Emily Chan

Marketing Communications
- Driving global and regional initiatives for new product launch

- Lead the production of marketing communications assets that address relevant digitalisation trend in consumer purchase behaviours

- Manage production of corporate communications tools, including global premiums, Newsletter, corporate greetings etc.)

Event Management

Management scaled global and local events, including tradefairs, global conferences, sponsorships, pop up store, press conferences, etc.

Branding

- Create brand assets to support GP brand and Recyko brand development, and hence to increase brand awareness in both online and offline channels.

- Working closely with Communications Design team in development of the brand guideline

Marketing Communications

- Plan and implemented global marketing communications events and prepare post mortem report

- Managed production of marketing materials and premiums

Branding

- Provide brand guidance to both internal and external stakeholder, ensure brand consistenct across global presence

Digital Marketing

Content creation for website, social media and eDM campaigns; and tracked results with Google Analytic

Event Management

- Managed global events and ensured flawless execution that led to positive Return On Investment (ROI)

- Identified sponsorship opportunities to brand exposure and generate new sales leads across the region

Public Relations

Prepared press releases and media Q&A

Marketing Communications

- Managed 30+ regional marketing communications events and PR activities across the Asia-Pacific region

- Worked closely with BU segment leaders to create content for division’s websites and social media platforms

- Implemented regional advertising plan (ATL and BTL) that strengthened product brand images

Branding

- Provided guidance in corporate identity to country managers to ensure brand consistency across the region

- Provide brand guidance and managed production of marketing materials

Digital Marketing

Implemented digital marketing campaigns (SEM and social media) that increased website traffic by 20%+.

Public Relations

- Supported in public relations and media activities; Including prepared press releases and editorial write up, news coverage monitoring and handled daily media inquiries

- Managed special events in 7 large-scale fashion show in Mainland China and India

- Formulated global advertising plan (ATL and BTL); media buying and advertorial negotiation

- Explored sponsorship opportunities and negotiated 30+ barter agreements with international brand owners and fashion media to leverage strengths in cost-effective marketing

- Supervised production of marketing collateral

- Supported in public relations and media activities; prepared press releases and maintain excellent relationship with international fashion trade press