EMILY SIU KOON YU
Kwai Chung
Summary
Assistant Brand Executive at Sa Sa Cosmetic Company Limited with expertise in executing effective sales strategies and performing comprehensive market analysis. Demonstrated ability in inventory management and collaboration, resulting in increased brand visibility and achievement of sales targets through innovative promotional materials and strong stakeholder relationships.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Assistant Brand Executive
Sa Sa Cosmetic Company Limited
02.2023 - Current
- Executed sales strategies and promotions for frequent online and offline events.
- Managed inventory levels across product categories during slow and peak seasons.
- Analyzed business trends and consumer insights to achieve brand sales and market share targets.
- Developed sales-focused collateral, including product displays and promotional materials.
- Coordinated with internal and external stakeholders to ensure smooth operations.
- Assisted in preparing business analysis reports and addressing sales inquiries.
- Built and maintained strong relationships with internal stakeholders to enhance collaboration.
Part-time Project Assistant
Hong Kong TV Shopping Network Company Limited
09.2022 - 12.2022
- Developed processes and procedures to ensure efficient workflow of projects.
- Performed research related to projects as requested.
Education
Bachelor of Business Administration - Marketing
City University of Hong Kong
12.2022
Summer Exchange Programme -
Copenhagen Business School
08.2022
Associate of Business Administration - Marketing
Community College of City University
07.2020
Skills
- Sales strategy
- Market analysis
- Inventory management
- Negotiation
- Self motivation
- Collaboration skills
Certification
- Google Digital Garage
- Google Ads Display Certification
Languages
Chinese (Cantonese)
First Language
English
Advanced (C1)
C1
Chinese (Mandarin)
Advanced (C1)
C1
Timeline
Assistant Brand Executive
Sa Sa Cosmetic Company Limited
02.2023 - Current
Part-time Project Assistant
Hong Kong TV Shopping Network Company Limited
09.2022 - 12.2022
Bachelor of Business Administration - Marketing
City University of Hong Kong
Summer Exchange Programme -
Copenhagen Business School
Associate of Business Administration - Marketing
Community College of City University
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