Fay Pang

Strategic Communications Leadership

• Spearheaded the communications strategy for Art Basel Hong Kong, revitalizing the city’s international art profile in 2023 and sustaining its global engagement.
• Managed cross-regional agency partnerships across Asia, Europe, and the U.S. to ensure seamless campaign execution.
• Led full-cycle communications for Art Basel initiatives across Asia.
• Supported global Art Basel shows (Basel, Paris, Miami Beach, Qatar) with Asia-focused media strategy and content development.

Cross-Functional & Operational Management

• Collaborated closely with internal teams including Partnerships and Marketing to align priorities and advance key projects.
• Developed and monitored the Hong Kong show PR budget to optimize resources and enhance cost efficiency.
• Orchestrated all Hong Kong Show Director interviews and public engagements—including briefing coordination, document finalization, and spokesperson calendar oversight—while serving as Asia communications representative in leadership meetings.

Regional Representation & Partner Oversight

• Selected, negotiated with, and managed PR consultants across APAC to deliver on PR objectives.
• Represented Art Basel Asia communications at local, regional, and international forums, and attended global shows as the regional press lead.

Key Initiatives

• Directed communications for Art Basel Hong Kong and Asia campaigns, including press announcements, targeted media outreach, press trips, Asia roadshows, and special projects such as Off-site Encounters, MGM Discoveries Prize, and Art Week Tokyo.
• Developed Asia-specific press strategies for Art Basel’s international exhibitions.

In-house Communications & Marketing

• Served as an embedded communications and marketing advisor, participating in strategic meetings and consulting on overall communications planning.

Integrated Campaign Execution

• Event Management: Developed event run-downs, drafted spokesperson speeches and MC scripts, and provided on-site hosting support.
• Social Media & Digital: Managed social accounts for China Guardian (Hong Kong); hosted live-streaming programs on Zai-yi Art to showcase top auction lots. Created and designed WeChat content while also maintaining Facebook, Instagram, and Douyin channels.
• Media Relations: Led strategic media planning, drafted and reviewed press materials, pitched stories, secured and managed interviews, and coordinated media buys.

Select Clients
Digital Art Fair Asia (2021 launch), Poly Auction Hong Kong (NFT art project), M+ (international media), Art Central (2021), Design Trust, White Cube, Bonhams, China Guardian (Hong Kong), ANAORI, JIA Group.

Integrated Campaign Management

• Led end-to-end media campaigns from strategic planning to execution, including media list development, press material preparation, invitation management for press trips and events, as well as media monitoring and reporting.
• Managed client relationships through daily communications, conference calls, and meetings.
• Oversaw project timelines and milestone tracking.
• Contributed to business development by leading briefing calls, conducting research, pitching creative ideas, and drafting proposal materials.
• Supervised a team of 4–5 members.

Key Campaign Leadership

• Directed major promotional and launch campaigns for leading international and local institutions, art fairs, galleries, and auction houses.

Promotional Campaigns:
Art Basel media campaign targeting Hong Kong press
Gagosian’s global exhibition promotions
International Design and Furniture Fair 2017
Poly Auction Hong Kong Autumn 2017 & Spring 2018 auctions

Launch Campaigns:
The V&A Gallery at Design Society Shenzhen (December 2017)
Hauser & Wirth’s first Asia location at H Queen’s (March 2019)
CHAT (Centre for Heritage Arts & Textile) opening (March 2019)
Site-specific art project “Exit Strategies” at H Queen’s (March 2019)

Promoted Mainland Chinese brands (Huawei & sub-brand Honor) to the world through tailored integrated communications strategies.

Reputation building for international corporates to enter the APAC market, key markets included the Greater China region, Southeast Asia and Korea.

Brand building for international and local technology companies in APAC.