Emily Ma Ching Lai
Manager, Event Manager
Zhuhai
Summary
Dynamic professional with over 25 years of experience in physical education and dance instruction across more than 15 countries and regions. Co-organized the prestigious Hong Kong Salsa Festival and World Salsa Championship for nine years, demonstrating exceptional organizational skills and a commitment to excellence. Collaborated with the Hong Kong Tourism Board on high-profile events such as the Avenue of Stars annual street performance and Star Cruise initiatives. Currently advancing Whole Person Education at Beijing Normal-Hong Kong Baptist University while serving as a full-time PE coach at Quality School International in Zhuhai, bringing passion, energy, and a strong aptitude for teamwork to every endeavor.
Overview
2026
2026
years of professional experience
2
2
Languages
Work History
Event Organizer and Performer
Exotica Dance HK
01.2009 - Current
- Organized and participated in global dance events and festivals
- Co-organized events with government and global companies such as JP Morgan
- Coordinated schedules and timelines for events.
- Improved overall guest satisfaction by implementing responsive customer service practices throughout the planning stages and during events themselves.
- Increased event attendance by strategically marketing and promoting events through various channels.
- Successfully managed a team of volunteers to provide exceptional support during events, fostering a positive work environment and efficient task completion.
- Coordinated logistics for large-scale events, including venue selection, catering arrangements, transportation services, and accommodations for guests.
- Participated in strategy development and planning to grow organizing program and advance campaigns.
- Optimized event agendas for seamless transitions between activities, ensuring smooth flow throughout the duration of each function.
Dance Instructor and Performer
Freelance
01.2008 - Current
- Performed at major festivals and taught workshops worldwide
- Developed classes in Brazillian Zouk, Salsa, Kizomba, and more
PE Teacher
Quality School International Zhuhai (QSI)
08.2021 - 06.2025
- Teach physical education curriculum
- Coach basketball, volleyball, and cheerleading teams
- Organize school sports days and competitions
- Winter and Summer camp
- Winter and Spring concert
Lecturer
Beijing Normal-Hong Kong Baptist University (BNBU)
08.2017 - 02.2025
- Instructed students in physical education and dance
- Evaluated student progress through regular assessments, providing detailed feedback for improvement and growth.
- Developed strong relationships with colleagues, collaborating on curriculum development and sharing best practices in teaching strategies.
- Developed and implemented innovative teaching strategies to engage students in lectures and coursework.
- Increased student interest by incorporating real-world examples into lessons and connecting material to relevant experiences.
- Managed large class sizes effectively, maintaining an orderly learning environment conducive to student success.
- Collaborated with faculty and staff to create meaningful learning experiences.
- Selected and designed lesson plans and curriculum to meet academic objectives.
Regional Sales Manager
Benefit Cosmetics
2007 - 2009
- Developed and maintained positive relationships with clients in assigned sales territories.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Managed team of regional sales representatives and consistently achieved high sales targets.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Executed successful marketing campaigns to generate new business and expand customer base.
- Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.
Counter Manager
Benefit Cosmetics
2005 - 2007
- Developed strong relationships with clients, resulting in repeat business and referrals.
- Increased customer satisfaction by providing exceptional service and product knowledge.
- Resolved customer complaints professionally, ensuring a positive outcome for all parties involved.
- Sold merchandise through effective customer service techniques and professional selling skills to reach productivity goals.
- Established open lines of communication between counter staff and management to facilitate smooth operations.
- Prepared daily reports on sales, inventory levels, and other key performance indicators for management review.
- Participated in special events or promotions as needed to boost sales and increase brand visibility in-store or online platforms.
- Assisted in the recruitment, training, and supervision of new employees, contributing to team success.
- Monitored competitor activity within the market segment to stay ahead with innovative strategies.
Sales
Benefit Cosmetics
2004 - 2005
- Conducted regular sales reviews and analysed sales metrics to identify areas for improvement, resulting in enhanced sales performance.
- Boosted sales productivity by efficiently managing and organizing administrative tasks for the sales team.
- Increased sales revenue by effectively managing and leading a team of sales representatives.
Restaurant Manager
Coyote
2002 - 2004
- Managed daily operations to ensure a high level of efficiency, consistency, and quality in both food and service.
- Supervision by Chris Polanco to maintain quality customers survice and in-house music performance
- Met, greeted, and encouraged feedback from customers and used feedback to implement positive changes within restaurant.
- Tracked daily sales transactions and invoices for accurate and updated financial reporting.
Education
Secondary School - Physical Education
01.1999
School or University -
01.2013
Skills
Physical Education
Timeline
PE Teacher
Quality School International Zhuhai (QSI)
08.2021 - 06.2025
Lecturer
Beijing Normal-Hong Kong Baptist University (BNBU)
08.2017 - 02.2025
Event Organizer and Performer
Exotica Dance HK
01.2009 - Current
Dance Instructor and Performer
Freelance
01.2008 - Current
Regional Sales Manager
Benefit Cosmetics
2007 - 2009
Counter Manager
Benefit Cosmetics
2005 - 2007
Sales
Benefit Cosmetics
2004 - 2005
Restaurant Manager
Coyote
2002 - 2004
Secondary School - Physical Education
School or University -
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