Ethan So

• Serve as the primary point of contact for clients, overseeing all aspects of real estate planning and delivery.
• Lead the setup of project charters for identified transactions, managing the entire process from initial market analysis and site selection to final project close-out.
• Drive consistency in service delivery across different markets by leveraging standardized playbooks, tools, and templates.
• Provide strategic capital market advisory, helping clients optimize portfolio performance and identify value-add or redevelopment opportunities.

• Focused on the active portfolio management, repositioning, and asset enhancement of the company's prime commercial property portfolio in Hong Kong, a core strategy of the business .
• Managed the sales strategies for a portfolio of prime commercial assets, including projects in the Central district, to optimize rental yield and capital value .
• Played a key role in the execution of strata-titled commercial building sales, a key tactic for the company to realize value. This included involvement with the newly completed development at 92-96 Wellington Street in Central, where a sale of 7 floors was successfully completed in September 2024 .
• Collaborated with joint venture partners and stakeholders on mixed-use commercial projects, contributing to feasibility studies and go-to-market strategies for commercial components within larger developments .
• Monitored market trends and conducted financial analysis to support investment decisions and asset disposition strategies, helping to ensure cash flow in a challenging commercial real estate market .

• Acted as liaison to investors and sellers to complete transactions worth over 3.2 Billion Transactions in the past five years.
• Acted as an intermediary in negotiating property agreements and settlement details.
• Arranged for development of property purchases and appraised property values.
• Provided property guidance to customers regarding current commercial property markets.

• Advised a wide range of clients, such as local developers, real estate private equity (PERE) firms, family offices, REITs, and end-users, on acquisition and disposition strategies.
• Conducted proactive portfolio reviews to uncover value-added opportunities and optimize clients' real estate asset performance.

Developed and implemented sales strategies to drive business growth and
increase market share.
• Managed and maintained relationships with clients, stakeholders, and industry
partners.
• Provided expert advice and support to clients, helping them make informed
investment decisions.
• Collaborated with cross-functional teams to ensure seamless execution of
transactions and client satisfaction.

• Increased client satisfaction by building strong relationships and addressing their needs promptly.
• Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.

• Analyzed project mandatories, scope and available resources to devise timelines and communicate with client on deliverable deadlines.
• Collected data and information from vendors, sub-contractors and teammates to determine exact costs for all aspects of each project.

• Performed measurements for structural and architectural works to prepare cost estimates for projects.
• Estimated and analyzed work performed to request payment from clients.

• Conducted regular site visits to monitor progress, identify potential issues, and recommend corrective actions as needed.
• Ensured accurate invoicing by reviewing contractor claims for compliance with contract terms and conditions before submission to clients.