Xinyuan Zhang

Advertising Data Analysis & Optimization

• Monitored 20+ competitors' ad campaigns (copy/visuals/channels), delivering weekly reports that identified 5 key traits of high-performing creatives
• Tracked core metrics (CTR/CVR/ROAS) using data visualization tools, diagnosing 3 types of underperforming ads with actionable solutions
• Built a tagged ad library with smart categorization, improving team's asset retrieval efficiency by 40%

AI-Powered Content Support

• Generated 30+ ad copy drafts using ChatGPT, enabling 300% faster A/B testing iterations
• Created 30+ high-CTR visuals with Canva
• Optimized social media posting schedules, increasing average engagement rate by 15%

Digital Design Tool Mastery

• Achieved project-ready proficiency in CAD software and Ubuilder/SooBuilder 3D modeling tools within 2 months through intensive practice, transitioning from foundational learning to practical application.

Intelligent 3D Modeling

• Developed 5+ high-fidelity 3D models using Ubuilder, employing parametric modeling techniques to enable smart component reuse and reduce design cycles by 30%.

Cross-Platform Collaboration

• Supported early-stage modeling for an enterprise-level project, ensuring seamless CAD-to-Ubuilder model conversion and accurate multi-platform design data integration.

• Served as the official campus liaison, overseeing full-cycle promotion and student services including course selection guidance, enrollment support, and coordination with headquarters.
• Boosted UIBE Summer School's visibility through multi-channel campaigns (online/offline info sessions, on-ground promotions) and managed Q&A communities, successfully converting student interest into enrollments through personalized follow-ups.