Emily Mak
EXECUTIVE DIRECTOR
Pak Shek Kok
Summary
Proficient and all-round management practitioner with a highly applicable background and exceptional leadership and team-building skills. Over 10 years of experience in leading a team of full-time employees and over 50 part-time coaches & 30 referees in National Sports Association to promote and execute the development and marketing plan for the organization. Additional experience in leading different working teams in running tournaments and other promotional ad hoc activities. I have the leadership skills to inspire and motivate. Consistent success in achieving the programme targets and delivery goals, accumulated with 25+ years of experience in programme administration and event management, from planning, launching, marketing to evaluating the new and existing, local and international events so as to promote the sport to general public. Strong interpersonal, written, and verbal communicator who can deliver effective presentations, ensure excellent working relationships across different stakeholders from front-line staffs to top executives, from local governing bodies to international squash organizations, sponsors, media, and various customers like athletes, coaches, schools, etc. A doable strategic sense that makes me a value-added and innovative solution-provider, combined with the ability to proactively explore new ideas to create more brand exposure for "Hong Kong Squash" in both competitive local sporting industry and global squash market; A well-recognized accounting qualification that proves my competence to ensure the keeping of proper financial records and provide recommendation for budget planning, operation and administration support of Board of SAHKC and ASF; A solid analytical and multi-tasking abilities, with a strong commitment & initiative to achieving outcomes.
Executive leader with deep experience driving organizational success and fostering collaboration. Skilled in strategic planning, financial oversight, and stakeholder engagement. Known for adaptability, resilience, and delivering results in evolving environments. Strong interpersonal skills, effective communicator, and results-driven approach.
Overview
28
28
years of professional experience
7
7
years of post-secondary education
3
3
Languages
Work History
Executive Director
Squash Association of Hong Kong, China (former known as Hong Kong Squash)
02.2015 - Current
- Leadership and Management: Overseeing the daily operations of the association and ensuring effective governance.
- Strategic Planning: Developing and implementing strategic plans to promote squash in Hong Kong and enhance the association's visibility and effectiveness.
- Financial Oversight: Managing the budget, ensuring financial health, and securing funding and sponsorships.
- Program Development: Creating and promoting programs for player development, coaching, and tournaments.
- Stakeholder Engagement: Building relationships with local clubs, schools, and international squash organizations.
- Marketing and Promotion: Promoting squash through marketing campaigns, events, and community outreach programs.
- Compliance and Governance: Ensuring adherence to local and international regulations affecting the sport.
- Talent Development: Identifying and nurturing talent within the sport, including junior players and coaches.
- Event Management: Organizing local and international squash tournaments, leagues, and events.
- Advocacy: Representing the interests of the squash community to government bodies and other organizations.
Assistant Secretary General
Asian Squash Federation
02.2015 - Current
- Supportive Leadership: Assisting the Secretary General in the management and administration of the federation.
- Communication: Facilitating communication among member nations, stakeholders, and other organizations.
- Event Coordination: Helping to organize and coordinate tournaments and events across Asia.
- Membership Engagement: Supporting member nations in enhancing participation and engagement in squash activities.
- Documentation: Maintaining records of meetings, decisions, and important correspondence.
- Policy Development: Assisting in the formulation and implementation of policies and strategies for the federation.
- Financial Management: Aiding in budget preparation and financial reporting as needed.
- Promotion of Squash: Promoting squash development initiatives and programs within member countries.
- Reporting: Preparing reports on activities, achievements, and challenges for the Executive Committee.
- Representation: Representing the federation at regional and international meetings when required.
Programme Lecturer & Project Advisor
Middlesex University
01.2008 - 12.2016
- Lecture mature students in Master and Bachelor of Sports & Recreation Management;
- Advise and lead numerous students to complete their work-based learning projects;
- (PART-TIME)
Coaching & Development Manager
Hong Kong Squash
06.2004 - 01.2015
- Oversee the activities and programmes of the Coaching & Development team including supervision and management of staffs, full-time and part-time coaches, and maintaining a proper administration system;
- Create and design various programmes and international events (i.e. carnivals, development scheme, conference, tournaments, school activities) and be responsible for resource planning;
- Prepare the annual programmes & training classes plan with detailed budgets for the junior squash development to the government funding bodies annually;
- Liaise with the government funding bodies and sponsors on funding and other matters;
- Promote the development of squash & arrange publicity through media;
- Serve various sub-committees in planning policy and direction.
