016
Chief Marketing Officer
Candid Property Services
05.2015 - 06.2016
Product & Communications Manager
Mediacorp Singapore
01.2004 - 01.2007
Regional Marketing & Communications Manager
Alliance Entertainment Singapore Pte Ltd
01.2001 - 01.2004
LCCI - undefined
01.1999 - 01.2001
Corporate Communications Manager
OCBC Bank Singapore
01.1997 - 01.2001
Bachelor’s Degree - Business, Communication Studies International Business
International, Management Education Centre, IBMEC
01.1997 - 01.1999
Advanced Diploma - Mass Communications
Thames Business School
01.1995 - 01.1997
Corporate Communications Executive
OCBC Bank
Executive Secretarial Higher Diploma - undefined
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