Esther Cheung
Summary
A self-motivated, professional marketing specialist with nearly 5 years experiences working in 4As company. Excel in Digital Marketing, SEM, Social, integrated Media Planning, with a strong media and communication portfolio.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
Work history
Assistant Planning Manager
Carat Hong Kong
12.2022 - 09.2024
- Develop strategic, innovative and integrated communication recommendation with full understanding on consumer consumption behaviour across different touch points to fulfil clients’ business objectives
- Manage junior member in delivering high quality of services from providing recommendation to post campaign analysis
- Support departmental business development with occasional new business pitches and client presentations
- Key clients: Hong Kong Tourism Board, Café de coral, livi Bank, Savills, Ferrero
Digital Specialist
GroupM
09.2021 - 09.2022
- Develop multi-channel strategy that solves clients' business needs, effectively manage campaigns through various digital media channels (SEM, Display, Programmatic, Social)
- Execute and optimize across platforms. Hands on experience on Google Ads, Facebook, Criteo, DCM, SA360, Google Analytics, Google Data Studio
- Analyze and format data, provide insights and commentary on campaign performance, and identify new initiatives
- Key Clients: FWD insurance, Midland Realty, Welend, Uniqlo
Media Executive
Publicis Media
09.2019 - 05.2021
- Drafting strategic plans and coordinating media buying and placement
- Analysing market research and audience data to make informed media decisions
- Develop a solid knowledge across SEM, SEO, Display, Social Media and Affiliates , and keeping up to date with industry news and developments
- Evaluating campaign results and providing insights for future media planning
- Key Clients: GSK, Generali Insurance, Hong Kong Disneyland
Education
Bachelor of Arts - Linguistics
The University of Hong Kong
09.2015 - 05.2019
Skills
- Integrated Media Planning
- Performance & Data Analysis
- Digital Marketing
- SEM
- Social
- Adobe Photoshop, Illustrator, Premiere Pro
- GoogleAds, Tag Manager, Analytics, Data Studio
- Microsoft Excel, Powerpoint, Word, OneNote
Languages
Chinese (Cantonese)
Native
English
Fluent
Chinese (Mandarin)
Advanced
Timeline
Assistant Planning Manager
Carat Hong Kong
12.2022 - 09.2024
Digital Specialist
GroupM
09.2021 - 09.2022
Media Executive
Publicis Media
09.2019 - 05.2021
Bachelor of Arts - Linguistics
The University of Hong Kong
09.2015 - 05.2019
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