- Accomplishments:
- Lifted team performance levels, resulting in numerous of record entry of the events organized;
- Expanded the no. of junior memberships and junior participants of the programmes organized;
- Brought "Squash" event into the "All HK Primary School Overall Award" organized by HK Schools Sports Federation after years of lobbying;
- Introduced and secured new sponsors for the junior tournaments and development programmes;
- Managed various international major events in Hong Kong for the first time in history, for instance, World Coaching Conference, World Junior Women's Team Championship, East Asian Games, and so forth;
- Restructured the coaching system and manpower allocation, resulting in a more efficient and effective training system.
Lecturer
HKU SPACE
01.2006 - 12.2010
- Lecture students in different courses in sports & recreation management;
- (PART-TIME)
College Lecturer
HKU SPACE Community College
12.2003 - 06.2004
- Lecture over 120 post-secondary or mature students in Tourism & Event Management Department;
- Prepare all the teaching materials for the whole course;
- Arrange summer placement for 120 major students and other HKU SPACE students;
- Articulate the course to overseas/ local degree programmes;
- Prepare the course promotional materials and other open day activities for student recruitments.
- Accomplishments:
- Attained over 80% of overall course effectiveness (mean at 60%);
- Arranged 100% summer placement for all 120 students;
- Designed new course assessment template that adopted by the department and encouraged other lecturers to follow;
- Increased the no. of students enrolled by one-third in the new semester.
Championship Coordinator
Hong Kong Squash
10.2003 - 12.2003
Senior Coaching & Development Officer
Hong Kong Squash
04.2001 - 06.2002
Development Officer (Community Squash Clubs)
Hong Kong Squash
10.1998 - 03.2001
Assistant Coaching & Development Officer
Hong Kong Squash
08.1997 - 09.1998
Education
Master of Management -
Macquarie Graduate School of Management
06.2002 - 09.2003
Diploma in Sports & Recreation Management - undefined
HKU SPACE
01.1999 - 11.2001
Bachelor of Social Science - Government & Public Administration
The Chinese University of Hong Kong
09.1994 - 07.1997
Skills
Effective team leadership
Financial & resource allocation management
Project management
Organizational strategy development & reporting
References
Heather, Deayton, Former Vice President of World Squash Federation, 9025-6165
... CURRENT & EXPECTED SALARY ...
- Current Annual Salary : HK$1.2M + Bonus & Cash Allowances $230K = $1.43M
- Expected Annual Salary : HK$1.6M
Timeline
Executive Director
Squash Association of Hong Kong, China (former known as Hong Kong Squash)
02.2015 - Current
Assistant Secretary General
Asian Squash Federation
02.2015 - Current
Programme Lecturer & Project Advisor
Middlesex University
01.2008 - 12.2016
Lecturer
HKU SPACE
01.2006 - 12.2010
Coaching & Development Manager
Hong Kong Squash
06.2004 - 01.2015
College Lecturer
HKU SPACE Community College
12.2003 - 06.2004
Championship Coordinator
Hong Kong Squash
10.2003 - 12.2003
Master of Management -
Macquarie Graduate School of Management
06.2002 - 09.2003
Senior Coaching & Development Officer
Hong Kong Squash
04.2001 - 06.2002
Diploma in Sports & Recreation Management - undefined
HKU SPACE
01.1999 - 11.2001
Development Officer (Community Squash Clubs)
Hong Kong Squash
10.1998 - 03.2001
Assistant Coaching & Development Officer
Hong Kong Squash
08.1997 - 09.1998
Bachelor of Social Science - Government & Public Administration
The Chinese University of Hong Kong
09.1994 - 07.1997
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