FEI FEI LAU

• Managing a sub team with 6 members to achieve company KPIs and marketing objectives
• Formulating ecommerce marketing strategies, direction, plans and campaigns
• Managing marketing budget and P&L to develop and execute marketing plans
• Performing customer segmentations, targeting and positioning strategies and CRM campaign
• Developing network with different corporate partners to open up business opportunities
• Boosting brand awareness through digital campaign and online promotion
• Recruited and hired capable team members to add value and diverse skills set to department

Senior Marketing Officer │ October 2020 - October 2021

• Monitored and completed projects on-time and collaborating with sales, technical and customer relations departments.
• Researched industry and marketplace trends to develop marketing solutions.
• Supervised junior colleagues to complete online campaign and business projects

Marketing Officer │ July 2019 - October 2020

• Participated in large scale online campaign like thankful festival, CNY promotion
• Analyzed sales data and suggested insights and plans
• Formulated different marketing communications materials like app push notification, eDMs, SMS, leaflet

• Formulated and planned social media strategies and promotions
• Organized and supported store events and campaign
• Collaborated with third parties like brands, shopping malls, media, KOLs

• Assisted in organizing B2B events, like seminars, round table dinners
• Prepared reports and statistics for pre and post events
• Provided onsite event support