ETHAN LIM KIAN BENG
DEPARTMENT BRAND MANAGER
KUALA LUMPUR
Summary
Detail-oriented individual with extensive experience in merchandising skills & working in fast-paced environment. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm
Overview
17
17
years of professional experience
Work History
KIDS SPECIALIST - ZARA KIDS MALAYSIA
GAGAN (M) SDN BHD
03.2022 - Current
- Working closely with product manager for weekly needs of the market
- Controlling stock based on historical sales and upcoming events to maximise sales and margin
- Proposing and selecting special collection for peak sales period
- Forecast items on demands and implement seasonal changes to displays and request of stock ahead of peak shopping periods, capturing early interest and boosting sales
- Daily walkthrough with stores understanding the demand of the customers through sales analysis and customers enquiries
- Strategize items to promote based on sales situation and the stock on hand
- Analyze market trends and adapt brand strategy into market needs
- Develop strategy to effectively reduce overstock
- Train and coach store team to support company growth
- Cross-work with other department to ensure seamless operations and drive business objectives
- Reviewing headcounts and productivity with HR to maximize profit without compromising the customer shopping experience.
MANNEQUIN RESPONSIBLE - ZARA SEA
GAGAN (M) MALAYSIA
Kuala Lumpur, Malaysia
07.2019 - 02.2022
- Managed the team of window dressers across 3 markets; Singapore, Thailand & Malaysia
- Coached the team and monitored the image of the windows across 3 markets
- Stayed current on industry trends and incorporated market style while maintaining headquarters concept
- Worked closely with headquarters to develop new concept based on local markets and implemented into all South East Asia market
- Evaluated the success of each display through customer feedback and sales data analysis, continuously refining techniques for maximum impact
- Controlled window budget for 3 markets
WINDOW DRESSER - ZARA HONG KONG
INDITEX ASIA LTD
07.2014 - 05.2019
- Implemented the knowledge of building attention grabbing windows to achieve a balance of both image and sales objectives based on Hong Kong market
- Supporting South East Asia window team
- Managed and coached the South East Asia window team while working closely with the local Hong Kong team
- Adapted South East Asia market needs into the headquarters window image and concept
- Worked on maintaining high standard of window image across all markets
WINDOW DRESSER - ZARA MALAYSIA
GAGAN (M) SDN BHD
11.2009 - 06.2014
- Enhanced customer experience with visually appealing and easily navigable window displays
- Maximized product visibility by strategically placing items within the display, drawing customer attention towards it
- Selected appropriate lighting techniques to enhance the key products or features
- Worked closely with Spain adapting window to local market styles
- Communicated effectively with store management about upcoming sales events or inventory changes requiring adjustments to window display plans
- Maintained inventory of display materials, resulting in efficient use of resources and quick access to necessary items when needed
- Controlled budget and expenses
VISUAL MERCHANDISER - ZARA MAN MALAYSIA
GAGAN (M) SDN BHD
03.2008 - 10.2009
- Worked with store managers to implement new displays, promotions and store layout changes
- Enhanced store sales by creating visually appealing and strategically placed product displays
- Trained and supervised store team members in visual merchandising techniques for consistent & commercial displays
- Analyzed sales data to further boost sales of product by careful consideration to product and display locations
- Facilitated workshops on visual merchandising techniques, sharing best practices with peers and enhancing team skills
IN- STORE VISUAL MERCHANDISER - ZARA MALAYSIA
GAGAN (M) SDN BHD
11.2007 - 02.2008
- Worked closely with store manager to implement new displays, promotions and store layout changes
- Analyzed sales to identify selling trend to adjust merchandising accordingly maximizing the sales
Education
Bachelor of Arts - Advertising
Curtin University of Technology
Australia12.2004
Skills
Time Management
Languages
English, Malay, Mandarin, Cantonese, Hokkien
Native language
Timeline
KIDS SPECIALIST - ZARA KIDS MALAYSIA
GAGAN (M) SDN BHD
03.2022 - Current
MANNEQUIN RESPONSIBLE - ZARA SEA
GAGAN (M) MALAYSIA
07.2019 - 02.2022
WINDOW DRESSER - ZARA HONG KONG
INDITEX ASIA LTD
07.2014 - 05.2019
WINDOW DRESSER - ZARA MALAYSIA
GAGAN (M) SDN BHD
11.2009 - 06.2014
VISUAL MERCHANDISER - ZARA MAN MALAYSIA
GAGAN (M) SDN BHD
03.2008 - 10.2009
IN- STORE VISUAL MERCHANDISER - ZARA MALAYSIA
GAGAN (M) SDN BHD
11.2007 - 02.2008
Bachelor of Arts - Advertising
Curtin University of Technology
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